The Smart Marketer Podcast

What's the best way to build your brand in 2022? Ezra Firestone and John Grimshaw team up to answer that question for you in this episode. If you thought for a minute that 'email is dead' (or too hard, or too costly), then please do listen as Ezra and John make their case: Email will be key through 2023. Ezra Firestone first popularized the idea of going in-depth with email automation, and John Grimshaw has overseen the sending of over 440 million emails! Listen as they share their keys to success and explain why you need to double down on Email right now. Head over to our site for expanded show notes, https://smartmarketer.com/blog/?cat=podcasts. YOUR ENGAGEMENT MATTERS! Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Interested in Train My Email Specialist? https://smartmarketer.com/train-my-email-specialist/ Read more about Ezra Firestone here, https://smartmarketer.com/about/ Connect with John here, https://www.linkedin.com/in/johnwgrimshaw/

Explore small conversion wins and the psychology behind testing for e-commerce success. Discover why optimizing desktop UX can significantly boost revenue. Hear about a successful buy-box modal test that raised AOV. Debate the pros and cons of layout strategies, including two-step vs. long-form pages. Uncover the secret of email-gated pre-sell articles and their impact on lead generation. Learn how evergreen discount ads can effectively attract cold audiences. Finally, analyze Black Friday results and the evolving dynamics of customer acquisition.

We know it's the holidays, and Digital Marketing life is busy as ever, but our hosts Molly Pittman and John Grimshaw, have carved out 20 minutes to do a little Ad Critique session to share with you (because who doesn't love and need that)? Listen to this episode to hear who's Ads impressed our seasoned hosts. Plus, to make it even more helpful to you, Molly and John share what you could do to take each Ad to the next level. YOUR ENGAGEMENT MATTERS! Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Smart Marketer Email Bootcamp, https://landing.smartmarketer.com/pages/sem-20 John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/ Molly Pittman, https://mollypittman.com/

How do you make email marketing work for you? Our host John Grimshaw has overseen the sending of 440 Million emails (so far)! In this episode, he downloads his expertise and explains how applying this knowledge will give you the competitive edge you're looking for. "With the number of marketing messages people get every single day, it's easy to get lost in the shuffle. But most people have a specific way they love to get information, whether they want to sit down and hear a story or have something fast and decisive to help them take action. By leveraging all of these different strategies, you can make sure that you're reaching people in the way they want to be connected with. Which in turn will keep them on your list, and keep them opening your emails." John Grimshaw PLUS, if you're ready to turn Email into a huge revenue channel for your brand, check out Smart Email Marketing here, https://smartmarketer.com/email. YOUR ENGAGEMENT MATTERS! Thank you to our listeners for all the 5-Star Reviews and meaningful messages you've sent this year - the Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Smart Marketer Email Bootcamp, https://landing.smartmarketer.com/pages/sem-20 John Grimshaw, https://www.linkedin.com/in/johnwgrimshaw/

Amid this insanely busy week of the year (Thanksgiving/Black Friday), we are taking a 'Not Business' moment to step back and share some exciting (and compelling) developments in the personal life of our host, Molly Pittman. Listen in to hear 1) How Molly's life-long dreams are unfolding and 2) How she and her partner are making room to make a difference. YOUR ENGAGEMENT MATTERS! Thank you to our listeners for all the 5-Star Reviews and meaningful messages you've sent this year - the Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Smart Marketer (Black Friday Sale) https://smartmarketer.com/black-friday/ Make a direct donation to Kentucky "Saving Them Together." By Venmo, @KSTT-rescue or PayPal, Rescue@KentuckySavingThemTogether.org

With one year and a whopping 80 episodes in the bag, Molly Pittman and John Grimshaw have lined up a special episode to celebrate. You will hear clips from five of the most-loved, most downloaded, most valuable episodes since we launched. Don't worry, we've made sure to give you powerful snippets that you can apply right now, or dive into further by going back to the original episode. Thank you to our listeners for all the 5-Star Reviews and meaningful messages you've sent this year - the Podcast has gone above and beyond what we expected and we have YOU to thank for that. YOUR ENGAGEMENT MATTERS! Which episode has been your favorite? Let us know in a 5-Star Review so that we can deliver more of the content you love. It really makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Smart Marketer: https://smartmarketer.com/ Episode 40: iOS 14.5: Why You Should Ignore the Shovel Salesmen & Use these 4 Tracking Methods, With John Grimshaw (https://smartmarketer.com/why-you-should-ignore-the-shovel-salesmen-use-these-4-tracking/O . Episode 62: The #1 Key To Success With Facebook Ads (In 2021), With Molly Pittman (https://smartmarketer.com/the-1-key-to-success-with-facebook-ads-in-2021/). Episode 2: What's Holding You Back as a Digital Entrepreneur? With Guest Gabby Bernstein, (https://smartmarketer.com/whats-holding-you-back-as-a-digital-entrepreneur-ft-gabby-bernstein/). Episode 14: 5 Lessons from Hitting $100MM in Revenue, With Ezra Firestone (https://smartmarketer.com/5-lessons-from-hitting-100mm-in-revenue/). Episode 42: The 7-Step Viral Video Ad Formula Behind $100K/Day in Ad Spend, With Molly Pittman and Ryan McKenzie (https://smartmarketer.com/the-7-step-viral-video-ad-formula-behind-100k-day-in-spend/).

In this episode, our host John Grimshaw unpacks what's underneath every struggling strategy and every burned-out marketer. There's a missing piece that will make all the difference, and that piece is your 'Offer.' So if you're overwhelmed or feeling stuck, tune in to hear exactly what you need to do next. Be sure to give us a Five-Star Review when you apply what you learn and it works! "Essentially, an offer is made up of five things: A product or service plus specificity, plus relevance, a transformation, and finally, a reason to act now. When you add all five of those things together, you go from having a product that's sitting on a sales page to An Offer." John Grimshaw. YOUR ENGAGEMENT MATTERS! You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Expanded Show Notes, https://smartmarketer.com/blog/ Smart Marketer, Start Here: https://smartmarketer.com/

This episode is your (Complimentary) window into a Team Traffic call with Molly Pittman and special guest Mari Connor. Mari (of Marigold Marketing Group) turns rickety FB Ad Campaigns (That Bleed Money) Into Scalable Campaigns That Make Money! Sounds good, right? Tune in for expert advice and solid strategies that will help you battle your way through Q4 in 2021! YOUR ENGAGEMENT MATTERS! You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Expanded Show notes, https://smartmarketer.com/blog/ Smart Marketer, Start Here: https://smartmarketer.com/ Team Traffic, https://teamtraffic.com/ Marigold Marketing, https://www.marigoldmarketinggroup.com/ Mari Connor, https://www.linkedin.com/in/mariconnor/

In this episode, Molly Pittman answers a question that came in from one of our listeners: What does she 'consume' in her personal life to keep her inspired and rejuvenated? Molly shares her most favorite media channels (that have nothing to do with Digital Marketing)! But they each have 'a special magic' that has helped them grow organically. YOUR ENGAGEMENT MATTERS! You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Smart Marketer, Start Here: https://smartmarketer.com/ Jonna Jinton, https://www.youtube.com/jonnajinton TheCottageFairy, https://www.youtube.com/channel/UCKx5lHJ6Fr5mbT4TYVLh6ng The Elliot Homestead, https://www.youtube.com/c/Theelliotthomestead Exploring Alternatives, https://www.youtube.com/c/ExploringAlternatives National Geographic, https://www.youtube.com/c/NatGeo Bailey Sarian, https://www.youtube.com/c/BaileySarian This Chapter, https://www.youtube.com/c/ThatChapter

Molly is BACK, and you'll hear why she's been a little quiet lately… in short, she's been ROCKING IT in real life! Listen in to get up to speed: We like to think of this as a 'Stay In The Loop' episode for our beloved Listeners! You will hear about her interview with Seth Godin, some exciting new Partnerships, Goose-Bump creating ventures, and more. Plus, Molly is beautifully transparent about the hard stuff that she and John Grimshaw have also been navigating. YOUR ENGAGEMENT MATTERS! You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Seth Godin, "The OG", https://www.sethgodin.com/. Smart Marketer, Start Here: https://smartmarketer.com/ Ad World Conference, https://adworldconference.com/ This Is Kajabi, https://kajabi.com/.