DTC Podcast
Bonus: How Carpe Scales Global Sales with Strategic International Expansion and Passport
Sep 18, 2024
Kasper Kubica, co-founder of Carpe, a DTC brand specializing in sweat solutions, and Tom Griffin from Passport, a global shipping partner, share insights on international expansion. They discuss transitioning from passive to intentional global growth strategies. Kasper details Carpe's journey from dorm room idea to international brand, while Tom highlights how Passport simplifies logistics and compliance. They emphasize the importance of localized marketing to build trust and enhance conversion rates in new markets, equipping brands for global success.
23:20
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Quick takeaways
- Carpe transitioned from passive international sales to a strategic approach, highlighting the importance of intent in global growth.
- Successful expansion requires overcoming logistical challenges and utilizing localized marketing to enhance customer trust and experience.
Deep dives
Challenges of International Logistics
Logistical challenges are critical when expanding into international markets, as they can significantly affect customer experience. Companies must navigate issues like international shipping fees, delivery times, and unexpected import duties that create barriers for potential buyers. For example, customers may be discouraged from completing purchases if they encounter hefty shipping charges or additional fees upon delivery. Addressing these logistical hurdles is essential to facilitate smooth transactions when moving into new territories.
