The Smart Marketer Podcast

Want to grow your own Social Media Director in-house? Continuing our conversation with BOOM!’s Social Media Director, Laura Palladino, she tells us all about how she discovered her passion for digital marketing. We’ll discuss what she was doing before she met Ezra Firestone, how she came to work for him, and how he provided a safe learning environment for her to grow into her new role. You’ll also learn how she furthered her education in social media, the advice she’d give to her younger self, and how the ICOSA Framework helped define her approach to marketing. To hear the first part of this conversation, go back and listen to episode 45.  YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit

Want to turn social media into a high-impact marketing machine for your brand? Laura Palladino is the Marketing Director at BOOM!, a $40 million-a-year brand, and she joins the podcast to share her proven social media strategy — the ICOSA Framework. ICOSA stands for “Ideation, Creation, Optimization, Syndication, Amplification” and by using this 5-step system, Laura helped BOOM! generate over 355K Facebook fans and 700K email subscribers. You can swipe this framework, get Laura’s daily schedule and watch a bonus video training by going to SmartMarketer.com/ICOSA. YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit

How did an 8-figure business optimize ad performance after the iOS 14 update? Find out in this conversation between the Marketing Manager of Smart Marketer, Dani, and the CMO of BOOM!, Boris. After some of the worst ad results he'd seen in years, Boris discovered a few small changes that had a big impact on ROI. You'll hear how BOOM!’s Amazon launch impacted their ad results, what Boris learned from a determined member of Ezra's mastermind, why you should run an evergreen discount, and so much more!  YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit

This is essential to managing and growing a brand... John is the solo host of this episode focused on the MVP Inventory System. MVP stands for "Mission, Vision, Principles" — concepts that are essential to managing and growing a successful brand. In this episode, John shares how we’re applying these concepts at Smart Marketer, how the MVP inventory can be used in decision-making, and the mindful effort being put into keeping them intact during the day-to-day grind. You’ll also learn how larger companies approach these topics, including the questions you should ask to figure out your own MVP Inventory System. YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit

Molly is joined by Ryan McKenzie of TruEarth to talk about how he scaled to over $100,000/day in ad spend with amazing video ads. During this chat, you’ll learn the 7-step ad formula Ryan used to create the viral videos that have skyrocketed his laundry detergent brand. He'll show you how to create the perfect storm for opportunity and growth, including how to use the right hook, invest in consumable creative, speak to the right audience, and get tactical with Facebook’s algorithm.  Click Here For More Show Notes: https://smartmarketer.com/the-7-step-viral-video-ad-formula-behind-100k-day-in-spend/. YOUR ENGAGEMENT MATTERS!  It really makes a difference when you follow us on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts! We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Which episode has been your favorite? Let us know in a 5-Star Review so that we can deliver more of the content you love. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit

New environments offer us amazing opportunities to learn more about ourselves. Molly’s move back home to Kentucky has provided a wealth of experiences that have reinforced her beliefs and helped her grow. Continuing our conversation from Molly’s major life updates in episode 39, she shares the top 5 lessons she’s learned since moving back home and how these lessons help push her to lead a happy, well-balanced life.  P.S. - A special thank you to everyone who’s reached out via Instagram at @mollypittmandigital with feedback and questions. We truly appreciate it and look forward to hearing from all of you! YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #NotBusiness Have questions? Send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit

Are you freaking out about the iOS 14.5 update? In this #WeOutHere segment, John Grimshaw (CMO of Smart Marketer) is here to help alleviate any concerns you have with a 360° view of the iOS 14.5 update. This is the big one, folks, but it’s NOT the end of advertising (despite everything you’re being told). He shares what’s changed so far, how this update impacts marketers, and how smart advertisers should adapt their strategies. You’ll also learn about 4 alternative sales attribution models to consider and why keeping a positive outlook will determine your overall experience with iOS 14.5.  YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere To get a question answered on the podcast, follow and message us on IG at @mollypittmandigital Have questions? Send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit

Have you ever moved back to your hometown? Molly’s been traveling a lot these past few years, and now she’s ready to start putting her roots down in one place. In this episode, she opens up about her transition from college student to CEO and the discovery that the places she’s travelled are less important than her growth as a person and the relationships she’s cultivated over that time. Get inspired by Molly’s personal story today, and find the parallels to your own journey that can help you lead a more fulfilling and enjoyable life.  YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #NotBusiness Have questions? Send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit

What happens when execs from Smart Marketer, Zipify & BOOM! all link up?  In this episode, learn the process we used to form our business plan for the next 18 months. We also talk about all the FUN we had at our C-level retreat — we did everything from chopping wood, to revisiting our mission statement, to Ezra cheffin’ up a delicious dinner for us. Plus, Molly answers 2 questions from her Instagram followers that we think everyone should hear. To share your feedback or get a question answered on the podcast, follow and message Molly on Instagram at @mollypittmandigital.   YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #NotBusiness Have questions? Send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit

Want to work from home? Here's how... To help you secure that coveted position, Molly and John give you 3 steps to follow to increase your chances of getting hired. They discuss rebuilding your resume and reflecting on positive outcomes, as well as the vast opportunities available in the digital marketing world. (Are you in a leadership role? To learn how to hire new employees and build a team, listen to Episode 21.)  YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit