He Said, She Said: Razor Branding™ Podcast

On this bonus episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Rick Caballo, a designer, artist, creative director, and co-founder of the Nashville, Tennessee, and Australian-based Dead Horse Branding. On the podcast, Rick provides his insight on branding for musicians and personalities, in addition to the importance of building relationships for the long-term success of any brand.  Rick Caballo, self-proclaimed “renaissance man” and co-founder of Dead Horse Branding, is an accomplished singer-songwriter, artist, photographer, and designer whose creativity and adaptability have allowed him to create many concepts in the worlds of music, art, fashion, and design. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Rick shares his experiences as a creative rarity in the performing and branding spaces and how maintaining relationships has remained the key to his successes.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Levi Lascsak, an author, real estate agent, video creator, and co-founder of Passive Prospecting, to discuss how mastering the art of creating quality content helps generate inbound leads for your brand.  Levi Lascsak is a real estate agent, video creator, author, and co-founder of Passive Prospecting. He is also an Iraq combat veteran and a frequent speaker and entrepreneurial expert who has led new companies to seven figures in less than two years. Listen to this week's episode of He Said, She Said: Razor Branding™ Podcast, as Levi shares the concept of “Passive Prospecting” and the value of creating quality content to generate leads for your business without chasing clients.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Serial Entrepreneur and Author Jeremy Delk to discuss embracing failure, learning from adversity, and gaining a deeper understanding of your brand through emotional and quantitative data. Jeremy Delk is a self-made entrepreneur, author, investor, and speaker. Since 2001, his businesses have earned hundreds of millions in revenue and created hundreds of high-paying American jobs. Today, he uses his experience to advise fellow entrepreneurs on their journeys as a speaker and author. Listen to this episode of He Said, She Said: Razor Branding™ Podcast as Jeremy shares his experiences as an entrepreneur and discusses the importance of resilience, good communication, and adaptability in business.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Becky Lawlor, the Founder and Chief Research and Content Officer at Redpoint, to discuss the challenges of using data meaningfully and the importance of effective survey design when creating and implementing marketing strategies.  Becky Lawlor is the Founder and Chief Research and Content Officer at Redpoint, a boutique original research and content marketing agency renowned for its work with major brands like Adobe, IBM, and Samsung. She has over a decade of experience in B2B tech content creation and a passion for data-driven storytelling and original research. Listen to this episode of He Said, She Said: Razor Branding™ Podcast, as Becky shares this passion and provides helpful insight for collecting and sorting through data efficiently to develop effective marketing strategies.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Lori Haller, founder of Designing Response, to talk about the challenges of staying relevant, creative problem solving, and the importance of being adaptable to different audiences.  Lori Haller is an extremely in-demand creative strategist, speaker, author, and coach whose agency has been creating award-winning, sales-generating direct mail, online promotions, space advertising, and design for over 20 years. Her clients have included such prestigious names as Hyatt Hotels, Kay Jewelers, Forbes, The Motley Fool, Oprah Winfrey’s O’s Big Book of Happiness, The Agora Companies, Procter & Gamble, TurboTax, and National Geographic. Lori is a member of AWAI’s Program Advisory Board, and the author of their Ultimate Guide to Building a Highly Profitable Graphic Design Business. Global design is one of her specialties, and in addition to the U.S. including Hawaii and Canada, she has worked with and coached clients in Singapore, Bonn, China, Germany, Italy, Amsterdam, The Netherlands, London, and Colombia. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Lori shares her experiences as a creative strategist and how over the years, she has consistently followed her curiosity to yield the best results for her clients.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Shachar Meron, Partner and Creative Strategist at Bluegreen Branding, to discuss the importance of education, research, and collaboration - both creatively and strategically - for B2B branding to yield better results for your brand.  Shachar Meron has 20 years of experience as a branding, advertising, and marketing executive and has worked on 100+ brands, including well-known brands like TransUnion, Boeing, McDonald's,Intuit, Johnson & Johnson, Nordstrom, Cars.com, Motorola, and Abbott Labs. He currently serves as a Partner and Creative Strategist at Bluegreen Branding, where he helps brand and marketing leaders, primarily from tech and finance companies, create brands that stand out from all the noise. In his early years, Shachar co-founded BatesMeron Design, an indie agency focused on branding and marketing, where he helped grow the business to 30 clients and $1M in billings. He also founded Redacted, which became Chicago's largest copywriter association in its first year. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Shachar shares his experiences working in the B2B branding industry and how over the years, he’s learned to appreciate the importance of education, research, and collaboration for B2B branding and marketing.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Kurt Uhlir, a globally recognized marketer, operator, and speaker, to talk about how establishing systems and processes early on leads to building better businesses and better brands.  Preview Caption: As a popular keynote speaker, podcast guest, and author, Kurt Uhlir wants to help people and create environments where people can flourish as themselves. Kurt has given hundreds of speeches across the United States and Europe, including presenting at prominent industry events such as PPAI, GDC, EXPCON, the White House, and private company/team workshops. He has also appeared on national television shows and periodicals including Wired, TechCrunch, Thrive Global, USA Today, Business 2 Community, WGN Radio, NBC, and ABC, along with many others. He recently finished a multi-year engagement as VP, Marketing & Operations for eXp Realty (an eXp World Holdings company) where he oversaw the growth of eXp Realty’s Integrated Platform of portals and agent tools. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Kurt shares his experiences advising start-up and corporate companies alike with his personalized approach to business, management, and brand culture.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Jonathan Sachs, Chief Revenue Officer at iDiscovery Solutions, and our very own Molly Daigle, President of Client Success at brandRUSSO, to celebrate International Podcast Day and to talk about their experiences hosting podcasts for their respective brands.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Katrina McKinnon, an Australian content writing expert, to talk about the value of storytelling in marketing and how combining creativity and strategy creates strong, compelling, and lasting brands. (Sound familiar?)  Katrina McKinnon founded one of Australia’s first web development agencies in 1996 and pioneered innovative practices now standard in eCommerce, including off-shoring and content marketing. She is the founder of CopySmiths.com, a charter member and one of the 50 founding members of eCommerce Fuel, and a well-known speaker in the eCommerce community. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Katrina shares her expertise from years of experience in the web development and marketing industries and how she leveraged that to establish CopySmiths.com to help her clients increase their organic engagement and expand their overall online presence.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Gil Allouche, founder of Metadata, to discuss the role of automation in marketing and how it can benefit both productivity and happiness. Michael, Jaci, and Gill also spent time talking about the idea of bringing a B2C mentality to a B2B world, and the potential for changing the rules of B2B marketing. Together, they emphasized the need for creativity and a willingness to challenge the status quo. Gil Allouche is the founder of Metadata –a marketing platform for B2B that sets lead generation on auto-pilot using data enrichment and multi-channel targeted ads. Prior to Metadata Gil was the VP Marketing at Qubole – a Big Data cloud company. Previously Gil ran marketing at Karmasphere (Acquired by FICO). Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Gil shares his insights on how he helps his clients bring automation to their marketing efforts.