The GTMnow Podcast
GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes
Mentioned books
Jun 19, 2018 • 43min
12. Navigating a Career from a Unicorn to a Public Company W/ Jaimie Buss
Talking about startup careers and transitions is this week's guest on the Sales Hacker podcast—Jaimie Buss, VP of Sales, North America for Zendesk. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Jun 12, 2018 • 43min
11. Using Science and Empathy to Improve Your Sales Conversations w/ David Priemer
On this episode with David Priemer, Founder of Cerebral Selling, we discuss the right tools and tactics to help reps effectively manage their sales conversations. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Jun 5, 2018 • 51min
10. Using Data Driven Decision Making to Align Sales and Marketing w/ Cassie Young
You hear "data-driven decision-making" being thrown around a lot. Here's how real businesses go about it. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
May 29, 2018 • 48min
9. How to Sell Enterprise Software Solutions w/ Todd Caponi
On this episode of the Sales Hacker podcast, we talk with Todd Caponi, CRO of PowerReviews about how to sell enterprise software solutions with increased transparency in the sales process.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
May 23, 2018 • 47min
8. Build Your Sales Pipeline with the Best Sales Cadences w/ Derek Grant
On this episode of the Sales Hacker Podcast, we talk with Derek Grant, VP of Sales from SalesLoft about building a successful pipeline with the best sales outreach strategies. Tune in now!The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
May 15, 2018 • 49min
7. How to Align Marketing and Sales With Demand Gen w/ Andrea Kayal
On this episode of the Sales Hacker podcast, we talk with Andrea Kayal, Chief Marketing Officer at Upserve and most recently Chief Marketing Officer at Signpost.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
May 8, 2018 • 43min
6. The Secret to Incredible Sales Management and Coaching Culture w/ Marc Jacobs
On this episode of the Sales Hacker podcast, we talk with Marc Jacobs, SVP of Sales and Customer Success at CB Insights about the secret to incredible sales management and building a coaching culture.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
May 1, 2018 • 42min
5. Moving Your Product (And Your Sales Team) Upmarket w/ Rick Smolen
On this episode of the Sales Hacker podcast, we talk with Rick Smolen, VP of Sales at Greenhouse about moving your product upmarket and how to sell your software to a big company. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Apr 24, 2018 • 45min
4. How to 10x Your Business Using Customer Success w/ Emmanuelle Skala
On this episode of the Sales Hacker podcast, we talk with Emmanuelle Skala, VP of Customer Success at Toast. What You’ll Learn: How to organize and structure a Customer Success team with a specific focus on Customer Experience The transformative moments in customer experience that driver customer delight How to use NPS to improve revenue growth and reduce churn The benefits of focusing on the post-sale moment The importance of investing in Customer Success early in a company’s growth The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Apr 17, 2018 • 39min
3: Why Your CFO Shouldn’t Own the Revenue Model w/ Jess Hunt
On this episode of the Sales Hacker podcast, we talk with Jessica Hunt, Executive Vice President, GM of North America, & Head of Global Marketing, Sales & Strategy for Axiom.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
