Making Good: Small Business Marketing Podcast

Podcast publicity expert Christina Lenkowski joins me to share how podcast guesting can grow your business. We talk about why earned media builds trust, how to create a 2025 visibility plan, and her formula for writing pitches that land podcast guest spots. Full of actionable tips, this episode is a must-listen for business owners ready to increase their visibility and impact.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/278CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

This month’s Making Good Book Club explores 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy. Lauren and Charelle share their takeaways on achieving exponential growth by focusing on fewer, high-impact strategies and embracing an abundance mindset. Tune in for insights on making big transformations in your small business without burning out.MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/277CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

In this episode, I talk with Takema Robinson, CEO of Converge, about how small businesses can create a big impact. From leveraging local business councils to aligning profits with purpose, this conversation is packed with actionable advice for entrepreneurs who want to make a difference.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/276CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo! Brevo is offering a special deal for Making Good listeners. Click to learn more.Get ready to dream big and plan smart! In this workshop-style episode, I’ll guide you through creating a plan for 2025 that’s not just motivating—but achievable. From reflecting on 2024 to dreaming up your vision, breaking down quarterly goals, and sticking to your plan, this episode is your ultimate guide to making 2025 your best year yet.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/275CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsNext steps:If this Year in Review process resonates with you, let me know what you thought! Share your reflections on Instagram @laurentilden. Ready to take your marketing (and your business) to the next level in 2025? Join Making Good Happen, my private membership for thoughtful, values-driven marketing: makinggoodhappen.co.

Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo! Brevo is offering a special deal for Making Good listeners. Click to learn more.This episode is your step-by-step guide to doing a powerful Year in Review. Reflect on what went well, what challenged you, and what you learned in 2024. This practice isn’t just about looking back—it’s a way to set a clear, intentional course for 2025.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/274CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsNext steps:If this Year in Review process resonates with you, let me know what you thought! Share your reflections on Instagram @laurentilden. Ready to take your marketing (and your business) to the next level in 2025? Join Making Good Happen, my private membership for thoughtful, values-driven marketing: makinggoodhappen.co.

For this episode, I had the honor of sitting down with Nakeia Drummond, social entrepreneur and founder of both She’s WELL Networked and NLD Strategic. Nakeia shares her inspiring journey of building an ecosystem that uplifts and empowers Black women business owners. From starting her own consulting firm, NLD Strategic, to founding She’s Well Networked and The Women Entrepreneur Leadership Lab (The WELL), Nakeia has dedicated herself to closing the equity gap for Black women entrepreneurs. We dive into the importance of designing inclusive spaces, fostering community, and leveraging networks to create financial liberation for Black women.Connect with Nakeia:NLD Strategic Website She’s Well Networked WebsiteThe Well Website Nakeia on Linkedin Nakeia on InstagramThe Well on LinkedinMAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/273CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo! You all know I’m a huge fan and advocate for email marketing. Brevo is a great place to start if you’re interested in doing better, more effective marketing by harnessing the power of email! Plus: Brevo is offering a special deal for Making Good listeners. Click to learn more.If you’re a small business owner, you’ve likely felt the frustration of battling social media algorithms to connect with your audience. Here’s the truth: email marketing is the antidote to those struggles—and it delivers results like nothing else. In this episode, I break down everything you need to know to make email marketing your most powerful tool for growth.We’ll explore why email consistently outperforms social media in engagement and ROI (hint: you get $36 back for every $1 you spend), the simple steps to get started, and what you should actually write in your emails. Plus, we’ll tackle common fears like “I’m not techie enough” and “I don’t want to be spammy” and uncover how to build your list with engaged subscribers (without being sketchy).Whether you’re brand-new to email marketing or looking to make it a bigger part of your business strategy, this episode will empower you to connect directly with your audience, build lasting relationships, and drive sales—no perfectionism required. Email marketing isn’t just a tool; it’s your small business superpower. Let’s unlock it together!MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/272CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo! You all know I’m a huge fan and advocate for email marketing. Brevo is a great place to start if you’re interested in doing better, more effective marketing by harnessing the power of email! Plus: Brevo is offering a special deal for Making Good listeners. Click to learn more.Ever feel like you're supposed to be EVERYWHERE with your marketing... but you can barely keep up with posting on one platform? 🙃 Today's conversation is a permission slip to take the pressure off. Two marketing pros share their controversial take on batching (spoiler: one of them doesn't do it!), their favorite time-saving tools, and why doing something is always better than doing nothing. If you've been craving a more realistic approach to marketing your business, you're going to love this one.Clem Holman of Honeybee Social and Kryshla Salaris of Shall We Social are two seasoned marketing coaches who specialize in practical, no-fluff strategies. We discuss how to approach content marketing in a way that feels good, without the pressure of being everywhere at once.MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/271CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Brag Better by Meredith Fineman tackles the challenges and insights of self-promotion, especially for those who don’t feel comfortable “bragging.”Brag Better promises a guide to promoting yourself in a way that’s true to who you are—and though we felt some parts missed the mark for us as small business owners, as the book is in some ways geared more towards people with more traditional employment, we were able to translate her more corporate-employee-centered advice into useful tips for small business owners. It turned out there was actually a lot of value in the book for our community! Together, we explore Fineman’s advice on what she calls “qualified quiet,” share our key takeaways on the value of self-promotion, and reflect on how to apply these lessons in an authentic way for you.MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/270CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

🎟️ Get your free ticket here and listen before today's sessions expire.15-Minute Marketing: The Summit is officially LIVE! 🎉I’m hosting a free, totally virtual week-long event, and  you’re invited.  Here from 40+ marketing experts who can help you do better marketing... in just 15 minutes. Here's what’s in store each day:After Day 1, you’ll know how to create a magnetic, memorable brand.After Day 2, you'll have new strategies to get your brand SEEN.After Day 3, you’ll be able to plan, create, and repurpose content better and faster.After Day 4, you’ll learn powerful, simple ways to boost sales and conversions.After Day 5, you'll be equipped to manage marketing with confidence and ease.Each day’s sessions are free for 24 hours, so don’t wait—grab your ticket now and dive into today’s content before it’s gone. You can get all the details at makinggoodpodcast.com/summitMarketing really can be easy, clear, and effective. This event will show you how.Again, it’s happening right now at makinggoodpodcast.com/summit. Get your free ticket now.Let’s get into today’s episode!