He Said, She Said: Razor Branding™ Podcast

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Mark Donnigan, founder of Growth Stage Marketing, to discuss the shift from traditional marketing to virtual marketing, understanding your audience, and the importance of who’s on your marketing team. Mark Donnigan, founder of Growth Stage Marketing, builds technology companies as a virtual chief marketing officer and business consultant. Starting his career as a seller and advancing to sales leadership while bridging to marketing and business strategy functions, Mark is a revenue-first marketer who has produced $500 million in revenue and enterprise value for the companies he’s worked with. Listen to this episode of He Said, She Said: Razor Branding™ Podcast as Mark shares his experiences with navigating the shift from traditional print to digital marketing over the years and how regardless of the medium, he always keeps his focus on the target audience.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Jeff Bartsch, visionary storyteller and founder of Story Greenlight, to discuss the power of storytelling in branding and how to reach your audience in the age of AI by creating authentic content with human connection. Jeff Bartsch is a visionary storyteller and founder of Story Greenlight, a coaching company that helps accounting executives and advisors become better communicators. He sharpened his storytelling ability as a television editor for major media outlets like ABC, NBC, Universal, Disney, and Apple. On this episode of He Said, She Said: Razor Branding™ Podcast, Jeff shares the power storytelling has in branding and how to create authentic human connection in an age of increasingly artificial content. 

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Kyle Geers, CPA, CEO and co-founder of Zeroed-In Consulting, to discuss the importance of financial literacy for small business owners and how embracing new financial technology can help streamline personal accounting tasks, while at the same time, protect and improve your brand. Kyle Geers is a licensed CPA based in Los Angeles, CA. With 10+ years of public accounting experience, Kyle has worked with financial statement audits of both public and private businesses in a wide range of industries and company sizes. In 2021, he co-founded Zeroed-In Consulting, an accounting advisory firm helping businesses with their accounting and finance issues using technology and future-focused solutions. Listen to this episode of He Said, She Said: Razor Branding™Podcast as Kyle shares his previous experiences as a CPA and why he decided to dedicate his career to helping small businesses understand and take charge of their financial situations.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael reflect on the past year and what they believe we can expect in 2024 – providing their insight on emerging technology and trends as they relate to branding and businesses working in B2B spaces.  The He Said, She Said: Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success. Subscribe to the He Said, She Said: Razor Branding™ Podcast and learn more about brandRUSSO at brandrusso.com.

On this bonus episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Rick Caballo, a designer, artist, creative director, and co-founder of the Nashville, Tennessee, and Australian-based Dead Horse Branding. On the podcast, Rick provides his insight on branding for musicians and personalities, in addition to the importance of building relationships for the long-term success of any brand.  Rick Caballo, self-proclaimed “renaissance man” and co-founder of Dead Horse Branding, is an accomplished singer-songwriter, artist, photographer, and designer whose creativity and adaptability have allowed him to create many concepts in the worlds of music, art, fashion, and design. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Rick shares his experiences as a creative rarity in the performing and branding spaces and how maintaining relationships has remained the key to his successes.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Levi Lascsak, an author, real estate agent, video creator, and co-founder of Passive Prospecting, to discuss how mastering the art of creating quality content helps generate inbound leads for your brand.  Levi Lascsak is a real estate agent, video creator, author, and co-founder of Passive Prospecting. He is also an Iraq combat veteran and a frequent speaker and entrepreneurial expert who has led new companies to seven figures in less than two years. Listen to this week’s episode of He Said, She Said: Razor Branding™ Podcast, as Levi shares the concept of “Passive Prospecting” and the value of creating quality content to generate leads for your business without chasing clients.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Serial Entrepreneur and Author Jeremy Delk to discuss embracing failure, learning from adversity, and gaining a deeper understanding of your brand through emotional and quantitative data. Jeremy Delk is a self-made entrepreneur, author, investor, and speaker. Since 2001, his businesses have earned hundreds of millions in revenue and created hundreds of high-paying American jobs. Today, he uses his experience to advise fellow entrepreneurs on their journeys as a speaker and author. Listen to this episode of He Said, She Said: Razor Branding™ Podcast as Jeremy shares his experiences as an entrepreneur and discusses the importance of resilience, good communication, and adaptability in business. 

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Becky Lawlor, the Founder and Chief Research and Content Officer at Redpoint, to discuss the challenges of using data meaningfully and the importance of effective survey design when creating and implementing marketing strategies.  Becky Lawlor is the Founder and Chief Research and Content Officer at Redpoint, a boutique original research and content marketing agency renowned for its work with major brands like Adobe, IBM, and Samsung. She has over a decade of experience in B2B tech content creation and a passion for data-driven storytelling and original research. Listen to this episode of He Said, She Said: Razor Branding™ Podcast, as Becky shares this passion and provides helpful insight for collecting and sorting through data efficiently to develop effective marketing strategies.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Lori Haller, founder of Designing Response, to talk about the challenges of staying relevant, creative problem solving, and the importance of being adaptable to different audiences.  Lori Haller is an extremely in-demand creative strategist, speaker, author, and coach whose agency has been creating award-winning, sales-generating direct mail, online promotions, space advertising, and design for over 20 years. Her clients have included such prestigious names as Hyatt Hotels, Kay Jewelers, Forbes, The Motley Fool, Oprah Winfrey’s O’s Big Book of Happiness, The Agora Companies, Procter & Gamble, TurboTax, and National Geographic. Lori is a member of AWAI’s Program Advisory Board, and the author of their Ultimate Guide to Building a Highly Profitable Graphic Design Business. Global design is one of her specialties, and in addition to the U.S. including Hawaii and Canada, she has worked with and coached clients in Singapore, Bonn, China, Germany, Italy, Amsterdam, The Netherlands, London, and Colombia. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Lori shares her experiences as a creative strategist and how over the years, she has consistently followed her curiosity to yield the best results for her clients.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Shachar Meron, Partner and Creative Strategist at Bluegreen Branding, to discuss the importance of education, research, and collaboration – both creatively and strategically – for B2B branding to yield better results for your brand.  Shachar Meron has 20 years of experience as a branding, advertising, and marketing executive and has worked on 100+ brands, including well-known brands like TransUnion, Boeing, McDonald’s,Intuit, Johnson & Johnson, Nordstrom, Cars.com, Motorola, and Abbott Labs. He currently serves as a Partner and Creative Strategist at Bluegreen Branding, where he helps brand and marketing leaders, primarily from tech and finance companies, create brands that stand out from all the noise. In his early years, Shachar co-founded BatesMeron Design, an indie agency focused on branding and marketing, where he helped grow the business to 30 clients and $1M in billings. He also founded Redacted, which became Chicago’s largest copywriter association in its first year. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Shachar shares his experiences working in the B2B branding industry and how over the years, he’s learned to appreciate the importance of education, research, and collaboration for B2B branding and marketing.