Making Good: Small Business Podcast

Early on in this episode, brand strategist B of Powerhouse Brand Studio said something that I think was my main takeaway from episode 130 of Making Good (and possibly yours too?). She said:“Your brand is your business’s biggest asset.”This episode will heIp you better understand how to build a stronger brand so you get get better business results and make a bigger impact.hope this episode helped you better understand how to build an even stronger brand so that you can get more of the results and make more of the impact you want to make. ____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/130JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

In this episode, I talk about why I believe consistency is one of the biggest predictors of success. I share 4 tips for becoming consistent, and some thoughts on why "no matter what" consistency should only be reserved for a few things in your life and business.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/129JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Email marketing is one of the most powerful tools you have in your toolbox, and I want to help make your emails even better. In this episode, I'm sharing 10 of my best strategies for writing strong, effective emails.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/128JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

We’re back with the 8th edition of Making Good Book Club! My book club co-host, Charelle Griffith, and I talk all about We Should All Be Millionaires by Rachel Rodgers. The subtitle of this book says it all; this book is "A Woman's Guide to Earning More, Building Wealth, and Gaining Economic Power". Let's talk about how to apply it to your life and small business.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/127JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

A mix between a personality typing system and astrology, Human Design is a powerful system for really getting to know yourself and living your best life. In this episode, I'm joined by my friend Mariah of Bloom Hustle Grow and The Generator Way for a conversation introducing you to human design. We discuss what human design is, how it can help you manage yourself, how it can apply to business, how to find your own human design type, and much more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/126JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Marketing is scary and vulnerable. In this episode, I answer a question submitted by Instagram, "How do you overcome insecurity?" I think my answer might surprise you.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/125JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsStuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.

Needless to say, it has been a rough few days. As a high schooler in 2004 and 2005 working on Planned Parenthood's Teen Council, I never could have imagined that in 2022, Roe V. Wade would be overturned and pregnant people would lose the right to autonomy over their own bodies. It's been difficult, but I've been trying to give myself a lot of grace since the decision came down and to allow myself the space to process and grieve. It feels particularly challenging to focus on my business right now. But you know what? Small business owners have more power than you might think! For today's episode, I crowd-sourced ways small businesses are taking action and organized the responses I received into four main themes. I also shout out the business owners who shared their thoughts because I think they're all worth checking out. So take a breath, give yourself a break from business as usual if you need, and when you're ready consider following the lead of some of the amazing small businesses that weighed in for this episode. ____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/124JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

I had something entirely different in mind for this week’s episode but I’m going to be real with you, life has gotten a little wonky on me lately. Luckily, I’ve got a pretty hefty bank of content that has never appeared on this podcast before to draw from, and that’s my private podcast. Today, I’m bringing you one of those episodes, How to Get Other People to Share Your Content. In today's episode, let’s talk about ways we can motivate other people to share our content. Whether it’s tagging you in a TikTok video or Instagram post, sharing a FB post or Instagram post to their stories, or simply DMing a link to a blog post or podcast episode, this kind of audience sharing of our content is incredibly powerful. ____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/122JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

We’re back with the 7th edition of Making Good Book Club! My book club co-host, Charelle Griffith, and I talk all about Building a StoryBrand: Clarify Your Message so Customers Will Listen by Donald Miller. This book is all about story, the universal elements of powerful stories, how to simplify your message, and much more. This book will help all of us change how we talk about our businesses, ourselves, and what we have to offer. We loved how applicable, (or DIY-friendly as Charelle says), this book is, and we can’t wait to implement it.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/122JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

In today’s episode, I chat with Dr. Marion Piper, a copywriter and creativity coach obsessed with exploring what it means to live a truly creative life. She inspires ambitious go-getters to cultivate and rediscover their innate creativity so they can build businesses and lives that are authentically their own. When she's not writing up a storm, you can find her on her yoga mat or, when the world allows, globe-trotting.I felt so energized and excited to just make something for the sake of it after recording this episode, and I know you will love it as much as I did.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/121JOIN THE FB COMMUNITY:https://www.facebook.com/groups/goodbusinesspeopleCONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts