Dejan Rankovic

An experienced digital marketing leader with a background in scaling growth at major companies.

Best podcasts with Dejan Rankovic

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Sep 16, 2024 • 31min

Ep 440: Driving 5x Digital Growth – How Salt & Stone Optimizes E-commerce and Amazon Sales

In a captivating conversation, Dejan Rankovic, SVP of Digital at Salt & Stone, shares his expertise in digital marketing. He reveals how the brand achieved a staggering 5x growth in digital revenue within a year. Dejan discusses the power of prioritizing hero products like the Mini Discovery Set for customer retention and effective ad spend strategies across platforms like Meta and TikTok. He also delves into influencer marketing tactics and the significance of Amazon integration to enhance e-commerce success.

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