The Smart Marketer Podcast

How’s 2021 going for you? Is your business experiencing a reaction to 2020? Are your clients reeling or thriving? How about that pesky iOS14.5?  In this episode, our hosts Molly Pittman and John Grimshaw talk with Ezra Firestone at the halfway point of an interesting year! Ezra shares frankly about the challenges and the successes across his E-Commerce and Saas brands. Listen if you could use some encouragement, inspiration, and a Playbook for moving forward no matter where you find yourself this year. YOUR ENGAGEMENT MATTERS!  You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit

Does the thought of taking time off make you feel anxious? Resentful? Even guilty? We have an important episode for you today as John and Molly team up to discuss another #NotBusiness topic that will reframe rest and set you up for (sustainable) success.    If you want to feel less stressed and less reactionary, this episode will help! Listen as they share how intentional time off will help you feel sharper, more creative, and more fulfilled.    John shares how to avoid the pitfalls of laptop work/life culture and Molly shares how her approach to taking PTO has evolved over her career (and the surprising result). Let’s go!   YOUR ENGAGEMENT MATTERS!  You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or, Subscribe wherever you listen to podcasts. We’d also love it if you repost this episode to your social media, sharer your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Send us an email at support@smartmarketer.com, and don’t forget to…   Serve the World Unselfishly and Profit

Get ready for a high-impact 20 minutes! John is the solo host of this episode, where he breaks down your 4 best opportunities to make additional sales and increase your brand's average lifetime customer value. Using tons of real-world examples, John teaches you how to pinpoint the moments WHEN your customers are ready and willing to make additional purchases and HOW to capitalize on these opportunities (including a Shopify app that makes the whole process super easy). Let's go! To get the show notes for this episode, go to: https://smartmarketer.com/ep54 YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #NotBusiness Have questions? Send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit

How can a Chief Marketing Officer help YOUR brand grow? Our hosts Molly Pittman and John Grimshaw welcome Pepijn Hufen to the show to discuss why brands need a good CMO. You'll learn how this idea led the 3 of them to start a new joint business, the Your Next Move Group, where they act as "fractional CMOs,” providing their clients with guidance and strategy to help them grow. Listen to this episode to learn how to copy their launch strategy for your next product or business, and go to yournextmovegroup.com to hire your own fractional CMO!To get the show notes for this episode, go to smartmarketer.com/ep53   YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit

Which (non-business) books have had the biggest impact on your life? In a follow-up to episode 50, Molly and John share the 6 books that have helped mold them into the people they are today: literature that has inspired our hosts to travel the world, control their minds, and make the world a better place. Now, they hope to inspire you to give these books a read!  To get the show notes for this episode, go to smartmarketer.com/ep52 YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #NotBusiness Have questions? Send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit

How do you come up with high-converting offers? In this episode, hosts Molly Pittman and John Grimshaw detail their journey from ideation to launch of Smart Marketer's new mentorship program,Train My Social Media Manager. You’ll hear why they included additional teammates in the creation process and why it was important to have 4 great hooks. Plus, Molly shares how she structures Facebook campaigns post-iOS 14 and John explains why the ICOSA Framework will always be relevant to your business.   YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit

Which books have helped you grow personally and professionally? In this new segment of #NotBusiness, John and Molly discuss the books that have had the biggest impact on their professional growth. You’ll learn what Molly reads every year to refuel her creativity, the book that helped John prepare for his new role at Smart Marketer, and more insights they've picked up across years of reading. From pages that engulf you in a world of marketing and wizardry to the examination of each stage of life as it relates to business, this booklist has something for everyone.   YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit

Why should you invest in product creation and remodeling? Molly and John just launched Smart Marketer's new mentorship program and it was one of their most successful product launches to date. Why? Because they innovated. To promote Train My Social Media Manager, they used a next-level lead magnet to deliver tremendous value and attract warm and cold audiences alike, earning them super low CPAs despite the new challenges of iOS 14. In this episode, get the full breakdown of their successful product launch and learn why you should always be creating new products and updating existing ones.   YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit

How do you prepare for the day ahead? In this episode, our hosts Molly Pittman and John Grimshaw share their 7 best tips for staying productive, energized, and efficient throughout the day. They discuss topics like scheduling tactics, hosting ZOOM meetings, half-day Fridays, and smiling (until it hurts). Use these 7 tips to help support good habits and conquer the day! YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #NotBusiness Have questions? Send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit

What are the pros and cons of selling on Amazon? Ezra hosts this episode solo to share insight into why — after 9 years and $125 million in sales — he finally expanded his ecommerce brand onto Amazon, including why he always avoided selling on the platform and the factors that ended up changing his mind. Plus, you’ll learn why advertising is expected to be a little more difficult this year, and the other revenue channels you should focus on instead. YOUR ENGAGEMENT MATTERS!  Here’s how you can make a difference: Subscribe to The Smart Marketer Podcast Leave us a review on Apple Podcasts Repost this episode to your social media Share your favorite episodes with a friend Tag us in your next post and use the hashtag #WeOutHere Have questions? Send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit