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"Collaborations are not optional. They’re the fastest way to grow a newsletter.” — Aakash Gupta, Product Growth

Chenell & Dylan sit down with Aakash Gupta of the Product Growth newsletter in this episode.

When Chenell researched & wrote her GIR Deep Dive on Aakash last year, he had just hit 100k subscribers. He's now grown to over 150k subscribers, publishes multiple times per week—and started a new podcast this past August. Aakash shares how he's grown his newsletter, where he focuses his energy, and how he manages the massive amount of content he's publishing.

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KEY TAKEAWAYS

Aakash’s intentional strategy for creating a durable business that he loves—why he’s in it for the long haul
The surprising role of collaborations in newsletter growth (and what Twitch creators taught him about success)
How Aakash is "optimizing for the internal share" and why he's doubling down on the strategy
Growth experiments: How sending more content affects paid subscriber growth
Launching a podcast while managing a newsletter: The trade-offs, lessons, and unexpected benefits.
Mastering SEO basics: How Aakash ensures his content stays discoverable (and what role backlinks play).
The paid newsletter promise: Why Aakash guarantees 10x ROI—or your money back.
What Aakash has planned for growth and product in 2025.

LINKS MENTIONED

Aakash's Product Growth newsletter
Aakash's website
Aakash's Book (Amazon.com)
Aakash Gupta GIR Deep Dive: Article || Video
Growth In Reverse PRO Community
Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive

FOLLOW ON SOCIAL

Chenell: Twitter | LinkedIn | Bluesky
Dylan: LinkedIn | Bluesky

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Thanks to Tim Forkin for editing these episodes.

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