Making Good: Small Business Podcast

Long-time listeners of Making Good may have noticed a pattern around here... For a podcast about making a big impact through your small business, there sure are a LOT of episodes about marketing. In this week's short episode, I’m going to explain why. I'll also give you some foundational first steps that will lead you toward better marketing... so you can make a bigger difference. ____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/120 JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

Consider today’s episode your introduction to SEO – an introduction from an expert who will break it down into easy-to-understand terms so you know where to start. My guest for this episode is SEO and visibility strategist Mariah of Mariah Magazine. We discuss everything from what SEO is, how to take advantage of SEO, how SEO works, long-tail keywords, how to find your keywords, and much more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/119JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

Join me and my book club co-host, Charelle Griffith, for the 6th edition of Making Good Book Club! Today we’re diving into a conversation about the book ‘Burnout’ by Amelia Nagoski, D.M.A. and Emily Nagoski, Ph.D.  We discuss the key takeaways from the book, including the importance of completing the stress cycle, what wellness really is, human giver syndrome, how the patriarchy affects burnout, body image, and much more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/118JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

Today’s episode is all about marketing overwhelm… what it looks like, what to do when you find yourself in this space of overwhelm, and how to prevent yourself from getting overwhelmed in the future.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/117JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

In this episode, I'm joined by systems strategist Stacey Miyahara of Monday Made.  Stacey believes in centering systems around your needs and goals, and leaning into your unique working style, and that's exactly what today's episode is about. We discussed what systems are, why there are no "one-size-fits-all" systems, how to know if your systems are (or aren't!) working for you, and more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/116JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

It's time for some marketing Q&A! I asked for your biggest marketing questions over Instagram Stories (connect with me here!) and you all delivered. In this episode, we're talking about the fear of showing your face, perfectionism, finding the time for marketing, the most effective marketing platforms, and my top 3 tips to improve your marketing.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/115JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

In this episode, I'm joined by Sarah Hart, founder of Simply Curated. Sarah has grown her design-centric luxury candle business enormously in the years since she started it in 2012. In this episode, she shares her story and then we dig into all things wholesale strategy. ____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/114JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

Join me and my book club co-host, Charelle Griffith, for the 5th edition of Making Good Book Club! Today we’re diving into a conversation about ‘Hype Yourself’ by Lucy Werner. Consider this book your instruction manual on how to do PR for your small business.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/113JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

This week, I'm sharing an episode from my members-only podcast (for members of Making Good Happen).  Today, I share 6 marketing tactics so simple it seems like they shouldn't work... but they do.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/112JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.

Today's episode is a LONG TIME COMING -- the one all about Facebook ads. In this episode, Facebook and Instagram ads strategist Michelle Fernandez shares tons of wisdom and advice about Facebook ads: why we should consider them, what kinds of campaigns to run, Facebook retargeting, precision targeting, what makes a good ad... and much more.\____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/111JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts