Making Good: Small Business Podcast

If your marketing feels like it’s going nowhere, it’s probably because you don’t have a clear strategy to move people from discovery to sale. That’s where the magic of a marketing funnel comes in. In this episode, I’m breaking down how to create a simple, strategic marketing funnel that guides potential customers from finding you to trusting you—and ultimately to buying from you. Tune in to learn how to "funnelize" your strategy for better results!Related episodes:Episode 249: How to Not Be Invisible (10 Ways to Get Discovered)Episode 251: How to REALLY Connect with Your AudienceEpisode 252: How to Make SALESMAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/290CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden

In this episode of Making Good Book Club, Charelle and I dive into Real Self-Care by Dr. Pooja Lakshmin. We explore the difference between faux and real self-care, why setting boundaries is hard but necessary, and how true self-care is about reclaiming your time and energy.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/289CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

“ The interesting thing is that usually, the thing that you are most nervous about sharing is the thing that people will connect with most.”- Leah YardLeah Yard’s story is anything but typical. From growing up on a lighthouse island to launching a successful jewelry brand, Leah shares how embracing her story and building a growth mindset helped her business thrive. We also dive into practical tips for email marketing, connecting with customers, and why failure is actually a key part of success.What's inside this episode:Leah’s journey from growing up on a lighthouse island to building a successful jewelry businessHow embracing her story transformed her brandThe importance of building a growth mindset in businessPractical tips for growing an email list through in-person eventsHow Leah balances running a product-based business and hosting a podcastThe value of authentic storytelling in building customer relationshipsWhy failure is a necessary step toward successMAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/288CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden

Branding isn’t just about a pretty logo—it’s about telling a story, creating an experience, and making a real connection.In this episode, I sit down with Drewe & Kate, the creative duo behind Drewe & Kate Branding Co., a boutique studio specializing in brand identity, website design, and brand photography. Drewe & Kate share their journey from editorial design and wedding photography to running a thriving business that helps small brands stand out with strategic, beautifully cohesive branding.What’s inside this episode:How to build a brand that truly connects with your audienceThe biggest mistakes small businesses make with brandingDIY branding tips (from color palettes to photography)How to create a website and social media presence that feels cohesiveWhy messaging is just as important as visuals in brandingHow Drewe & Kate grew their business through community and word-of-mouth marketingIf you want to refine your brand, make it more visually cohesive, and attract the right customers, this episode is packed with actionable takeaways!MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/287CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentilden

Marketing doesn’t have to be complicated—it just needs a clear strategy. In this episode, I break down the 3 essential jobs of marketing that every business needs to focus on: getting visible, building relationships, and making sales. Plus, I’m sharing an exciting new resource to help you make marketing simple, sustainable, and effective. Let’s dive in!JOIN THE LAUNCHPADhttps://makinggoodpodcast.com/launchpadMAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/286CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

If you want a crash course in business without the six-figure MBA price tag, this episode is for you! In this Making Good Book Club episode, we dive into The Personal MBA by Josh Kaufman—a powerful guide that distills essential business principles into one book. Charelle and I discuss the five key areas of every business, how to overcome barriers to purchase, 4 ways to increase revenue, and more. MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/285CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Do you struggle with making or holding onto friendships as an adult and small business owner?Kat Vellos, author of We Should Get Together, joins Making Good to discuss the challenges and solutions around making and keeping friendships in adulthood. From her own experience with the "mid-thirties friendship desert" to research on the loneliness epidemic, Kat sheds light on how adults can approach friendship with curiosity, intentionality, and courage. Kat talks us through common obstacles and offers practical advice for overcoming them to build deeper, more meaningful connections.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/284CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

I took my business (and my family!) on the road for a month in Spain and Portugal, and wow—what an experience. In this episode, I share what we did, what I learned, and why this trip shifted everything for me. If you’ve ever dreamed of a more adventurous, intentionally designed life, tune in!MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/283CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

My guest today has spent her career driving innovation and leading with kindness. Tara is the CEO of Aspiritech, a leading QA testing company that provides meaningful employment opportunities for individuals on the autism spectrum. In this episode, we discuss neurodiversity & why it matters in today's workplace, how Aspiritech provides meaningful employment for autistic individuals, the business and cultural benefits of leading with kindness, practical ways to create a more inclusive work environment, and more.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/282CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

All the training, resources, templates, swipe files, content calendars AND MORE you need for an effective launch: check out Launch Week.In this episode of Making Good, I’m tackling one of my most important marketing skills: launching. Whether you’re releasing a new product, offering a service, or reintroducing something you’ve shared before, launches are a nearly magical way to create buzz, drive sales, and strengthen your connection with your audience.We’ll cover what launching means, why it’s critical for small business success, and my four-phase approach to crafting a launch plan that works. If launching feels intimidating or you’re unsure where to start, I’ve got you covered. Plus, I’m sharing some key strategies to make your next launch more impactful and less stressful.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/281CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts