Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo! You all know I’m a huge fan and advocate for email marketing. Brevo is a great place to start if you’re interested in doing better, more effective marketing by harnessing the power of email! Plus: Brevo is offering a special deal for Making Good listeners. Click to learn more.

If you’re a small business owner, you’ve likely felt the frustration of battling social media algorithms to connect with your audience. Here’s the truth: email marketing is the antidote to those struggles—and it delivers results like nothing else. In this episode, I break down everything you need to know to make email marketing your most powerful tool for growth.

We’ll explore why email consistently outperforms social media in engagement and ROI (hint: you get $36 back for every $1 you spend), the simple steps to get started, and what you should actually write in your emails. Plus, we’ll tackle common fears like “I’m not techie enough” and “I don’t want to be spammy” and uncover how to build your list with engaged subscribers (without being sketchy).

Whether you’re brand-new to email marketing or looking to make it a bigger part of your business strategy, this episode will empower you to connect directly with your audience, build lasting relationships, and drive sales—no perfectionism required. Email marketing isn’t just a tool; it’s your small business superpower. Let’s unlock it together!

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The Ultimate Beginner’s Guide to Email Marketing