The GTMnow Podcast
GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes
Mentioned books
9 snips
Dec 11, 2018 • 47min
37: The Fundamentals of Challenger Selling with Challenger Author, Brent Adamson
Brent Adamson, a distinguished vice president at Gartner and co-author of influential sales books, shares his expertise on Challenger Selling. He delves into the importance of adapting sales strategies to complex purchasing behaviors and understanding customer mental models. Brent highlights the critical role of 'mobilizers' in driving consensus within organizations, emphasizing that effective selling requires engaging multiple stakeholders. He also offers insights on fostering change through meaningful conversations and establishing credibility in today's dynamic sales landscape.
Dec 7, 2018 • 7min
Friday Fundamentals EP 2: SDR Promotion Paths
Most SDR programs are built on how many pipelines you can generate. We polled The Revenue Collective to discuss the timetable when transitioning from an Entry Level Sales Representative to Junior Account Executive. Should it take 12-18 months before a promotion to a Junior Account Executive position? Should we be focusing on milestones? If you’re promoted too soon, does this affect your ability to succeed? We discuss all things SDR on this week’s episode of Friday Fundamentals.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Dec 3, 2018 • 44min
36: How to Market to Developers w/ Meghan Gill, VP Sales Operations, MongoDB
This week on the Sales Hacker podcast, we interview Meghan Gill, VP of Sales Operations at MongoDB. Meghan has been at Mongo almost 9 years and was the first non-technical hire at the company, helping them scale past an IPO in 2017 and transitioning from an early career in Marketing into Sales Operations. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Nov 30, 2018 • 11min
Friday Fundamentals EP 1: The Will to Sell
We are launching a brand new series: Friday Fundamentals! For the next few Fridays, we're sharing tips, case studies and real life stories from the field. What makes a great salesperson? Today, we're sharing how desire, commitment, outlook and responsibility play a key role in success and drive reasonable sales goals. Are you committed? Your goals are well within reach. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Nov 27, 2018 • 51min
35: How Goal Setting Can Change Your Career with Dannie Herzberg, Sales Director, Slack
This week on the Sales Hacker podcast, we interview Dannie Herzberg, Head of Mid-Market Sales at Slack. Dannie is one of the top sales leaders in the country having spent time helping Hubspot IPO over 5+ years and then moving on to Slack where she leads all SMB, Mid-Market, and Sales Development efforts for the US and Canada. Check it out! The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Nov 20, 2018 • 49min
34: The Benefit of a Finance Background to Help Company Growth w/ Rob Lopez, SVP of Sales, Justworks
This week on the Sales Hacker podcast, we interview Rob Lopez, SVP of Sales at Justworks, one of the fastest growing businesses focused on HR including payroll, benefits and the like. While Rob has a background in finance, he really jumped into the startup world first at Groupon, where he was the GM for their Latin American division. After moving to New York, he became the first sales hire for Justworks. He has helped the company grow to well over $50M in ARR and he walks us through that journey on the show. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Nov 13, 2018 • 47min
33: How to Grow and Scale a Company in the Digital Age w/ Ilir Sela
This week on the Sales Hacker podcast, we interview Ilir Sela, the Founder and CEO of Slice, one of the fastest growing companies focused on the small business space in the US. Slice helps pizzerias compete with Big Pizza by transforming the way they manage their business. Scaling a company this day in age is all about navigating the digital age. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Nov 6, 2018 • 50min
32. Why Curiosity and Passion are Superpowers for Sales Leaders w/ Scott Schnaars
This week on the Sales Hacker podcast, we speak to sales veteran, executive, and leader, Scott Schnaars. Scott has a long background in sales and has experienced the highs and lows of a long career selling different products. Scott has a great attitude on success and is one of the top leaders in SaaS, now overseeing global sales at Dynamic Signal.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Oct 30, 2018 • 60min
31. Annie Duke, Author of "Thinking in Bets" and Celebrity Poker Player
This week on the Sales Hacker podcast, we are delighted to speak with world-famous author and teacher, Annie Duke. Annie is a former World Series of Poker winner and has written an incredible book detailing how thinking in bets can improve outcomes. In this episode, we take those concepts and apply them to sales.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Oct 23, 2018 • 51min
30. The Secrets to Hyper-Scaling Sales past $50 Million ARR w/ Matt Millen
This week on the Sales Hacker podcast, we chat with Matt Millen, SVP of Revenue at Outreach.io. Matt is a longtime sales executive having worked at large companies, like T-Mobile, and even sold at Tony Robbins. Matt walks us through his playbook for building high-performing sales teams and how to build the right kind of culture and sales mentality.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
