He Said, She Said: Razor Branding™ Podcast

In this episode of the "He Said She Said Razor Branding" podcast, hosts Michael and Jaci Russo delve into the complexities of rebranding – clarifying that rebranding encompasses far more than just a new logo; it involves a comprehensive assessment of a company's visual identity, messaging, and audience. They discuss the importance of maintaining consistency and emotional connection in branding, emphasizing the significance of thorough research, strategic planning, and selecting experienced partners to avoid common pitfalls in the rebranding process. They also their new eBook, "Rebranding Made Simple," providing expert insights and actionable strategies to ensure your brand stays competitive, relevant, and razor sharp. Ideal for CEOs, marketing directors, and brand managers. Download your FREE copy of "Rebranding Made Simple." here.The He Said, She Said: Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success. Subscribe to the He Said, She Said: Razor Branding™ Podcast and learn more about brandRUSSO at brandrusso.com.

Greg Brooks joins Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast to talk about the current and future state of SEO, and how businesses can thrive in an ever evolving digital marketing landscape. As Partner and CMO at SearchTides, a forward-thinking SEO agency, Greg provides his insight into how businesses can take advantage of technology, as well as tips on how to get the most out of AI.  Greg Brooks is a leader and prominent figure in the digital marketing landscape, serving as a partner at SearchTides, a forward-thinking SEO agency. His role is pivotal in shaping the future of effective SEO, leveraging Large-Language Models (LLMs), and navigating the AI-driven era of the internet. With an impressive track record, Greg has successfully collaborated with industry giants such as Home Depot, Zillow, Western Union, and FanDuel.

Joining Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast is Rachel Hernandez, Director of Brand Strategy at Next Net Media. Known for her deep insights into brand strategy and SEO, Rachel discusses the evolution of digital marketing, emphasizing the impact of AI and the internet's dynamic landscape. Tune in to gain expert knowledge on enhancing your brand's digital footprint and leveraging AI for marketing growth and success. Rachel Hernandez is the Director of Brand Strategy at Next Net Media. In this role, she spearheads the world’s largest global network of trusted media outlets, link partners, and global news websites, catapulting clients to online retailing success with high-authority backlinks and targeted organic visitors.With a decade-long career in digital content creation and strategy, Rachel initiated Next Net Media’s content department in 2016, overseeing in-house teams and a vast network of 700+ freelancers, generating thousands of premium content pieces weekly. Recognized as a finalist for Woman in Content Marketing of the Year, Rachel is a sought-after guest on marketing podcasts and an esteemed speaker at international events, sharing her expertise in content marketing, brand strategy, and SEO.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are joined by Brandon Leibowitz, the founder and operator of SEO Optimizers, to talk about the often discussed, but rarely understood topic of SEO, and the importance it plays in branding.  Brandon Leibowitz runs and operates SEO Optimizers, a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic and transform that traffic into leads. Brandon’s journey in digital marketing began in 2007, right after he graduated from college with a degree in Business Marketing. With limited digital marketing knowledge, Brandon dedicated himself to learning and mastering this new type of marketing. Today, Brandon and SEO Optimizers work with a wide variety of clients, ranging from small local businesses to Fortune 100 companies. Learn more about Brandon and SEO Optimizers at: https://seooptimizers.com/about/brandon-leibowitz/

Greg McDaniel, a partner in McDaniel/Callahan Real Estate Team in Northern California,  joins Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast to talk about the importance of authenticity - both in branding and in life. As a real estate agent known for his authenticity and unique perspective on life and business, Greg McDaniel shares his insights on the importance of being genuine and treating people well across all industries. Greg shares his journey, emphasizing hard work, genuine connections, and prioritizing others' value over his own. In this episode, Jaci, Michael, and Greg explore the balance between professionalism and authenticity, the evolution of communication in the digital age, and the significance of understanding clients' needs. Greg's philosophy highlights the power of honesty, supportive relationships, and authenticity in building meaningful connections and achieving success.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael talk about their recent attendance at the 21 Hats Conference in Fort Worth, TX. They highlighted the pivotal role that the 21 Hats founder, Loren Feldman, has played in the continued growth of their business in addition to providing insights gained from their participation at the conference. One of the biggest takeaways was having the opportunity to interact with like-minded entrepreneurs and business leaders and the difficulty of stepping back and viewing your business from an outsider's perspective. The importance of authenticity in branding was also discussed, emphasizing the significance of peer support and lifelong learning in the professional journey.  Founded by Loren Feldman, the mission of 21 Hats is to build a community of business owners who compare notes, share their wins and losses, and learn from each other. Before 21 Hats, Loren worked as a senior editor at Forbes, was small-business editor of The New York Times, and editor of the Web sites at both Inc. and FastCompany. In addition, Loren was a top editor and writer for Philadelphia, Manhattan, Inc., the American Lawyer, Money, and George. He has also written for GQ, The New York Times Magazine, and The New York Times Sunday Business section. To learn more about 21 Hats, and subscribe to their blog, podcast, and newsletter, visit: https://21hats.com. You can also find 21 Hats on the following platforms: TWITTER: @21-hats, LINKEDIN: @21-hats, FACEBOOK: @21hatsmedia

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Mark Donnigan, founder of Growth Stage Marketing, to discuss the shift from traditional marketing to virtual marketing, understanding your audience, and the importance of who’s on your marketing team. Mark Donnigan, founder of Growth Stage Marketing, builds technology companies as a virtual chief marketing officer and business consultant. Starting his career as a seller and advancing to sales leadership while bridging to marketing and business strategy functions, Mark is a revenue-first marketer who has produced $500 million in revenue and enterprise value for the companies he’s worked with. Listen to this episode of He Said, She Said: Razor Branding™ Podcast as Mark shares his experiences with navigating the shift from traditional print to digital marketing over the years and how regardless of the medium, he always keeps his focus on the target audience.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Jeff Bartsch, visionary storyteller and founder of Story Greenlight, to discuss the power of storytelling in branding and how to reach your audience in the age of AI by creating authentic content with human connection. Jeff Bartsch is a visionary storyteller and founder of Story Greenlight, a coaching company that helps accounting executives and advisors become better communicators. He sharpened his storytelling ability as a television editor for major media outlets like ABC, NBC, Universal, Disney, and Apple. On this episode of He Said, She Said: Razor Branding™ Podcast, Jeff shares the power storytelling has in branding and how to create authentic human connection in an age of increasingly artificial content.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Kyle Geers, CPA, CEO and co-founder of Zeroed-In Consulting, to discuss the importance of financial literacy for small business owners and how embracing new financial technology can help streamline personal accounting tasks, while at the same time, protect and improve your brand. Kyle Geers is a licensed CPA based in Los Angeles, CA. With 10+ years of public accounting experience, Kyle has worked with financial statement audits of both public and private businesses in a wide range of industries and company sizes. In 2021, he co-founded Zeroed-In Consulting, an accounting advisory firm helping businesses with their accounting and finance issues using technology and future-focused solutions. Listen to this episode of He Said, She Said: Razor Branding™Podcast as Kyle shares his previous experiences as a CPA and why he decided to dedicate his career to helping small businesses understand and take charge of their financial situations.

On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael reflect on the past year and what they believe we can expect in 2024 - providing their insight on emerging technology and trends as they relate to branding and businesses working in B2B spaces.  The He Said, She Said: Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success. Subscribe to the He Said, She Said: Razor Branding™ Podcast and learn more about brandRUSSO at brandrusso.com.