DTC Podcast

Taylor Berry, VP of Brand Marketing at Tito's Handmade Vodka, shares insights on how Tito's soared to become the U.S.'s top vodka brand without celebrity endorsements or fancy flavors. She discusses their grassroots marketing strategies and the power of word-of-mouth through bartender advocacy. Taylor reveals why Tito's refuses to jump on the flavored vodka trend, the ethos behind their quirky SpokesCart campaign, and their philanthropic Vodka for Dog People initiative, showcasing the brand's commitment to authenticity and community.

Kyle Hitchcox, co-founder of Pilothouse and creator of Warpdrive, shares insights into post-click optimization crucial for DTC brands. He explains why 2025 will focus on conversion rate strategies post-click. Discover how only 3% of visitors are in-market and the need for fast load times. Kyle discusses brand examples like Four Sigmatic using innovative CRO techniques, and differentiates between optimizing search and social traffic. He emphasizes the importance of enhancing landing pages and checkout experiences for maximizing conversions.

Tammy Phan, CEO and Founder of Luxe Du Jour, has turned her passion for designer handbags into a multi-million dollar luxury resale marketplace. She shares insights on how her company achieved organic growth without traditional funding, utilizing a unique three-step authentication process that fosters trust. Tammy discusses the psychology behind luxury purchases, the rise of pre-owned items, and the challenges of scaling in a trademark-heavy environment. She also touches on the potential of blockchain in luxury authentication and her vision for a sustainable future in the resale market.

The discussion kicks off with strategies for optimizing Amazon ads, emphasizing placement modifiers and brand-building efforts. The conversation shifts to the alarming drop in search volume and the tactical adjustments necessary to enhance conversion rates. Experts also tackle the chaos brought by rising tariffs, which complicates brand logistics. Finally, they unveil the hidden power of brand equity in boosting visibility without overspending on ads, highlighting the need for a robust omnichannel presence to thrive in 2025.

Subscribe to DTC Newsletter - https://dtcnews.link/signupRetail is evolving fast. AI, retail media networks, and shifting consumer behaviors are reshaping how brands sell. But the brands winning in 2025? They’re the ones that blend technology with human connection to create unforgettable shopping experiences.In this episode, we sit down with Marielle Bobo, VP of Content for ShopTalk Spring and Fall, to explore the biggest themes shaping retail in 2025.What You’ll Learn:✅ Retail’s New Golden Age – Why brands are refocusing on emotional connections. ✅ Retail Media Networks (RMNs) – How first-party data is changing advertising. ✅ AI in Retail – How to use automation without losing your brand’s soul. ✅ Live Shopping & Content Commerce – What brands like True Religion and Lawless Beauty are doing differently. ✅ How to Get the Most from ShopTalk 2025 – Pro networking strategies for attendees.DTC at ShopTalk 2025 🎤 📹We’re not just talking about ShopTalk—we’re bringing the event to life for our audience! The DTC Podcast team will be on the ground in Las Vegas, recording live interviews with top brands, walking the expo floor for man-on-the-street insights, and capturing the hottest takes from the biggest players in retail.📍 Find us in the Media Center for exclusive live podcast recordings. 🎥 Catch us on the show floor, getting quick-hit insights from attendees. 🔥 Want to be featured? Track us down—we’d love to chat!Whether you're attending ShopTalk 2025 or just want to stay ahead of the biggest retail trends, this episode is packed with actionable insights to help you scale your brand this year and beyond. 🎧🚀Timestamps:00:00 Introduction to ShopTalk02:15 The evolution of storytelling in retail04:45 The role of AI and human connection in retail07:30 What is retail media? Understanding RMNs10:50 Exciting keynote speakers at ShopTalk14:20 Content and commerce: How brands engage with creators17:10 The rise of live shopping and interactive experiences20:30 Tips for first-time ShopTalk attendees23:45 ShopTalk networking opportunities and meetups26:00 ShopTalk afterparty and special eventsHashtags:#ShopTalk2024 #RetailTrends #EcommerceMarketing #DTC #RetailMedia #MarketingStrategy #LiveShopping #ContentCommerce #NetworkingEvents #ShopTalkExperience Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Bryan Porter, Co-founder & Chief E-commerce Officer of Simple Modern, shares insights on growing a leading drinkware brand while spending just 5% on ads. He reveals their innovative strategies for organic growth, focusing on brand trust and product variety. The discussion highlights their successful expansion from Amazon to major retailers like Target and how TikTok virality boosted their sales. Porter also introduces their new electrolyte brand, Trevi, emphasizing the importance of customer loyalty in driving sustainable growth.

Subscribe to DTC Newsletter - https://dtcnews.link/signup🚨 Meta just updated Advantage+ campaigns – what does this mean for DTC brands? 🚨Advantage+ has been Meta’s push toward AI-driven ad automation, but with new updates rolling out, advertisers need to adjust their strategies to stay ahead.On this episode of the DTC Podcast, we sit down with Pilothouse's Meta ads expert Taylor Cain to break down what’s changing, what’s staying the same, and the best strategies to maximize Advantage+ performance.What You’ll Learn:📊 The Key Changes in Meta’s Latest Advantage+ Update🔎 How to Analyze Audience Segments to See Where Your Budget is Really Going🎯 Cost Caps & Bidding Strategies That Still Work in an AI-Driven Ad System📢 Creative & Landing Page Best Practices for Higher ROAS🚀 How to Blend Advantage+ With Business-As-Usual Campaigns for More ControlMeta is simplifying the ad-buying process, but are these changes actually better for advertisers? Tune in to learn how to stay in control, optimize your spend, and scale smarter.🎧 Listen now and stay ahead of Meta’s evolving ad system!Timestamps:00:00 – Meta’s latest Advantage Plus updates02:10 – Why Meta is removing customer caps04:45 – How Advantage Plus impacts ad performance07:30 – Best practices for structuring campaigns10:15 – Creative strategy and audience segmentation13:00 – The role of cost caps in Meta ads15:45 – Social proof and Advantage Plus benefits18:30 – Using landing pages effectively in Meta campaigns21:20 – Future of business-as-usual campaigns vs. Advantage PlusHashtags:#MetaAds #FacebookAds #AdvantagePlus #DigitalMarketing #Ecommerce #PerformanceMarketing #PaidSocial #AdvertisingTips #SocialMediaMarketing #AdStrategy Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupSMS marketing is one of the most profitable yet underutilized channels in DTC. But too many brands either under-send out of fear or over-send without strategy. On this episode of the DTC Podcast, Postscript’s Sam Melnick joins us to share how AI, segmentation, and conversational commerce are reshaping SMS into a true revenue-driving channel.Find out more about Postscript here: https://postscript.io/ In this episode, you’ll learn:The biggest mistakes brands make with SMS & how to fix themAI-powered SMS: How real-time message optimization drives a 20% revenue liftSegmentation strategies that maximize retention & conversionsHow leading brands like Jones Road Beauty personalize SMS at scaleWhy SMS is outperforming email for many brands on peak sales daysThe future of AI-driven SMS—including Postscript’s new “Shopper” AI agentIf you’re serious about SMS as a revenue channel, this episode packed with actionable insights is a must-listen.Timestamps:00:00 - Why SMS is the next must-have owned channel02:00 - The biggest SMS mistakes brands make04:30 - Smart segmentation strategies for SMS07:00 - How Jones Road Beauty personalizes SMS at scale09:30 - AI-driven SMS optimization and testing12:00 - Scaling conversational commerce with AI15:00 - SMS vs. email: key differences and advantages18:30 - Maximizing revenue with product drops and urgency21:00 - SMS deliverability, compliance, and industry trends24:00 - Why best-in-class SMS solutions outperform all-in-one platforms27:00 - Postscript’s AI and product innovation roadmapHashtags:#SMSMarketing #EcommerceGrowth #DTCBrands #MarketingStrategy #AIinMarketing #ShopifyBrands #RetentionMarketing #ConversationalCommerce #Postscript #DTCpodcast #TextMarketing #MarketingAutomation #CustomerEngagement Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup📢 What if you could scale a DTC brand without spending a dollar on paid media?That’s exactly what Amy Tucker, founder of Salty Britches, did. What started as a homemade anti-chafe solution for her son turned into a multi-channel brand used by ultra runners, triathletes, the military, and outdoor adventurers—all without following the traditional paid ad playbook.🔹 How she turned a personal problem into a national product.🔹 The role of organic ambassadors & independent retailers in her growth strategy.🔹 Why she said NO to big-box retail in favor of 500+ independent stores.🔹 How a conversation with a Marine Raider led to military procurement.🔹 Her recent (and reluctant) foray into paid ads & what's working.If you're a DTC founder looking to build a brand with deep customer loyalty and organic traction, this episode is a must-listen.🎧 Tune in now to learn how to scale by saying YES to the right opportunities.Timestamps:00:00 – The power of organic brand growth02:05 – How Salty Britches started from a personal need05:50 – Building a product with real customer demand12:30 – The impact of independent retailers vs. big box stores18:45 – Ultra running and military adoption of the brand24:20 – The role of ambassadors in brand expansion30:10 – Why Salty Britches avoided traditional advertising35:40 – Running effective ads after years of organic growth42:05 – The future of marketing: community vs. paid media48:15 – Final thoughts and brand insightsHashtags:#DTC #ecommerce #entrepreneurship #smallbusiness #startupstory #marketing #branding #directtoconsumer #socialmediamarketing #digitalmarketing #founderjourney #brandbuilding #ads #organicgrowth #businessgrowth #ecommercemarketing #saltybritches #chafingcream #ultrarunning #militarygear Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signupThe era of faceless brands is over. Consumers don’t just want to buy products—they want to connect with the people behind them.In this episode, Aves, Creative Lead at Pilot House, breaks down why DTC founders must take an active role in content creation to build brand affinity, lower CAC, and scale their brand more effectively.🚀 Key Insights from the Episode:Your face is your competitive advantage. Founder-led content builds trust and differentiates your brand.Stop overthinking it. Grab your phone, record a short video, and start testing.The power of repetition. Your audience won’t remember your story unless you tell it over and over again.Optimize for conversion. Don’t send founder-led ad traffic to a generic PDP—create a dedicated founder story landing page.Consistency wins. Post every day to create lasting brand equity and engagement.If you’re a founder struggling with rising acquisition costs or brand differentiation, this episode will change how you think about content marketing.Timestamps:00:00 Intro: The power of founder-led content02:05 Why founders should be the face of their brand04:30 How to create engaging founder content07:15 The impact of personal storytelling on brand growth10:40 Using organic and paid content together14:20 Optimizing the post-click experience17:50 Consistency is key: Posting daily for growth21:30 Leveraging your founder story for brand affinity24:10 Why repetition works in social media26:00 Final thoughts and call to actionHashtags:#DTC #EcommerceMarketing #BrandBuilding #FounderLedContent #SocialMediaMarketing #MarketingStrategy #PaidSocial #OrganicGrowth #EntrepreneurTips #BusinessGrowth #ContentCreation #MetaAds #TikTokMarketing #Storytelling #DigitalMarketing #StartupTips Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video