Episode 40: iOS 14.5: Why You Should Ignore the Shovel Salesmen & Use these 4 Tracking Methods

Are you freaking out about the iOS 14.5 update?

In this #WeOutHere segment, John Grimshaw (CMO of Smart Marketer) is here to help alleviate any concerns you have with a 360° view of the iOS 14.5 update. This is the big one, folks, but it’s NOT the end of advertising (despite everything you’re being told). He shares what’s changed so far, how this update impacts marketers, and how smart advertisers should adapt their strategies. You’ll also learn about 4 alternative sales attribution models to consider and why keeping a positive outlook will determine your overall experience with iOS 14.5. 

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