The Smart Marketer Podcast

It’s the start of a new year and that means it’s time for Ezra’s annual team kick-off call. Tune in to go behind the scenes of our team call to hear the message our leadership team shared with our employees. We discuss how challenges can become valuable lessons, the importance of taking care of yourself, why every role in the company is as important as the next, and so much more.   Now’s the time to get inspired, make a plan, take action, refocus on your goals and we’re here to help give you direction!  YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #NotBusiness Have questions? Send us an email at support@smartmarketer.com and don’t forget to… Serve the World Unselfishly and Profit.

How comfortable are you with traveling right now? Our beloved hosts, Molly Pittman and John Grimshaw, invite Ezra Firestone to discuss the current climate of domestic and international travel since the announcement of Covid. In this segment of #NotBusiness, they discuss how travel can be both exciting and stressful, and how every trip requires a different type of energy. Tune in to find out how our hosts plan to handle travel going forward — plus get some helpful tips to make your trips a little more pleasurable.  YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #NotBusiness Have questions? Send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit

Our e-commerce company, BOOM! By Cindy Joseph, just passed $100 million in total revenue. And Ezra Firestone believes that if you master the basics, your business can accomplish this too! In the latest #WeOutHere episode, Ezra shares the 5 big dominoes (AKA 5 lessons) that helped BOOM! achieve this milestone. You'll learn how to think about product, how to leverage video advertising, why engaging content matters, and more. If you want to start 2021 off right, don't miss your chance to pick up the wisdom, inspiration, and dominoes your business needs! YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com and don’t forget to… Serve the World Unselfishly and Profit.

How will current and future Data & Privacy laws impact your marketing strategy in 2021? In part 3 of this 3-part segment of #WeOutHere, our host John Grimshaw shares his final 4 predictions of what’s to come in 2021. Consumer data is becoming the new oil and it appears to be more valuable day by day. Because of this, legal changes to the acquisition and usage of customer data is trending in favor of customers and less in favor for marketers. If you haven’t given this subject much thought, John is here to break it all down and share what he believes should be your next action items to get prepared. If you haven’t listened to parts 1 & 2, go back to episodes 10 and 12 of this show. YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com and don’t forget to… Serve the World Unselfishly and Profit.

What will paid traffic look like in 2021? In part 2 of this 3-part segment of #WeOutHere, our host John Grimshaw offers 7 predictions on how paid traffic will change in 2021. Ads are the lifeblood of most businesses because they enable scalable, repeatable growth. You don't want to miss John breaking down how Facebook's recent acquisitions will evolve the platform over the next year. If you haven’t watched part 1, go back to episode 10 of this show. YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit

How do you deal with negative feedback? If you're in the business of serving customers or sharing yourself or your stories, then you're likely no stranger to haters. And while constructive feedback has real value, complaints and even insults can are harder to swallow and not so helpful.  I struggle with negative feedback, and I know a lot of you do, too. So I got Ezra to weigh in on how he manages the haters while still listening to and respecting customers. He shares his strategies for empathizing and learning from useful complaints, protecting himself from hurtful ones, and knowing which is which.  YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit

What will the global economy look like in 2021? In part 1 of this 3-part segment of #WeOutHere, our hosts Molly Pittman and John Grimshaw offer 8 predictions on what’s coming next year and how you can steer your business toward a successful 2021. John shares data to help you make informed decisions about the actions you need to take, as well as which markets you should avoid and which ones you should invest in.  YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit

If it ain’t broke, don’t fix it. But if it is broke…  In this latest installment of #WeOutHere, hosts Molly Pittman (SM CEO) and John Grimshaw (CMO) give us their 4-step system for fixing a broken marketing campaign. They break down the 3 secondary metrics you should be tracking in Facebook, ideal target performance benchmarks, audience overlap, and lots more. Now pull up that broken campaign and let’s get to work!  YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Subscribe to The Smart Marketer Podcast  Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com and don’t forget to… Serve the World Unselfishly and Profit.

When faced with returning adversity, are you growing through the process? Take a moment to reflect with hosts Molly Pittman and John Grimshaw as they share how mishandling certain situations ultimately helped them grow as individuals. They explain that some challenges in life keep coming back, but how we handle them the 2nd time and thereafter is what’s important. Learning from your mistakes is key to improving your life and the lives of others around you and our hosts share a few tips on how you can translate your moments of failure into future moments of success.  YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Subscribe to The Smart Marketer Podcast to be entered into our Giveaway Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #NotBusiness Have questions? Send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit

And the winners are... Welcome to a new segment of #WeOutHere, where hosts Molly Pittman and John Grimshaw share real successes and failures from their brands. In this episode, they break down 2 of their most successful marketing campaigns in 2020. These campaigns come from 2 different brands (information products vs. physical products) focusing on two different objectives (acquisition vs. monetization) and no matter what kind of business you're in, this content will absolutely be applicable to you!   YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Subscribe to The Smart Marketer Podcast to be entered into our Giveaway Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere   Have questions? Send us an email at support@smartmarketer.com and don’t forget to… Serve the World Unselfishly and Profit.