The GTMnow Podcast
GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes
Mentioned books
Sep 4, 2020 • 4min
Friday Fundamentals: 92. Mykal White on the 3 Keys to Client and Prospect Success
On this episode of Friday Fundamentals, we chat with Mykal White on the 3 Keys to Client and Prospect SuccessThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Sep 1, 2020 • 37min
125. Driving Outcomes Through Your Authentic Self and Human Language w/ Mykal White
Today on the show we've got Mykal White, founder, owner, and CEO of a consulting business called NUNDA. We talk about using real human English language and being your whole authentic self in the context of a sales cycle and how that can really drive outcomes for you as it has for Mykal.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Aug 28, 2020 • 5min
Friday Fundamentals: 91. Alyssa Merwin on 3 Things to Remember in Every Sales Conversation
On this episode of Friday Fundamentals, we chat with Alyssa Merwin on 3 Things to Remember in Every Sales ConversationThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Aug 25, 2020 • 40min
124. Managing People Through a Crisis w/ Alyssa Merwin
This week on the Sales Hacker Podcast, we've got Alyssa Merwin, Vice President of Sales Solutions for LinkedIn, North America. She runs Sales Navigator and is perhaps one of the most important people selling sales engagement and sales software in the world. She's also an incredible leader, an incredible manager, and an inspiring person. We're going to learn a lot from her about managing people through a crisis because that's what the pandemic is. It's a crisis. It's a perpetual crisis that seems to drag on forever. But it is a crisis, and you have to change to cope with it.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Aug 21, 2020 • 6min
Friday Fundamentals: 90. Brandon Meyers on Leading with Empathy
On this episode of Friday Fundamentals, we chat with Brandon Meyers on Leading with EmpathyThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Aug 18, 2020 • 45min
123. The Journey From a Programmatic Transactional Revenue Model to a Subscription Model w/ Brandon Meyers
This week on the Sales Hacker podcast, we've got a fantastic episode for you. We've got an interview with Brandon Meyers, the chief revenue officer of ADARA. Brandon worked his way up from the very bottom to the very top. He even managed to help pivot the company from a programmatic transactional revenue model to a subscription model over the course of, not just the last three months during COVID, but over the course of the last few years. It has been an incredible journey for him. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Aug 14, 2020 • 4min
Friday Fundamentals: 89. Wes Ulysse on the 3 Core Attributes of Great Sellers
On this episode of Friday Fundamentals, we chat with Wes Ulysse on the 3 Core Attributes of Great SellersThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Aug 11, 2020 • 32min
122. Tips for Building a Diverse Team w/ Wes Ulysse
This week on the Sales Hacker podcast, we speak with Wes Ulysse, Head of Sales, North America at Red Points, a SaaS company that's leveraging AI and machine learning to protect brands' online intellectual property. Wes started his professional career as an accountant for the New York City Ballet. After four years, he didn't like being stuck behind a desk, so he moved into SaaS. Wes started his career at Sisense, becoming head of enterprise business development and ultimately director of inside sales for North America. As of January 2019, he moved on to leading the US sales team at Red Points.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Aug 7, 2020 • 6min
Friday Fundamentals: 88. Matt Rizzetta on Sales Success
On this episode of Friday Fundamentals, we chat with Matt Rizzetta on Sales SuccessThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Aug 4, 2020 • 42min
121. Lessons From Survival Mode: How to Bootstrap Your Business w/ Matt Rizzetta
This week on the Sales Hacker podcast, we speak with Matt Rizzetta, founder of North 6th Agency, which is a communications and PR firm based in New York City. Matt launched his business from his proverbial garage while his wife was pregnant with their first child. Years later, he's got a thriving business that is not venture capital backed. He's one of the small and medium-sized business owners of the world trying to build a huge business.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
