He Said, She Said: Razor Branding™ Podcast

Of all of the traditional methods of advertising, this one can have the most potential for your brand. The audience is still there and is not going anywhere, but before you invest in outdoor advertising you need to keep a few things in mind. In this episode, Jaci lets you in on the 3 most effective strategies to get your brand noticed on outdoor advertising.  From who to aim for and how to reach them, she covers what you need to know for an effective marketing campaign. For information on these strategies, check out these Razor Branding Blogs: THE 3 MOST IMPORTANT THINGS TO KNOW ABOUT OUTDOOR ADVERTISING 4 DIFFERENT PERSONALITY TYPES OF ADVERTISING BUILD YOUR BRAND WITH HUMOR THINK BEFORE YOU BRAND And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

The audience for traditional print newspapers is shrinking, but that doesn’t mean the opportunities in print are gone completely. They’ve just evolved a bit. In this episode, Jaci will show you where to focus your attention to get the most out of print media. She’ll discuss the importance of knowing where your audience has migrated and help you understand how to best use one of the oldest and most powerful advertising tools. For information on these strategies, check out these Razor Branding Blogs: HOW TO UTILIZE TRADITIONAL PRINT MEDIA TO IMPROVE YOUR BRAND CHANGING MEDIA HABITS And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

With so many media channels out there, it can be hard to figure out which one is right for delivering your message to those who need to hear it most. And while traditional network viewership might be down, television still packs a punch. Throw in things like Youtube and streaming, and the possibilities for your brand are endless. In this episode, Jaci talks about how television advertising can impact on your brand, and when it’s the right option for your target audience. For information on these strategies, check out this Razor Branding Blog and eBook: BLOG: TELEVISION ADVERTISING IS A POWERFUL BRANDING EXPERIENCE eBOOK: USING VIDEO TO CONNECT And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

Traditional advertising is still worth your while. Depending on your audience and message, radio advertising could really be magic for your brand. Radio is one of the most powerful mediums because of its ability to emotionally connect to consumers. It allows the audience to paint a picture of what they want to see, it keeps them involved and engaged. In this episode, Jaci takes you through the pros and cons of one of the most iconic forms of brand building there is. She talks about how the connections made through radio could be some of the strongest your company ever forms. For information on these strategies, check out the below eBook and Blog: eBook: The Power of Radio for Branding THE EMOTIONAL CONNECTION OF RADIO ADVERTISING And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

Crowdsourcing, what’s not to like? You get a logo, an ad, or virtually anything else for your brand, cheap and fast.  Well, that’s the problem, cheap and fast rarely scream quality and reliability.  Crowdsourcing comes with some very scary pitfalls.  In this episode, Jaci gets into the glaring reasons why crowdsourcing your brand is not a good idea.  From overall brand strategy to research and experience, she lays out all of the reasons why your brand is too precious to crowdsource. For information on these strategies, check out these Razor Branding Blogs: 7 REASONS WHY CROWDSOURCING ISN’T A GREAT IDEA FOR YOUR BRAND HANDS OFF MY BRAND THANKS TO CROWDSOURCING WE NOW HAVE THE BABY CAKES CROWDSOURCING AND THE TRAP OF BOATY MCBOATFACE And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

Showcasing your products through photos has become commonplace BUT are you making the most of your visual brand? Having your photos work for your brand means much more than just slapping a few pics on Instagram. It means choosing the best tags, tweaking your website, and understanding how SEO works for photos. Photos are everywhere, Pinterest, Instagram, Snapchat, Facebook– the list goes on and on. Understanding how to get your best visuals noticed is crucial. In this episode, Jaci offers tips on how to build your brand through photos. She gets into the nitty gritty of what works, what doesn’t, and what you should be trying right now. For information on these strategies, check out these Razor Branding Blogs: PUT A PINterest IN YOUR MARKETING PLAN THREE THINGS TO CONSIDER ABOUT YOUR WEBSITE RIGHT NOW GETTING IN ON SNAPCHAT And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

Social Media is still fairly new and that newness still creates new ways for children and young adults (sometimes not-so-young adults) to embarrass themselves. The parents of today’s teens did not have to navigate social media during their turbulent years, so it’s no wonder many aren’t putting real thought into parenting online.  In this special episode, Jaci talks about the life-altering pitfalls of posting carelessly, and she takes you through 8 areas of concern when guiding a young life on social media. For information on these strategies, check out these Razor Branding Blogs: DOING DAMAGE ON SOCIAL MEDIA HOW BEING CARELESS ON SOCIAL MEDIA CAN IMPACT YOUR BRAND AND YOUR FUTURE for every day branding tips follow Jaci Russo on Twitter: @jacirusso

Being active online is not enough to build a brand. You have to be bold, different and have an actual strategy to make yourself a real commodity.  In this week’s Razor Branding Podcast, Jaci will take you through setting up your personal brand point by point.  From thought leadership and content to consistency and building a quality base audience, learn what to prioritize when building your personal brand. For information on these strategies, check out these Razor Branding Blogs: 5 QUESTIONS TO ASK ABOUT THOUGHT LEADERSHIP THE ROLE OF SEO IN THOUGHT LEADERSHIP 5 TOOLS TO BRING YOUR CONTENT INTO FOCUS STEP 5 – USE CONSISTENCY FOR CONSUMERS TO REACT TO YOUR BRAND 4 REASONS BLOGGING CAN FAIL And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

These days your brand can live and die online, that’s why reviews need your full attention. You may not think you have time to filter through everything that is said about your brand, but it’s vital to know what’s out there. In this episode, Jaci talks about the importance of knowing your online reputation and she offers step-by-step advice on crafting the best responses to less than glowing reviews. For information on these strategies, check out these Razor Branding Blogs: ONLINE BRAND REPUTATION MANAGEMENT THREE WAYS TO BUILD CREDIBILITY ONLINE STARTING TODAY HANDLING CUSTOMER SERVICE ON SOCIAL MEDIA And for every day branding tips follow Jaci Russo on Twitter: @jacirusso

Everybody knows that Facebook is essential, but not everyone realizes its true potential. Social media, Facebook in particular, is the perfect vehicle for a dialogue with your audience.  In this episode Jaci will coach you through using Facebook to get to know your demographic, gain quality followers, and she will lay out a set of guidelines to help you fine tune your Facebook communication skills. For information on these strategies, check out these Razor Branding Blogs: GETTING THE MOST OUT OF FACEBOOK’S CUSTOM AUDIENCE FEATURE HOW TO MARKET IN FACEBOOK’S CULTURE OF SILENCE 3 THINGS TO KNOW ABOUT THE FACEBOOK ALGORITHM HOW TO KEEP THE NEW FACEBOOK RULES FROM HIDING YOUR PAID CONTENT LIVE FROM FACEBOOK! IT’S YOUR BRAND. SHOULD YOU PAY TO PLAY ON FACEBOOK? And for every day branding tips follow Jaci Russo on Twitter: @jacirusso