Making Good: Small Business Podcast

Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Drop the Ball: Achieve More by Doing Less by Tiffany Dufu.Drop the Ball book is part memoir, part advice and is really all about empowering you to do something that many of us find extremely difficult to do: let go of control. The book covers the unrealistic and even impossible expectations that society has for how we – especially women – balance work and life, and offers some practical strategies for finding ways to take things off our plate, even when that’s super hard.In this book club episode, we talk about:The status quo of how households are managedHow to split responsibilities more evenlyThe role of the mental load in household managementThe difficulty and power in letting go of controlWhy it’s so important to get clear on what really mattersAnd much more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/150CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

In today's episode, we're bringing back our favorite holiday season tradition... Double episodes for all of December! This year, Lauren decided to do something very special. She's going to share four episodes from the private podcast that only members of the Making Good Happen subscription service have access to!  We'll be sprinkling these episodes like holiday magic throughout the month, so keep an eye out wherever you get your podcasts for these special episode drops. Today, we're sharing the private podcast episode from December 8th: December Permission SlipsMAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/149-1CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsStuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.

For just about all of us, a big part of our lives is about making decisions. Lots of decisions, large and small, every single day. But when you become a small business owner, the number of decisions that we need to make becomes truly mind-boggling. Today's guest, Nell Wulfhart, is a writer and decision coach, and in this conversation we talk about how we can all make better, faster decisions so we can stop thinking so much and spend much more time DOING.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/148CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

In this episode, I'm answering your questions! We're talking about everything from email metrics to e-commerce metrics to content in the new year to content pillars to must-have marketing tools. I think you're going to love this one!____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/147CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Today, I have SUUUUCH a treat for you – and that is that I’m thrilled to welcome Lucy Werner, the author of Hype Yourself, onto the podcast. Lucy specializes in PR for small businesses and just like in her books, this episode with Lucy is full of gems of wisdom and advice for action takers like you. We covered a lot of ground, including: what PR is, how to find the right opportunities, how to find PR opps that increase sales, how to craft your PR pitch, and much more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/146CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert.In this episode, we talk about all things creative living: what it looks like to live a creative life, what big magic is, passion vs. creativity, the role of fear in creativity, the power of curiosity, and much, much more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/145CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

Download a free end-of-year planning workbook to walk you through this process, step by step.Though we're quickly approaching the end of the year, for many of us our busiest days are still ahead. What can we do to make it to January without completely unraveling?Create a plan. In today’s episode, I’m going to walk you through some steps for how to create your marketing plan for the end of 2022… and then how to start working through it NOW so you have the time for what really matters later on.And! Because I love a good calendar. I’ve put together a workbook that goes along with today’s episode. This workbook is basically a series of calendars – both monthly and weekly – that you can use to create your marketing plan using the steps in today’s episode. To download that (for free, of course), head to makinggoodpodcast.com/2022. 

Today, we are talking about building your business around *YOU* and what makes you special. In other words, we’re talking about personal branding.Since I first came across her, there’s been one person that consistently comes to mind first when I think of creating a strong personal brand… and specifically a BOLD personal brand, and that is today’s guest, Suz Chadwick. Many of you might feel like for some reason, putting YOU into your marketing and your branding isn’t a good fit, for whatever reason. I think today’s episode will convince you otherwise.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/142CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

If you struggle to follow through on your plans, this episode is for you.  Today I'm sharing a little bit about my own personal journey learning how to follow through, why we don't always stick with our plans, and then of course my best 5 strategies for actually following through in our creative work.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/142CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Digital Body Language: How to Build Trust & Connection, No Matter the Distance by Erica Dhawan.In this book club episode, we talk about what Digital Body Language is and why it’s worth thinking through, how power and trust relate to how we communicate, the 4 laws of Digital Body Language, the case for emojis and exclamation marks, communication differences by gender, generation and culture and much, much more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/141CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts