Making Good: Small Business Podcast

In this episode of Making Good Book Club, Charelle and I chat about Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman. Spoiler alert: it’s not your typical productivity book. Instead of a list of time-saving hacks, Burkeman offers a radical reframe on how we think about time, productivity, and our short human lifespan (about 4,000 weeks on average).We discuss key takeaways, like why you’ll never clear your to-do list, the importance of embracing imperfection, and how hobbies (just for fun!) can transform your life. If you’ve ever felt overwhelmed by the pressure to “do it all,” this conversation is for you.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/280CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

In this episode, I chat with Valerie Feghali, the content creator and visionary behind Wellness Vault who has made some big shifts in her own business in order to design it. Valerie shares her unique five-step process to reverse-engineer a business, along with practical advice on finding and pivoting to a new ideal customer, marketing through ads, and balancing the life you want with the business you’re building.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/279CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Podcast publicity expert Christina Lenkowski joins me to share how podcast guesting can grow your business. We talk about why earned media builds trust, how to create a 2025 visibility plan, and her formula for writing pitches that land podcast guest spots. Full of actionable tips, this episode is a must-listen for business owners ready to increase their visibility and impact.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/278CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

This month’s Making Good Book Club explores 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy. Lauren and Charelle share their takeaways on achieving exponential growth by focusing on fewer, high-impact strategies and embracing an abundance mindset. Tune in for insights on making big transformations in your small business without burning out.MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/277CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

In this episode, I talk with Takema Robinson, CEO of Converge, about how small businesses can create a big impact. From leveraging local business councils to aligning profits with purpose, this conversation is packed with actionable advice for entrepreneurs who want to make a difference.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/276CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo! Brevo is offering a special deal for Making Good listeners. Click to learn more.Get ready to dream big and plan smart! In this workshop-style episode, I’ll guide you through creating a plan for 2025 that’s not just motivating—but achievable. From reflecting on 2024 to dreaming up your vision, breaking down quarterly goals, and sticking to your plan, this episode is your ultimate guide to making 2025 your best year yet.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/275CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsNext steps:If this Year in Review process resonates with you, let me know what you thought! Share your reflections on Instagram @laurentilden. Ready to take your marketing (and your business) to the next level in 2025? Join Making Good Happen, my private membership for thoughtful, values-driven marketing: makinggoodhappen.co.

Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo! Brevo is offering a special deal for Making Good listeners. Click to learn more.This episode is your step-by-step guide to doing a powerful Year in Review. Reflect on what went well, what challenged you, and what you learned in 2024. This practice isn’t just about looking back—it’s a way to set a clear, intentional course for 2025.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/274CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsNext steps:If this Year in Review process resonates with you, let me know what you thought! Share your reflections on Instagram @laurentilden. Ready to take your marketing (and your business) to the next level in 2025? Join Making Good Happen, my private membership for thoughtful, values-driven marketing: makinggoodhappen.co.

For this episode, I had the honor of sitting down with Nakeia Drummond, social entrepreneur and founder of both She’s WELL Networked and NLD Strategic. Nakeia shares her inspiring journey of building an ecosystem that uplifts and empowers Black women business owners. From starting her own consulting firm, NLD Strategic, to founding She’s Well Networked and The Women Entrepreneur Leadership Lab (The WELL), Nakeia has dedicated herself to closing the equity gap for Black women entrepreneurs. We dive into the importance of designing inclusive spaces, fostering community, and leveraging networks to create financial liberation for Black women.Connect with Nakeia:NLD Strategic Website She’s Well Networked WebsiteThe Well Website Nakeia on Linkedin Nakeia on InstagramThe Well on LinkedinMAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/273CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo! You all know I’m a huge fan and advocate for email marketing. Brevo is a great place to start if you’re interested in doing better, more effective marketing by harnessing the power of email! Plus: Brevo is offering a special deal for Making Good listeners. Click to learn more.If you’re a small business owner, you’ve likely felt the frustration of battling social media algorithms to connect with your audience. Here’s the truth: email marketing is the antidote to those struggles—and it delivers results like nothing else. In this episode, I break down everything you need to know to make email marketing your most powerful tool for growth.We’ll explore why email consistently outperforms social media in engagement and ROI (hint: you get $36 back for every $1 you spend), the simple steps to get started, and what you should actually write in your emails. Plus, we’ll tackle common fears like “I’m not techie enough” and “I don’t want to be spammy” and uncover how to build your list with engaged subscribers (without being sketchy).Whether you’re brand-new to email marketing or looking to make it a bigger part of your business strategy, this episode will empower you to connect directly with your audience, build lasting relationships, and drive sales—no perfectionism required. Email marketing isn’t just a tool; it’s your small business superpower. Let’s unlock it together!MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/272CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo! You all know I’m a huge fan and advocate for email marketing. Brevo is a great place to start if you’re interested in doing better, more effective marketing by harnessing the power of email! Plus: Brevo is offering a special deal for Making Good listeners. Click to learn more.Ever feel like you're supposed to be EVERYWHERE with your marketing... but you can barely keep up with posting on one platform? 🙃 Today's conversation is a permission slip to take the pressure off. Two marketing pros share their controversial take on batching (spoiler: one of them doesn't do it!), their favorite time-saving tools, and why doing something is always better than doing nothing. If you've been craving a more realistic approach to marketing your business, you're going to love this one.Clem Holman of Honeybee Social and Kryshla Salaris of Shall We Social are two seasoned marketing coaches who specialize in practical, no-fluff strategies. We discuss how to approach content marketing in a way that feels good, without the pressure of being everywhere at once.MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/271CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts