Making Good: Small Business Podcast

How do legal matters come into play for small businesses? What options are available for businesses with the tiniest budgets for legal? What mistakes do small business owners often make? My guest today is Larissa Bodniowycz, of Bold City Legal, who joins me for a conversation all about how to get your legal house in order.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/160CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

I've talked with a lot of other small business owners and I know that there are two big pain points many of us have when it comes to content creation:Being consistentFinding the time for content creationI've (somehow!) found a way to create a lot of content without spending all of my time on it... and I want to share you 9 tips that I think will help you do the same in this episode.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/159CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

My guest today is Katie Zeppieri, founder of The Mic Drop Agency. In this episode we discussed all things personal branding! Why it matters, why it's relevant to your business, the best ways to build a strong personal brand, how to translate your personal brand into sales and much more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/158CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley.This book is marketing GOLD. If you own a business and do any kind of writing for it or about it (which I can pretty much guarantee that you do), this book is for you.In this book club episode, we talk about:How to approach writing for marketingGrammar and word choiceHow to find and establish your brand voiceThe role of storytelling in marketing contentMarketing for different content formatsAnd much, much more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/157CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January.Consider this episode marketing for beginners! We talk about why marketing is so important, the overall landscape of activities that fall under the marketing umbrella. Then, I offer some tactical exercises you can go through yourself to get your marketing to drive the results you want to see in your businesses.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/156CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January.In this episode, I'm sharing 10 things I learned in 2022. Running a small business is an adventure in personal growth. When it comes to big, transformative, life lessons and change – nothing comes close to what I’ve learned from being a business owner, especially when it comes to mindset and creating a mental approach to business that will set you up for success. Every year, I learn so many new things that I can bring with me into what lies ahead… and I thought, this year, I’d share them with you, too! ____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/152CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Today I'm joined by 3 small business owners – Meghan from Meghan Elisabeth Art (@meghanelisabethart), Tracy from Jarn Co Flowers (@jarncoflowers), and Kim from Baublebee Co (@baublebeeco) – to join me for a panel conversation on the podcast all about planning for 2023. In this episode, we talked about the business owners' different approaches to planning overall, how far they each plan in advance, how they approach planning content, when it comes to planning, what has worked and not, a final piece of planning advice, and more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/154CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Are you ready to start thinking about 2023 marketing content?! In today's episode, we're bringing back our favorite holiday season tradition... Double episodes for all of December! This year, Lauren decided to do something very special. She's going to share four episodes from the private podcast that only members of the Making Good Happen subscription service have access to!  We'll be sprinkling these episodes like holiday magic throughout the month, so keep an eye out wherever you get your podcasts for these special episode drops.Today, we're sharing the private podcast episode from December 19th: 20 New Year's Content IdeasMAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/149CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Want to take your business to the next level? Get on the list for Making Good Happen, my membership community for small business owners who want to do better marketing more consistently. Opens up in early January.Today’s episode is all about doing a Year in Review for your business – taking a close look at 2022 before we close that chapter and move into 2023. A Year in Review helps us celebrate the highs, learn from the lows, and figure out how to make things even better moving forward. ____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/152CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

File this episode under MUST-LISTEN if you're a product- based business! What do successful small businesses who get big wholesale accounts have in common? How do you plan for the year? What does it mean to take your business temperature? What about hiring? If you've ever wondered any of these questions, you'll love this episode with Proof to Product founder Katie Hunt.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/151CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts