Two Types of Customers

Your brand’s content will seen by hundreds, maybe even thousands of eyeballs. But the ads, posts, and pictures are only speaking to two types of customers--relational or transactional.  Your customers can be each of these many times a day, or even an hour depending on personality and need.  In this episode, Jaci guides you through understating the two types of customers and shows you why a good grasp on relational and transactional minds will better serve your brand. For information on these strategies, check out these Razor Branding Blogs: IS YOUR BRAND ATTRACTING THE RIGHT PEOPLE? 4 DIFFERENT PERSONALITY TYPES OF ADVERTISING For every day branding tips follow Jaci Russo on Twitter: @jacirusso