The Land Investing Business Secrets

Here are 5 tactics that you can apply today when pricing and marketing your properties today. Leverage studies done across thousands of transactions and see how understanding the psyche and results from previous tests can help you optimize your pricing and marketing. I'm sharing an article produced by Nick Kolenda (nickkolenda.com) which focuses on psychology and marketing. It's lengthy list of studies/tactics and I reduce them to the top 5 that can easily directly apply to help you optimize your marketing, pricing, and ultimately your sales. Listen to this episode: Understand how to display your pricesHow you should order your property listingsRules to follow when discountingDownload the entire list

FB Paid Ads can be a great source for buyer leads. But it's a different strategy of building your buyer leads than just advertising your properties.  See how Clint and others are implementing this Facebook ad strategy to scale their buyer leads. Listen to this episode: Challenges of fb paid ads for land building an audience with contentad content with videos, guides, discounts, etc.trategy of “retargeting” audience with property adsBudget for running ads

Joe Schmitt, an active land investor, shares his experience hiring, training, and building processes for due diligence. Topics include hiring tips, accessing due diligence reports, importance of physically visiting the property, using virtual assistants, and hiring a good intake manager.

Amy is the founder of their land investing company and Amber was once a marketing director for an ad agency so you'll want to see exactly what they're doing from a marketing perspective.   They both join us on this episode to talk all about their experience with branding for marketing land and how they think it makes a difference for their business. Listen to this episode: what they are doing to keep a consistent brandingwhat marketing channels they focus ontools, software, and processes that help with their branding Show notes: Hire mom's for your business - hiremymom.comFree design application - Canva.comSocial media and Instagram scheduler - buffer.comEmail autoresponder - mailchimp.comEmail autoresponder - mailerlite.comVisit Amy's land investing site - wevegotland.com

Majority of your leads are NOT going to buy - or simply aren't ready. But you are losing out on these leads who are close to purchasing property by not capturing those leads and engaging them. Beauty is, this all can be automated. Stop wasting all your efforts to only find one lead to sell to - every lead that ever gets a hold of you can potentially and eventually purchase land from you. Willie Goldberg runs a very successful land investor who approaches land investing. A lot of that is due to the fact that he has built a simple buyer lead funnel, and he's going to talk about how he warms up his buyers to buy land from him even if not right away. Listen to this episode: why we need to be capturing leadswhat is a buyer lead funnelget the exact step by step and emails that he sends out Show notes: Land Investing Pros - www.landinvestingpros.com

Mark Podolsky of Landgeek is an advocate for putting property on terms (aka seller financing) but shares with us the 3 common issues of doing so.   Not only that, one of the most common questions we get at REI Conversion is what is the best payment processor for land. Well here's another option.   Mark shares his favorite system of processing payments that are on terms. Listen to this episode: 3 common issues with property on termsplace and time for cash dealsGeekpay for payment processing Show notes: Geekpay - https://reiconversion.com/geekpay

Mike Ferreira is a veteran of the land investing world (and a long time owner of REI Conversion websites!). And in this episode, Mike's experience shines as he shares tonnes of wisdom and gems - don't miss this one.  Listen into this episode as Mike discusses why he sticks to buying mostly cheap land and sells them on terms and why this works for him. Not only that, but Mike offers his honest thoughts on land investing. What has worked for him, challenges that he's gotten used to and what newbie bad habits still stick with him even though he's been a full-time land investor for some time. Listen to this episode: Why Mike flips cheaper landHow "competitors" can benefit from each otherDealing with managing capital for investingAutomation vs. VA'sCommon newbie mistake he still makesAnd a lot more gems about land investing!

In less than 1 month, Alissa and her team have sold their first property on Instagram. Marketing on Instagram still seems new to a lot of investors, but believe it or not, Instagram is now another source of leads to sell property. Alissa is here to share here experience marketing land on Instagram. In Episode #31, I get a chance to jump on a chat with Alissa who looks after marketing for her team's land investing. Having just started marketing on Instagram, in under less than a month they are already collecting leads and have sold one directly through direct messages on Instagram. Listen to this episode: How to use Instagram to build trustWhat kind of hashtags to useUsing stories to build a brand and personalityInstagram exclusive land deals to build a following

Land investing can be done completely virtually, and from anywhere around the world. But there are a few challenges you'll come across. In Episode #30, we talk to Sven Storring about his story of investing all the way from Stuttgart, Germany. Wether you're from a different country or looking to live abroad and continue growing your investing business this episode is packed with specific tools and services that will keep you running at full speed. Listen to this episode: Challenges and solutions to running your land investing overseasTools and services that will help you run virtually from anywhere

Seller and buyer leads - you have only a small window of time to answer their needs and questions. This builds trust and increases conversions, and this is where Live Chat plugins come in. In Episode #29, we talk about how live chat plugins (apps on your site) can lead to an increase in conversions and sales. That's the beauty of these apps, it allows you or your VA to answer their questions immediately.  I'm going to share with you my favorite 3 apps - and they are all FREE.  Listen to this episode: How much of a difference live chats can makeTop 3 Free live chat pluginsAnd why we love these plugins