

The GTMnow Podcast
GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes
Mentioned books

Oct 9, 2020 • 6min
Friday Fundamentals: 97. Eddie Baez on Growing Revenue and Accelerating Growth on Sales Teams
On this episode of Friday Fundamentals, we chat with Eddie Baez on growing revenue and accelerating growth on sales teamsThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Oct 6, 2020 • 37min
130. Turning Junior-level Talent into Top Sales Professionals w/ Eddie Baez
Today on the show, we've got Eddie Baez, the co-founder of Career Pipe, a recruiting agency and SDR training program for underrepresented groups and minorities primarily in New York City. Eddie is bringing B2B sales to a group of people that may not be as aware of it. He finds people that aren't aware of what is possible in a sales career, puts them through a six-week training program, and places them in companies looking to hire. Eddie sells market research as a senior business development consultant at IBISWorld.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Oct 2, 2020 • 8min
Friday Fundamentals: 96. Vishal Sunak on Early Stage Companies Closing Deals
On this episode of Friday Fundamentals, we chat with Vishal Sunak on Early Stage Companies Closing DealsThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Sep 29, 2020 • 31min
129. Building a Company from Scratch w/ Vishal Sunak
Today on the show, we've got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. With LinkSquares, you know what terms you've signed and what agreements your company has made. They sell that product to general councils, operations teams, and deal desks. Vishal and I talk about what it's like to start a company from nothing and how his experience at Backupify and InsightSquared helped inform the process.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Sep 25, 2020 • 7min
Friday Fundamentals: 95. Tom Martin on the Job Market Approach
On this episode of Friday Fundamentals, we chat with Tom Martin on the Job Market ApproachThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Sep 22, 2020 • 43min
128. Unshackle Your Career with a Mentor w/ Tom Martin
Today on the show we've got Tom Martin, an incredible leader who started at the bottom in research and development at Hewlett Packard. Today, in addition to having worked at Nuance Communications, Tom is leading a $250 million business as the chief revenue officer at iCIMS. He and I talk about how you can get better at your career.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Sep 18, 2020 • 7min
Friday Fundamentals: 94. Brian Litvack on How Organizations can use Values to Help Them Grow
On this episode of Friday Fundamentals, we chat with Brian Litvack on how organizations can use values to help them growThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Sep 15, 2020 • 42min
127. Lessons Learned in 10 Years of Democratizing Youth Sports w/ Brian Litvack
Today on the show, we've got Brian Litvack, the first person that ever hired me as a sales consultant and my fast friend. He's the Co-founder and CEO of a company called LeagueApps, which is democratizing the world of youth sports. LeagueApps is the operating system for youth sports leagues and helps people to compete in a healthy and wholesome way. It's been a difficult thing to do during COVID.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Sep 11, 2020 • 5min
Friday Fundamentals: 93. Jeff Winters on the 3 Things You Need to do to get a Dream Meeting
On this episode of Friday Fundamentals, we chat with Jeff Winters 3 things you need to do to get a Dream MeetingThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

Sep 8, 2020 • 39min
126. How to Book a Meeting with Nearly Anyone in the World with Jeff Winters
Today on the show, we've got Jeff Winters, the founder and CEO of Sapper Consulting, one of the top 10 people in the world who can get a dream meeting — a meeting with virtually anybody in the world. We also announced a contest on this episode, so give it a or read our blog.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.