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The Smart Marketer Podcast

Latest episodes

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Aug 30, 2021 • 41min

Ep.66: Started From The Bottom Now We Here (Ezra Firestone on Selling Boom).

In today’s episode, Ezra Firestone shares Big news on the (partial) sale of his multi-million dollar business, Boom By Cindy Joseph. Ezra talks with Molly Pittman and John Grimshaw about what has been going on behind the scenes, how he prepared the company for this deal, and what it all means moving forward. He’s candid about his thinking along the way, and you will benefit from his ‘lifestyle-over-money’ perspective and high-level insight. Listen if you are unclear about the future of your brand or if you’re curious about buying and selling businesses as a Wealth Creation Strategy. There is so much ‘gold’ in this optimistic episode. Enjoy! YOUR ENGAGEMENT MATTERS!  You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.  Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Ezra Firestone, https://www.linkedin.com/in/ezrafirestone/. Smart Marketer: https://smartmarketer.com/get-started/ Molly Pittman https://mollypittman.com/ John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/
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Aug 26, 2021 • 26min

Ep.65: Six (Not Business) Tools That Might Just Change Your Life.

If you want to feel better, think better, sleep better, connect with your roots, and stress less(!) tune in today for some slightly unexpected tools that Molly Pittman and John Grimshaw rely on in their personal lives. In this not-business episode, our hosts each share their Top Three favorite tools, hoping that they might help you too! P.S None of these tools are sponsored! #NOTanAD YOUR ENGAGEMENT MATTERS!  You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.  Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Some Of The Tools Mentioned! https://www.pureencapsulations.com/ https://www.rainrainapp.com/ https://remarkable.com/ Other Links: Smart Marketer: https://smartmarketer.com/get-started/ Molly Pittman https://mollypittman.com/ John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/
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Aug 23, 2021 • 26min

Episode 64: Our Launch Report Card & The Second Scoop Strategy.

If you like data, testing, analysis, and AWESOME marketing results, you’re in for a treat. In this episode, our host (and CMO of Smart Marketer), John Grimshaw, dives into the numbers, because after all, aren’t numbers the way that we evaluate what marketing strategies are working and which ones we need to take off the table? So if you’re overwhelmed with different approaches, trial and error is taking its toll, or you want some expert input, this episode will give you concrete guidance and a few great takeaways for your next launch or opt-in. John draws from a training he recently gave in Team Traffic, a community for advanced media buyers.  “What I really love about this is we’ve been seeing really good, consistent results from Facebook even after all the iOS stuff.” John Grimshaw. Let’s dive in! YOUR ENGAGEMENT MATTERS!  You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links  Team Traffic https://landing.smartmarketer.com/pages/team-traffic Smart Marketer: https://smartmarketer.com/get-started/
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Aug 19, 2021 • 28min

Episode 63: How To Override Your Stress Levels (And Improve Your Health and Happiness).

As digital marketers, online entrepreneurs (and let’s face it, humans) who take daily risks and have a lot going on, Stress is something that we all deal with. In this episode, Molly and John get practical and dive into their strategies for handling Stress. If you want to feel better and ultimately be more successful, listen for the quick tips that Molly and John each rely on to shake the stress from their bodies and minds. YOUR ENGAGEMENT MATTERS!  You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links  Getting Things Done book, https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity Smart Marketer: https://smartmarketer.com/get-started/ Molly Pittman https://mollypittman.com/ John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/ 
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Aug 16, 2021 • 35min

Episode 62: The #1 Key To Success With Facebook Ads (In 2021)

It's no secret that this year's iOS updates have caused a huge ripple in the marketing and business space. What used to work isn't working anymore, and the industry is trying to keep up!  But in today's "We Out Here" episode, we've got some good news: Facebook Interest Targeting is still working and is more powerful than ever! So listen if you want to get up to speed, skip some trial and error, and get back on track! Molly and John are letting you in on a recording from last week's "Your Next Move" group coaching program. It's a deep dive, tactical episode that also happens to be Molly's favorite part of Digital Marketing! YOUR ENGAGEMENT MATTERS!  You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit -- Links  Your Next Move Group https://www.yournextmovegroup.com/ Smart Marketer: https://smartmarketer.com/get-started/ Molly Pittman https://mollypittman.com/ John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/
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Aug 12, 2021 • 16min

Episode 61: Why Is Digital Marketing So **** Hard (Part 2)

So you want to get out of Digital Marketing? Are you over it? Conflicted? As you heard in Episode 59 (check that out first if you haven’t yet), our host Molly also felt this way, and John can also relate. But *Don’t* make any sudden moves UNTIL you’ve listened to both parts of this conversation. In this #NotBusiness episode, you will hear about the flip side, the good stuff, and ultimately why Molly and John ultimately stay in the game:  What makes Digital Marketing so **** Awesome! YOUR ENGAGEMENT MATTERS!  You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links Smart Marketer: https://smartmarketer.com/get-started/ Molly Pittman https://mollypittman.com/ John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/
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Aug 9, 2021 • 27min

Episode 60: Everything You Need To Know About Instagram DM Automation (A Taste Of Team Traffic).

This episode is really timely! Instagram's new DM automation feature is the talk of the town in the bot and messenger space. What is it, and How does it work? Should I get on board? How do I dive in? We think these are great questions and we're here to help! So we've brought in the experts, and we are giving you a taste of our Team Traffic program! Listen as Natasha Takahashi, Co-Founder & CMO of School of Bots talks with Danielle Pierre, Marketing Manager @ Smart Marketer, about how this new feature can help you! YOUR ENGAGEMENT MATTERS!  You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…  Serve the World Unselfishly and Profit - - - Smart Marketer, https://smartmarketer.com/get-started/ Team Traffic, https://landing.smartmarketer.com/pages/team-traffic ManyChat, https://manychat.com/ School of Bots, https://schoolofbots.co/roi-with-chatbots Natasha Takahashi https://www.linkedin.com/in/natashatakahashi/
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Aug 5, 2021 • 23min

Episode 59: Why Is Digital Marketing So **** Hard? (Part 1).

So you want to get out of Digital Marketing? You're over it. You're conflicted.  Let's talk about this.  Surprisingly, Molly also felt this way, and John can relate too. Even when you're hugely successful, 'the struggle is real'. In this #NotBusiness episode (and in Episode 61, too), you will hear about the challenges, the remedies, and why Molly and John ultimately stay in the game. YOUR ENGAGEMENT MATTERS!  You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Smart Marketer: https://smartmarketer.com/get-started/ Molly Pittman https://mollypittman.com/ John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/
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Aug 2, 2021 • 34min

Episode 58: Half Way Through 2021 (Part 2): It's Been Interesting.

This has been an unusual year for a lot of brands and a tough year for many. So today, Molly and John invite you behind the scenes to look at the last six months at Smart Marketer. Hopefully, you can glean something from their experience and maybe feel a little less alone in your journey! Whether you're having a knock-out year or not, it's always a good idea to stop and reflect before you move forward. This is Part 2! In Episode 56 (Part 1), Ezra Firestone talked with Molly and John about the challenges and successes across his E-Commerce and Saas brands. Be sure to go back and take a listen. YOUR ENGAGEMENT MATTERS!  You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Smart Marketer https://smartmarketer.com/get-started/
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Jul 29, 2021 • 15min

Episode 57: What To Do When You Really Piss Someone Off


How do you handle it when someone comes out of the left field and throws insults and accusations your way? Has this happened to you in business? This JUST happened to our Host Ezra Firestone, Founder of Boom by Cindy Joseph and Smart Marketer. In this episode, Ezra takes us behind the curtain and talks through what happened, the whole interaction, and how he’s choosing to process it.  Listen if you want to learn how to process uncomfortable conflicts better (whether they come up in business or your personal life). To get more show notes for this episode, go to: https://smartmarketer.com/ep57. YOUR ENGAGEMENT MATTERS!  You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or Subscribe wherever you listen to podcasts. We’d also love it if you repost this episode to your social media, sharer your favorite episodes with friends, and be sure to tag us in your next post, #WeOurHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit —- 

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