He Said, She Said: Razor Branding™ Podcast

Twitter is still a mystery to some small business owners. Now is the time to shake off the mystique and build your brand 140 characters at a time. Twitter has become highly customizable over the years and streamlined for branding. In this episode, Jaci walks you through the twitter innovations, like geolocation and localized lists that your brand needs to take advantage of right now. For information on these strategies, check out these Razor Branding Blogs: BRAND BUZZ: 6 WAYS TWITTER BUILDS YOUR BRAND 23 TIPS TO BUILD YOUR BRAND WITH FACEBOOK, TWITTER & LINKEDIN GET YOUR EVENT TRENDING ON TWITTER   And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

Education is the key to all success and your brand may need a bit of schooling. How do you keep up on all the information surrounding your business? The sheer amount of data about your company, competitors, new technology and concepts can be overwhelming. In episode 11, listen in as Jaci talks about strategies to stay educated on topics that will build your brand quickly and effectively. For information on these strategies, check out these Razor Branding Blogs: ONLINE BRAND REPUTATION MANAGEMENT And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

The advertising game has morphed over the decades. Customers aren’t where they used to be and what they want to hear is ever-changing.  Your brand should no longer be yelling at your audience, it should be having a dialogue with your audience.  In this episode, Jaci talks about the importance of getting to know who you are trying to reach, what they want, how they think, and how social media can help you accomplish all of that through conversation. For information on these strategies, check out these Razor Branding Blogs: 5 STEPS TO EXECUTING A SOCIAL MEDIA BRANDING PLAN STAYING CURRENT ON SOCIAL MEDIA SOCIAL MEDIA SHOULDN’T BE A TIME SUCK And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

Getting people to buy into your brand is more than just making people aware of who you are.  It’s a process, one that if followed correctly, can make all the difference to the people who depend on your business.  In this episode, Jaci walks you through the 7 steps of the Branding Process.  She takes the time to explain exactly what each step can mean to the future of your business and highlights how the entire Branding Process works together to create a stronger brand. For information on these strategies, check out these Razor Branding Blogs: 7 STEPS TO REACHING YOUR AUDIENCE And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

Your brand’s content will seen by hundreds, maybe even thousands of eyeballs. But the ads, posts, and pictures are only speaking to two types of customers–relational or transactional.  Your customers can be each of these many times a day, or even an hour depending on personality and need.  In this episode, Jaci guides you through understating the two types of customers and shows you why a good grasp on relational and transactional minds will better serve your brand. For information on these strategies, check out these Razor Branding Blogs: IS YOUR BRAND ATTRACTING THE RIGHT PEOPLE? 4 DIFFERENT PERSONALITY TYPES OF ADVERTISING For every day branding tips follow Jaci Russo on Twitter: @jacirusso

When it comes to your brand, little things matter.  From how your desk assistant answers the company phone to the way your signature looks on official emails. Touchpoints are the things out in the world about your brand that can impact what your audience thinks.  In this episode, Jaci talks about finding focus, connection, and harmony for your brand and how these core elements help build solid touchpoints.  For information on strategies that impact your brand’s touchpoints, check out these Razor Branding Resources: ONLINE BRAND REPUTATION MANAGEMENT HANDLING CUSTOMER SERVICE ON SOCIAL MEDIA BRAND ADVOCACY: IT’S THE LITTLE THINGS WORD OF MOUTH And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

Every good plan has a beginning and the 5 R’s are your first steps to powerful branding.  In this episode, Jaci guides you through the cornerstone of her Branding philosophy.  Learn how your brand must relate, resolve, reinvent, realize and react, get perspective on who’s really in control of your image and learn how to change the conversation in your favor.  A good plan of action is just one podcast away.  For information on these strategies, check out these Razor Branding Blogs: STEP 1 – RELATE STEP 2 – RESOLVE STEP 3 – REINVENT STEP 4 – REALIZE STEP 5 – REACT And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

An ad is never “just an ad” to the right eyes and ears.  In this episode, Jaci discusses the 4 personalities types your brand will come across as it tries to make emotional connections.  Learn the challenges that each type and its corresponding traits present to your marketing strategy, and hear Jaci’s insights on how to form a campaign for each set of eyes and ears your brand is trying to reach. For information on these strategies, check out these Razor Branding Blogs: 4 DIFFERENT PERSONALITY TYPES OF ADVERTISING PSYCHOGRAPHICS: LOOKING DEEPER YOUR BRAND NEEDS PERSONALITY And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

Understanding who you’re talking to is a crucial step in understanding how to market your brand.  In this episode, we guide you through creating and understanding an audience profile.  Hear specific examples that highlight the 3 critical questions to ask yourself before crafting your message.  Having something to say is only the beginning. For information on these strategies, check out these Razor Branding Blogs: 7 STEPS TO REACHING YOUR AUDIENCE DON’T MARKET TO YOURSELF THE EVOLVING MESSAGE MATRIX And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

In this episode you’ll learn the massive impact a strategically crafted message can have on the life of your brand.  It’s not enough to have something to say, you have to know who to say it to and how to get their attention.  Learn the three possibilities of where your brand is now, BEFORE you craft your message matrix and hear where your brand could be AFTER your put in the work.  For information on these strategies, check out these Razor Branding Blogs: THE EVOLVING MESSAGE MATRIX THE MATRIX: CREATING YOUR MESSAGE BRAND BUILDING WITH BORING MESSAGES SELLING AN EMOTIONAL CONNECTION And for every day branding tips follow Jaci Russo on Twitter: @jacirusso