Making Good: Small Business Podcast

Today we are talking about something that many small business owners shy away from: SALES. And although it’s not always the most comfortable topic, it’s SUCH an important one, and so I’m thrilled to be joined by my guest today, Jen Szpigiel of Becoming Iconic for this conversation that will help you look at sales in a whole new way.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/170CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

In this episode, I'm sharing why email marketing is so important, and more importantly how we can QUICKLY grow our email lists (so we can see more email sales!)____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/169CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

Today, we are talking about all things BRANDING, and how we can use our brands to really stand out. My guest today is the oh-so-talented brand designer Zuza Hicks of Nicely Made Studio. We covered everything from brand identity to strategic design to standing out through your brand and much, much more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/168CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

In this episode, we discuss the book '168 Hours: You Have More Time Than You Think' by Laura Vanderkam. This book about time management, and specifically -- how to make the most and best use of the 168 hours we have each week. In this episode, my book club co-host Charelle Griffith and I discuss:   the power of time tracking, the relationship between consistency and breakthroughs, core competencies, how to apply time tracking to your small business, and much more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/167CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

In a small business world of hustling and stress, today’s episode is a breath of fresh air. My guest today is gentle business coach Ashley Beaudin. In this episode, we discussed what it looks like to build a gentle business, the role of self-sabotage and how to move through it, how to prioritize your safety, finding community, the power of quizzes, and much more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/166CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

I’m so excited to share a “first ever” for Making Good! I sat down with a small business owner who’s just starting out, Corinne Monaco, the artist and owner behind Just Peachy Illustration. She also helps produce and edit this very podcast. In our coaching style conversation, we talked about where she is in her business and why she’s focusing on wholesale, and together we came up with a step-by-step plan of action for her next few months. We’re going to check in with Corinne in 90 days to see how our plans panned out, so be sure to keep an eye out for some Just Peachy updates here on the podcast!This episode will be a great listen for people just starting out in wholesale, like Corinne, but there are also some great nuggets for seasoned business owners experienced in selling wholesale. And if you’re not involved with wholesale at all? Give this episode a listen for just a fun conversation!____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/165CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

If you’ve ever felt like you don’t know what to share with your audience, or like your stories aren’t exciting enough to share… today’s episode is for you.My guest for today’s show is launch copywriter and brand strategist Zafira Rajan.  In this episode, we discussed what copywriting is and how intention plays in, the role of stories, how to unblock your voice, Zafira's concept of the 5 personality pillars, and much more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/164CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

If you ever struggle with doubting yourself, lack of motivation, consistency... or so many other things, you're not alone. In this episode I'm sharing 10 very common things you might be experiencing in your small business journey.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/163CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

In this episode, we discuss the book The Go Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann. This is a book that has been recommended to me a LOT over the last couple years and I’m excited I finally got a chance to read it! In this book club discussion, my co-host Charelle Griffith and I discuss the power of giving, the 5 laws of stratospheric success, why it's better to be a go giver than a go getter, and more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/162CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

I often say that being a small business owner is the greatest adventure in personal growth that a person can go on. We learn and we grow SO MUCH as small business owners. I am not the same person I was in December 2017 when I first launched Good Sheila, my stationery brand. In this episode I'm sharing 5 of the biggest mindset shifts I've made that have changed the course of my life and business.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/161CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts