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The Influential Personal Brand Podcast

Latest episodes

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May 7, 2021 • 19min

Natasha Takahashi Recap: Highlights from the Interview

It’s easy to feel resistance to setting up chatbots for your brand, but is it all that different from a pre-recorded video or online course? On today’s special recap episode, Rory revisits his conversation with Natasha Takahashi on utilizing chatbots to generate ROI for your Business. Rory shares his top three takeaways from their discussion and how it’s been a learning process for him. Hear Rory’s thoughts on what to look out for when setting up a chatbot service and why it’s important to be closely involved with the writing process when it comes to engineering the chatbot’s script. Rory tackles questions like how to monetize social media and when to integrate chatbots with marketing automation. Join us today for all this and more! 
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May 4, 2021 • 29min

Chatbots, Marketing and Direct messaging at Scale with Natasha Takahashi

This podcast explores the potential of chatbots for marketing campaigns, discussing how they automate direct messaging at scale. It covers the best platforms to use, ethical concerns around chatbots, and the evolution of chatbots with Facebook messenger. The podcast also delves into the use of chatbots for personal branding and marketing, the different levels of chatbot marketing and conversation design, and future opportunities with chatbots.
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Apr 30, 2021 • 28min

Bob Burg Recap: Highlights from the Interview

In today’s episode of The Influential Personal Brand Podcast, we revisit a recent conversation we had with Bob Burg. Hear about our top three takeaways, as well as why we love Bob Burg’s philosophy of being a Go-Giver and why it’s a concept that works! We expand on how speaking for free, while still monetizing your time was essential to the careers of countless esteemed personal speakers including Tony Robbins and Bryan Tracy, in addition to Bob Burg. Hear a frank rundown of what we think is broken about the world of sales today, and why the Brand Builders Group takes a novel approach that prioritizes serving the client to ensure lasting success and an enduring reputation. Listeners can expect special insights into the ethos of the Brand Builders Group as well as an introduction to their new training program on pressure-free persuasion. For all this and more, join us today! 
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Apr 27, 2021 • 27min

Secrets to Selling the Go Giver Way with Bob Burg

“Great salesmanship is never about the salesperson. Great salesmanship is about the people whose lives are made better because you’ve been a part of it.” This profound message comes from renowned speaker, author, and today’s guest, Bob Burg. He joins us to discuss how you can get more profits and referrals by embracing the ‘Go-Giver’ mentality. We devote the early part of this episode to unpacking Go-Giving and exactly how consistently providing value leads to financial profitability. After exploring why Go-Giving perfectly aligns with the free market, Bob shares his journey in developing this business strategy. Later, he touches on why his Go-Giver books are written as parables and how he promoted his book through speaking engagements. We wrap up our conversation by looking at the importance of learning from the experts who came before you. As Bob explains, the Go-Giver approach is both the most meaningful and the most profitable way of conducting business. Tune in to hear all about it.
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Apr 23, 2021 • 24min

Jennifer Cohen Recap: Highlights from the Interview

In today’s special recap episode of The Influential Personal Brand Podcast, your host, Rory Vaden shares his biggest takeaways and thoughts from his recent interview with Jennifer Cohen. Hear how Jennifer achieved viral success with her TED Talk and why she advocates for trusting the process and being patient. Rory unpacks lessons from the interview and explains why it’s important to market your product based on the result rather than the content. Tune in for a quick recap and plenty of thought-provoking insights! 
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Apr 20, 2021 • 26min

How to Create a Viral TedTalk with Jennifer Cohen

In today’s episode of The Influential Personal Brand Podcast, Jennifer Cohen returns to talk about the runaway success of her TedTalk entitled ‘The Secret to Getting Anything You Want in Life’. Jennifer is an entrepreneur, fitness authority and best-selling author of Strong Is the New Skinny and also hosts a podcast called ‘Habits and Hustle’. In our conversation today we talk about Jennifer’s experience on the TED Talk stage and how she got there. Hear anecdotes of everything that went wrong during her talk and how that may have contributed to the viral success of her video. Jennifer also unpacks the process during which Rory and his company helped distill her ideas into the impactful TED Talk that resulted from their work together. Listeners will also hear how the success of her TED Talk has affected her business and why giving actionable advice is so powerful. For all this and more, join us today! 
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Apr 16, 2021 • 20min

Jon Acuff Recap: Highlights from the Interview

The key distinction between overthinking and preparation is that preparation leads to action and overthinking leads to more thinking. In today’s recap episode, we reflect on our top takeaways from our conversation with Jon Acuff, a brilliant speaker and bestselling author whose recent research has resulted in extensive knowledge on how what we think affects what we do. We devoted much of our conversation to successful self-talk for personal brands. Today, we further unpack the nature of negative self-talk and why our brains believe the thoughts we repeatedly feed it, even if they aren’t true. Later, we discuss why what you believe about yourself affects how clients see you and how that affects your career. We also elaborate on how our brains are like computers and why it’s important to consciously choose your thoughts to reprogram them. Join us today as we take deep dive into the impact of thoughts and how to change your habits for the better! 
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Apr 13, 2021 • 26min

Successful Self-Talk for Personal Brands with Jon Acuff

In this episode, we get together with Jon Acuff, New York Times Bestselling Author of seven books. Jon is an incredible speaker and speaks for big companies such as Fedex, Nissan, and Chick-fil-A. His last book was a number one Wall Street Journal bestseller called Finish: Give Yourself the Gift of Done. During our conversation, Jon shares all about the research he has been doing lately for his new book, Soundtracks — finding the solution to overthinking and specifically some of the mindsets issues that need to be resolved to really build and grow and become an influential personal brand. We also dive into some of the biggest evolutions that Jon has undergone in his mindsets to rewrite the negative soundtracks that were holding him back. Stay tuned to today’s episode as we unpack Jon’s top strategies for building a successful personal brand! 
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Apr 9, 2021 • 19min

Honorée Corder Recap: Highlights from the Interview

In today’s special recap episode of The Influential Personal Brand Podcast, your host, Rory Vaden shares a debrief and summary of his most recent interview with Honorée Corder. You’ll hear some of the key lessons to be learned from that episode, namely the fact that launching a book is not just launching a book, it’s launching a business. There are so many aspects to it, and a book outline is not just a “how to” for writing a book, but a business proposal too! Listen in as Rory shares three quick takeaways from the Honorée Corder episode as it relates to book launches. Enjoy! 
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Apr 6, 2021 • 34min

How to Produce and Promote Your Self Published Book with Honorée Corder

Writing and getting books published, distributed, and marketed properly is one of the biggest pain points that many listeners have. Over the years, your host, Rory Vaden has had the opportunity to interface with a number of people with superpowers in the writing and publishing space and, in this episode, he introduces you to one of them. Today’s guest is Honorée Corder, strategic book coach, publishing specialist, and co-creator of The Miracle Morning book series with Hal Elrod. She specifically caters to those who wish to self-publish and maintain ownership and rights of their work, and has written over 50 books herself. Tuning in, you’ll hear her advice for getting past that first blank page, the importance of being accessible to your readers, and some strategies to use when you are launching your book, as well as the value of learning from the experience of an established author. Honorée believes that the best tool you'll ever have for your business or personal brand is a book with your name on the cover, so make sure to tune in today to learn more! 

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