He Said, She Said: Razor Branding™ Podcast

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by David Deutsch, copywriter, marketing strategist, author, and copywriting coach, to discuss the changing landscape of advertising and how some traditional advertising methods can still be a secret weapon in modern B2B branding. David also shares some of his experience while working for the great David Ogilvy at Ogilvy & Mather on Madison Avenue. David Deutsch is a world-renowned direct response copywriter, marketing strategist, author, and copywriting coach. David started at Ogilvy & Mather on Madison Avenue, working with clients such as Merrill Lynch, General Foods, and American Express. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as David shares his insights on the changing landscape of B2B branding and how sticking to the basics can still yield strong results.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Dan Chamberlain, Senior Director of Marketing (Americas) at ENGIE Impact, to talk about B2B marketing, specifically how identifying your target industries with the right strategies and aligning your sales and marketing teams can take your efforts to the next level.  A highly engaging and successful leader, Dan has over 25 years of B2B marketing across multiple industries including professional services, technology, industrial supply, and telecommunications. He has developed and executed effective marketing programs for clients from venture-backed startups to Fortune 100 multinationals. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Dan shares his insights on all things B2B marketing and his experiences as a marketing director for a global consulting firm.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Sean Schnipper, Director of Marketing at Transervice, to talk about the challenges and strategies involved in managing a brand for a national logistics company, emphasizing the importance of collaboration, authenticity, and trust in building a successful brand. Sean Schnipper is the Director of Marketing at Transervice, bringing with him nearly 20 years of experience in all aspects of marketing communications. In his current role, he handles the day-to-day marketing activities of the company and develops strategies for its social media platforms and industry engagement. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast, as Sean shares what it’s like being the marketing director for a national B2B company and his experiences - both positive and not so positive, that go along with it.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Nathan Yeung, Vice President of CMO Services at Find Your Audience Marketing Partner, to discuss his thoughts about the progression of AI tools, the need for alignment within organizations, and his experiences as a marketer in an ever-evolving industry.  Nathan Yeung is an experienced marketing strategist with over 10+ years of expertise in advising B2B businesses, helping numerous companies build their marketing teams from scratch, delivering successful go-to-market deployments, and launching new products into the market. Trained in marketing, he has also worked in finance and management consulting, providing him with a comprehensive understanding of business operations and strategy. Nathan's ability to think outside the box has helped his clients to stand out in their industries, and his expertise has been recognized by numerous organizations over the years. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Nathan shares his insight on well, finding your audience.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Brian Will, a serial entrepreneur, industry-leading business and sales management consultant, and two-time Wall Street Journal best-selling author, to talk about the importance of accepting and efficiently adapting to change in the business and branding industries.  Brian Will is an industry expert in sales and management consulting, a two-time Wall Street Journal best-selling author, and a serial entrepreneur with over 35 years of experience. Today, Brian is a visionary business leader, owning restaurants in Atlanta, an insurance and technology company in Denver, and a real estate business in Georgia and Florida. His expertise in turnaround projects and driving billions in sales make him a sought-after consultant and speaker. Listen to this episode of He Said, She Said: Razor Branding™ Podcast, as Brian shares his insights and experiences about the importance of accepting and adapting to whatever changes are thrown your way.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are sans guest, so they decided to divulge into one of their many areas of expertise: building brands - specifically, how to build your brand from the inside out. From forging solid relationships and developing a strong culture to investing in your internal team, Jaci and Michael share the key components of creating a kick-ass brand, inside and out.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Eric Quanstrom, Chief Marketing Officer at CIENCE, to talk about his work in B2B marketing and how leveraging AI tools has helped him stay ahead of the game.  Eric Quanstrom is the Chief Marketing Officer at CIENCE, a B2B lead generation service, where he focuses his expertise on growth, sales, and marketing strategies to develop programs with quantifiable objectives to measure results. During his time at CIENCE, Eric built the inbound and outbound programs that helped grow the company into a 4x winner of the Inc. 5000 Fastest Growing Private Companies in America. Listen in to this episode of He Said, She Said: Razor Branding™ as Eric shares about how he and his team have figured out how to work with - not against - AI tools to boost their productivity and results.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Adam Warner, Director of Field Marketing at GoDaddy, to take a closer look at how artificial intelligence (AI) is affecting marketing and branding strategies (but not the way you might think).  Adam Warner is the Director of Field Marketing at GoDaddy. In his role, Adam raises brand awareness through events and community discussions. His expertise and experience allow him to speak to the ins and outs of field marketing, best practices for engaging various communities, and website building. Listen in on this episode of He Said, She Said: Razor Branding™ as he shares his thoughts about the direction AI is taking marketing and branding efforts.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Jodi Daniels, a privacy/security specialist and author, to discuss how to protect your brand and your brand’s reputation from privacy and security threats online.  Jodi is the founder & CEO of Red Clover Advisors, co-host of the She Said Privacy/He Said Security podcast, a national keynote speaker, and co-author of the Wall Street Journal Best Selling Book, Data Reimagined: Building Trust One Data Byte At A Time. Jodi understands the challenges of building and managing a business or brand. That’s why she’s dedicated her career to working with businesses to help them better understand and stay compliant with the ever-changing privacy regulations so they can get back to doing what they love. Listen in to this episode of He Said, She Said: Razor Branding™ as Jodi shares her expertise in security and privacy matters and explains how you can keep them from holding you back.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are joined by, well, themselves. Due to a last-minute rescheduling, Jaci and Michael were left to their own devices, and they decided to share about how they’ve learned to adjust to change over the years - specifically, how they’ve managed work-life balance, transitioned into a hybrid work environment, and navigated continued growth.