Making Good: Small Business Podcast

Today we are back with this month’s edition of Making Good Book Club, and we’re talking about Traction: Get a Grip on Your Business by Gino Wickman.Traction is all about how we can best organize our businesses to set ourselves and our teams up for success. The book walks through six key components of a business and dives into how each one can be made more streamlined, and more effective. You guys, this is SUCH a Charelle book, lighting up and inspiring her not-so-hidden inner business organization nerd. Even if you’re a team of one, we both thought there were so many valuable nuggets in this book for any business owner, especially if you may want to build a team down the line. If you’re anything like me, you MIGHT find this book a little dry, but it is absolutely worth a read.  MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/181CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

In this episode, my guest is my WIFE, Kate Ciurej (happy Pride!)  We talk about what it’s like to be the spouse of a small business owner, some of the things small business owners can do to be more supportive partners (and vice versa), the mental load (which, as you’ll hear – in my house, it’s Kate who really carries). We also discussed  one of Kate’s big interests: productivity and time management! She shared some great tips for managing tasks and projects that I know will be super helpful to you. Kate has been my #1 supporter in my business in just about every way you can imagine, some of which you’ll hear about in this podcast.SHOW NOTES: https://makinggoodpodcast.com/180🎙 More Making Good 🎙Love Making Good? I would be SO SO grateful if you'd leave a rating and review on your favorite podcast app.Let's hang on Instagram. Connect with me @laurentilden.Want 100 Marketing Prompts (for free?) Download the PDF here.

When the words ‘entrepreneur’ or ‘business person’ come to mind, who do you imagine? Often, we are told that people in business have the most outgoing, loudest voices in the room. My guest today, Tara Reid, is here to tell you that there is very much a place for introverts in the business world, and if you identify as one, you don't have to change a thing. As an introvert myself, there were so many moments in this conversation that resonated with me. If this sounds like you too, get ready for some major “ah-ha!” moments. Don’t think of yourself as an introvert? There are plenty of valuable nuggets in here for everyone. 🎙 More Making Good 🎙Love Making Good? I would be SO SO grateful if you'd leave a rating and review on your favorite podcast app.Let's hang on Instagram. Connect with me @laurentilden.Want 100 Marketing Prompts (for free?) Download the PDF here.

Creating social media content for our business takes a lot of time. But how do you know if the time you’re spending on social media is actually creating results for your business? In this episode, I'm sharing 10 ways to get more results (read: SALES!) from your social media marketing. ____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/178CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

One of my favorite things to do on this podcast is to share an idea or concept that is new to me and that I am so excited about. This is one of those episodes!Today we’re talking about regenerative business. Wondering what that is? I was too until I had this conversation with Helen but it’s safe to say I’ve become a believer that this is an idea we can ALL embrace My guest for today’s show is Helen Tremethick. Helen Tremethick is a Regenerative Business Designer & Holistic Business Coach for entrepreneurs who are ready to show up more fully (and authentically) in their lives and their businesses.🎙 More Making Good 🎙Love Making Good? I would be SO SO grateful if you'd leave a rating and review on your favorite podcast app.Let's hang on Instagram. Connect with me @laurentilden.Want 100 Marketing Prompts (for free?) Download the PDF here.

This week is the 3 year anniversary of Making Good! Hosting this podcast has been one of the greatest gifts of my life – truly, that’s not an exaggeration – and to me, it has really shown the magic that comes from consistently creating valuable content over time… and specifically LONG-FORM content.That’s what we’re going to talk about today!In this episode, we’re going to cover:What is long-form contentWhy long-form content mattersChoosing the right format of long-form content for youCreating a long-form content planCreating high quality long-form contentAnd more

This was a fun one, dear listeners.While The Art of Gathering is not technically a business book, it is absolutely one that can be relevant for all of our businesses and I really encourage EVERYONE to read it!So much of our lives are spent gathering –at school, at parties, with family, at religious institutions, etc. – and yet, we tend to spend very little energy thinking intentionally about what’s most important in these events… and then designing these meetings deliberately to prioritize what matters most.The Art of Gathering is about the fact that even a simple meeting can be a transformative experience – the world or someone’s world can be just a little bit different as a result of it, and this is worth thinking through! This episode is for ANYONE who hosts events, in person or online. You will learn a lot.

Get ready for another Making Good first! Today’s episode is all about brand messaging: the what, why, and how… and how to actually apply it to your business. This is the first time we’re diving into this subject on the podcast, and we couldn’t imagine a better guide than Ashlee Sang.Ashlee is a business strategist who equips conscious and caring business owners with brand messaging strategy to grow their impact and revenue in alignment with their values. We learned SO MUCH from Ashlee, and we know you’re going to as well. 

You have questions, and I have answers! In this Q&A episode, we discussed my tips for growing your email list, personal brands vs. business brands, social media schedulers, things I've changed my mind on,  how to get more comfortable with selling, how to approach niching, and how much money to spend on marketing. SO FUN!____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/172CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts

I've never felt so called out by a book! In this episode, Charelle and I are discussing Essentialism: The Disciplined Pursuit of Less by Greg Mckeown. In this book club episode, we talk about what it means to be an essentialist,  how to figure out what’s really important, how to eliminate what doesn’t matter, how we would suggest you apply this for small businesses, and much more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/171CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts