DTC Podcast
Ep 440: Driving 5x Digital Growth – How Salt & Stone Optimizes E-commerce and Amazon Sales
Sep 16, 2024
In a captivating conversation, Dejan Rankovic, SVP of Digital at Salt & Stone, shares his expertise in digital marketing. He reveals how the brand achieved a staggering 5x growth in digital revenue within a year. Dejan discusses the power of prioritizing hero products like the Mini Discovery Set for customer retention and effective ad spend strategies across platforms like Meta and TikTok. He also delves into influencer marketing tactics and the significance of Amazon integration to enhance e-commerce success.
30:50
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Quick takeaways
- Salt & Stone achieved a remarkable 5x digital revenue growth in a year by prioritizing hero products and optimizing digital marketing strategies.
- The brand's success is significantly driven by a robust influencer marketing program, which constitutes around 50% of their paid media spending.
Deep dives
Significant Growth Projections
The digital revenue is expected to grow five to six times year over year, while overall revenue may reach nearly ten times growth. This impressive trajectory is largely attributed to a robust influencer marketing program, which constitutes approximately 50% of paid media spend. Despite using less targeted auto campaigns, the company anticipates sustained growth, emphasizing the stability of their marketing strategy. Key insights were gained about optimizing spending on platforms like Amazon, illustrating a critical shift from overspending on ads to balancing expenditures effectively across channels.
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