

The GTMnow Podcast
GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes
Mentioned books

May 22, 2020 • 5min
Friday Fundamentals: 77. With Tom Williams on Developing Mutual Action Plans
On this episode of Friday Fundamentals, we chat with Tom Williams on what the biggest mistakes are when people are developing mutual action plans. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

May 19, 2020 • 40min
110. Survivors Make Plans: Get Your Mutual Action Plan Into Gear w/ Tom Williams
This week on the Sales Hacker podcast, we speak with Tom Williams, Cofounder and CEO at DealPoint DealPoint is the first sales platform for customer-centric sales teams. The mutual action plan is a shared agreement between the buyer and the seller on the set of milestones that need to happen in order to achieve success for the buyer. But the ultimate milestone isn’t the contract. It’s the buyer’s ROI.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

May 15, 2020 • 6min
Friday Fundamentals: 76. With Patrik Svanstrom on Building and Adapting go to Market Sales Motion
On this episode of Friday Fundamentals, we chat with Patrik Svanstrom on what the keys are to decide, build, and adapt the go to market sales motion.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

May 12, 2020 • 33min
109. Why You Should Forget Checkboxes and Ask Better Questions Instead w/ Patrik Svanström
This week on the Sales Hacker podcast, we speak with Patrik Svanström, vice president of EMEA sales for Datadog. Datadog is one of the hottest SaaS IPOs in recent memory. They are actually helping companies accelerate their cloud migration right now, which is happening across the economy, across the landscape as companies accelerate their transition using this COVID crisis as a means of accelerating their IT roadmap. Datadog is right at the center of it. So a really good conversation. Patrik has been a long time veteran of helping US companies enter EMEA, and he brings a ton of expertise and credibility to the conversation.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

May 8, 2020 • 7min
Friday Fundamentals: 75. With Devante Lewis Jackson on the 4 Principles of Great Sales Management
On this episode of Friday Fundamentals, we chat with Devante Lewis Jackson on the 4 Principles of Great Sales Management.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

May 5, 2020 • 39min
108. An Honest Conversation Around Race in America w/ Devante Lewis-Jackson
This week on the Sales Hacker podcast, we speak with Devante Lewis-Jackson, one of the top rising sales leaders helping companies grow in New York City and most recently a sales manager at The Muse. The Muse helps people navigate their entire career journey and companies recruit top talent from a diverse pool of qualified candidates. Devante is the founder of Revenue Collective of Color, which is a sub community that's been created within Revenue Collective for people of color. We talk about his experience around race in America and about what it's like in situations wherein others can imagine but don't know and therefore struggle to empThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

May 1, 2020 • 5min
Friday Fundamentals: 74. With Lori Richardson on if the Pandemic is the Right Time to Sell?
On this episode of Friday Fundamentals, we chat with Lori Richardson on is the pandemic the right time to sell?The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Apr 28, 2020 • 36min
107. Origin stories and the core principles of sales leadership w/ Lori Richardson
This week on the Sales Hacker podcast, we speak with Lori Richardson, founder of Score More Sales. Lori is passionate about pursuing, advocating, and furthering the cause of female sales leadership and helping women advance through their careers. To that end, Lori also founded Women Sales Pros, the first community online dedicated to helping smart, savvy women get into B2B sales positions and sales leadership and to help companies find and develop great women sellers. We talk about what makes a great sales person.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Apr 24, 2020 • 6min
Friday Fundamentals: 73. With Jim Sharpe on the Key Lessons for Gaining Strategic Clarity
On this episode of Friday Fundamentals, we chat with Jim Sharpe on the Key Lessons for Gaining Strategic ClarityThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Apr 21, 2020 • 42min
106. Want to Be CEO? Here's What You Need to Know w/ Jim Sharpe
This week on the Sales Hacker podcast, we speak with Jim Sharpe, CEO of Aventri. Aventri provides event management technology that helps companies grow their meetings and events. Prior to assuming the role of CEO, Jim served as managing director and general manager of Gerson Lehrman Group's largest and most profitable business unit, their financial services unit where he grew revenues to more than $200 million. We talk about what it's like to step into the role of CEO for the first time at a large company.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.