Making Good: Small Business Marketing Podcast

ALERT! This episode is seriously valuable (like in a we-could-charge-for-this kind of way.) Get a pen and paper out and take notes!One of the best ways to get more eyeballs on your business is to be where people are already looking for you. And one of those places that people are looking for you... is PINTEREST.Pinterest is one of the most powerful but underused marketing tools for small businesses. In this practical episode, Pinterest expert Heather Farris walks us through exactly how to get started, what to post, and how to build a strategy that drives real traffic and sales. No fluff—just actionable Pinterest tactics you can start today.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/298CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

This episode is all about getting things done—for real. I share my simple, powerful approach to productivity that helps you follow through without burning out. Whether you're overwhelmed, stuck, or just tired of procrastinating, you’ll walk away with practical strategies (and a few mindset shifts) to help you take action and make real progress in your business and life.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/297CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

How do you build a business that reflects your values, serves your community, and supports the life you actually want to live? That’s the heart of this conversation with Brian Thompson, a financial planner and founder of Brian Thompson Financial, who helps LGBTQ+ entrepreneurs build profitable, mission-driven businesses. We talk about what it really means to align your business with your mission and how to make money while doing good.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/296CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Feeling overwhelmed by your marketing? This episode is your calm, clear roadmap to doing less—and making more impact.If you're overwhelmed, you’re not alone in feeling it. In this solo episode, I’m walking you through a gentle but strategic way to move past the chaos and into clarity. I share a step-by-step system for building a sustainable, doable marketing plan that doesn’t ask you to do everything, just the right things.From managing perfectionism to using tools like the Eisenhower Matrix and batching content, this episode is full of real-life tactics I use when I'm feeling overwhelmed—and the exact approach I recommend for creating a plan that fits into your actual life. Marketing doesn't have to be exhausting. Let's make it feel good again.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/295CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

In this Book Club episode, we discuss Seth Godin’s This Is Strategy, a nontraditional (and very bitty!) book with 297 mini-lessons on business and planning. We explore big themes like systems, games, time, and empathy—and how they shape strategy. It’s a deep dive into what strategy actually means, with insights for marketers, business owners, and anyone navigating the ups and downs of entrepreneurship.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/294CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

ATTENTION FELLOW ADHD BIZ OWNERS! This one is for you.ADHD coach and founder of Unconventional Organisation, Skye Waterson, joins me to talk about navigating business with ADHD. We dig into the real-life struggles—overwhelm, inconsistency, and scaling—and Skye shares research-backed strategies, from dopamine-stacked routines to prioritization hacks. This episode is a must-listen for anyone who wants to build a business that works with their brain.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/293CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden

In this episode, I’m getting real about what’s actually working for me right now—and what’s not. The truth? My priorities have shifted, and it’s time my business strategy did too. I’m sharing five key things I’m doing differently this quarter. If your year hasn’t exactly started the way you hoped—or if you’re craving a reset—this episode is your permission slip to change things up.JOIN:https://makinggoodhappen.coMAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/291CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden

If you’ve ever felt stuck or unsure about your branding, this episode is for you. I’m joined by brand and web designer Stacy Aguilar, who shares how to make your design not just beautiful—but effective. We’re talking about common mistakes, simple fixes, and how design can actually boost your confidence and conversions. Get ready to feel empowered to take up space and show up like the powerhouse you are.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/291CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden

If your marketing feels like it’s going nowhere, it’s probably because you don’t have a clear strategy to move people from discovery to sale. That’s where the magic of a marketing funnel comes in. In this episode, I’m breaking down how to create a simple, strategic marketing funnel that guides potential customers from finding you to trusting you—and ultimately to buying from you. Tune in to learn how to "funnelize" your strategy for better results!Related episodes:Episode 249: How to Not Be Invisible (10 Ways to Get Discovered)Episode 251: How to REALLY Connect with Your AudienceEpisode 252: How to Make SALESMAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/290CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden

In this episode of Making Good Book Club, Charelle and I dive into Real Self-Care by Dr. Pooja Lakshmin. We explore the difference between faux and real self-care, why setting boundaries is hard but necessary, and how true self-care is about reclaiming your time and energy.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/289CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts