The Smart Marketer Podcast

Molly is BACK, and you’ll hear why she’s been a little quiet lately… in short, she’s been ROCKING IT in real life! Listen in to get up to speed: We like to think of this as a ‘Stay In The Loop’ episode for our beloved Listeners! You will hear about her interview with Seth Godin, some exciting new Partnerships, Goose-Bump creating ventures, and more. Plus, Molly is beautifully transparent about the hard stuff that she and John Grimshaw have also been navigating. YOUR ENGAGEMENT MATTERS!  You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links: Seth Godin, “The OG”, https://www.sethgodin.com/. Smart Marketer, Start Here: https://smartmarketer.com/ Ad World Conference, https://adworldconference.com/ This Is Kajabi, https://kajabi.com/.

Just when you thought you were (almost) on top of the iOS14 update, our friends at Apple have thrown us an iOS15 curveball, and this time it will impact Email Marketing. But, as always, it’s NOT panic time!  Listen to find out what the update means for your business. Plus, our host John Grimshaw shares THE preparedness checklist that will ensure you weather the storm ‘without any big, weird problems.’ When they flip the switch, and the new Mail Privacy Protections ramp up, you will be ready. YOUR ENGAGEMENT MATTERS!  You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407), or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links: Smart Email Marketing (Course): https://landing.smartmarketer.com/pages/sem-20. Smart Marketer, https://smartmarketer.com/get-started/

If you’re looking to diversify your content with Google & YouTube - or just have more success on these platforms, this two-part series is the best place to start.  John Grimshaw talks with Brad Curry, the award-winning OMG Commerce CEO, a Smart Marketer Faculty member, and one of YouTube’s Top Spenders! You’ve probably seen Ads for many of his clients, True Earth, Native, True Beard, and many more.  Today Brett shares his insights on Smart Shopping, bid adjustments, and the current behavioral data. Plus, Brett provides a few quick campaign ideas if you’re looking to increase your Q4/Holiday impact. “Even right now with all the craziness going on…I still believe this is one of the best times to diversify and get started on YouTube and Google ads”. Brett Curry. YOUR ENGAGEMENT MATTERS!  You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links: Smart Marketer, https://smartmarketer.com/get-started/ OMG Commerce, (https://www.omgcommerce.com/).

Are you looking to diversify your content with Google & YouTube? Are you excited, interested, curious, and a little nervous about dipping your Digital Marketing toes into anything other than Facebook? Maybe you're already swimming in those waters, but you want to see better results? Well, do we have an episode for you! Our special guest Brad Curry is CEO of the award-winning OMG Commerce, and one of YouTubes biggest spenders! You've probably seen Ads from many of his clients, including True Earth, Native, True Beard, and more. Listen today to learn how to position yourself for success in Q4 and beyond! Brett shares some tips, strategies, and tactics to help you level up on YouTube and Google too. *Be sure to hit SUBSCRIBE or FOLLOW on ApplePodcasts so that you don't miss Part 2. "Even right now with all the craziness going on…I still believe this is one of the best times to diversify and get started on YouTube and Google ads. YOUR ENGAGEMENT MATTERS!  You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links: Smart Marketer, https://smartmarketer.com/get-started/ OMG Commerce, (https://www.omgcommerce.com/).

Takeaways From The State Of Paid Advertising Industry Report (Part 3)   As digital marketers and entrepreneurs, we’ve been on a wild ride with the Pandemic and the iOs14 Update. You could say it’s been a one-two punch on our industry! But the Smart Marketer team just completed a massive Industry Report, pulling data from 30 different businesses with a combined total of $57 million in Ad spend on Facebook. (Be sure to check out Episodes 70 and 71 that dive into the data!)  In this episode, Molly Pittman and John Grimshaw hone in on what you can learn from the top-performing brands. There are most definitely common threads and winning strategies. So, listen if you want to find out what YOU can do to counteract the loss of data on the Facebook Ads platform!   “The best media buyers are full-stack marketers.” Molly Pittman. PLUS!  John shares about the upcoming Mentorship, ‘TMTP,’ which you can join here:  Train My Traffic Person, https://landing.smartmarketer.com/pages/tmtp-mentorship/ YOUR ENGAGEMENT MATTERS!  You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links:  Smart Marketer, https://smartmarketer.com/get-started/

If you’re in marketing, business, an entrepreneur - you will know too well that the iOs14 update and the global pandemic have had repercussions on our industry! But Smart Marketer’s Molly Pittman and John Grimshaw are here to help! Their team has just completed a massive Industry Report, pulling data from 30 different businesses with a combined total of $57 million in Ad spend on Facebook. Listen today if you want to hear what the data shows, get the big takeaways, and see where you stack up (based on business types most similar to yours).    In this episode (Part 2), you will get a close look at two of the four most important metrics for paid traffic success: Cost Per Click and (the big one) Return On Ad Spend.    “It is not the end of the world as we know it. No, it’s just a little bit more complicated, and that’s why the best marketers will continue to get better. Those of us that are willing to invest in this that are willing to figure out workarounds - we will continue to win.” Molly Pittman.

Molly Pittman and John Grimshaw just completed a massive Industry Report, pulling data from 30+ different businesses with a combined total of $57 million in Ad spend on Facebook. Listen today if you want to hear what the data shows, get the big takeaways, and see where you stack up (based on business types most similar to yours). In this episode (Part 1), Molly and John dive into two of the four most important metrics for paid traffic success: Cost Per Thousand Impressions (CPM) and Click-Through Rates. Be sure to hit Follow/Subscribe so you can get the other two metrics in Part 2.  “COVID changed the world. iOS changed the platform, right? Both variables have changed. We expected that consumer behavior, therefore, has changed too, but it actually hasn’t. It’s really consistent”. Molly Pittman. PLUS!  Molly shares about the upcoming Mentorship, ‘TMTP,’ which you can join here:  Train My Traffic Person, https://landing.smartmarketer.com/pages/tmtp-mentorship/ YOUR ENGAGEMENT MATTERS!  You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links: Smart Marketer, https://smartmarketer.com/get-started/ Molly Pittman: https://mollypittman.com/ John Grimshaw: https://www.linkedin.com/in/johnwgrimshaw/

Wait, Did He Just Say TV?  Are you looking for new lines of visibility for your brand? Can you think big and ‘out of the box? Whether you can or you can’t, Ezra’s downloading his latest thoughts, ideas, and strategies in today’s episode. Ezra talks on a call with his top-level mastermind for E-Commerce Entrepreneurs, Blue Ribbon, and you get to listen in! He shares a high-level strategic business update so that you can hear what they’re doing and the thought process behind it. Hopefully, you will be inspired to think a certain way and do something strategically that will move the needle in your business. You’ll hear his Facebook predictions for the next six months, how he’s testing out TV Ads for the first time, the SMS strategy that’s reaping rewards, and much more. Enjoy! PLUS!  Molly shares about the upcoming Mentorship, ‘TMTP,’ which you can join here:  Train My Traffic Person, https://landing.smartmarketer.com/pages/tmtp-mentorship/ YOUR ENGAGEMENT MATTERS!  You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links: Blue Ribbon, https://smartmarketer.com/mastermind/ Smart Marketer, https://smartmarketer.com/get-started/

Are you as productive as you could be? How about fulfilled? It’s a million-dollar question and one that needs to be chewed on a little. But to help, we’re sharing an episode with Molly Pittman and John Grimshaw, who have both discovered some keys to success when it comes to living intentionally. Tune in for this fun ‘Not Business’ episode, and you will get some tips and insights that might get you closer to the life you want to live. Hopefully, this show will validate what you’re already doing or give you some ideas of how you could operate to feel more fulfilled and be more productive. YOUR ENGAGEMENT MATTERS!  You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links: Molly Pittman https://mollypittman.com/ John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/ Smart Marketer: https://smartmarketer.com/get-started/ Join the next Train My Traffic Person https://landing.smartmarketer.com/pages/tmtp-mentorship/

Is iOs14 tanking your paid Ads?  Unless you’re a data-lover like our host John Grimshaw, even the word ‘Audit’ can elicit a sense of dread, right? But actually, it’s not bad at all. Auditing your business is the best way to get a feel for what is going on today and figure out what you need to do tomorrow. A great Audit process will produce exciting results for your paid media strategy and help you determine how to move forward with a winning game plan. In this episode, John Grimshaw, helps you ‘isolate the signal from the noise’ with a free Auditing tool that he and Molly use at Smart Marketer (and a breakdown of how to use it). If you want to go ahead and take action right now, visit www.SmartMarketer.com/workshop. YOUR ENGAGEMENT MATTERS!  You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to… Serve the World Unselfishly and Profit Links: Smart Marketer: https://smartmarketer.com/get-started/ John Grimshaw https://www.linkedin.com/in/johnwgrimshaw/ Molly Pittman https://mollypittman.com/