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The Influential Personal Brand Podcast

Latest episodes

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Jun 11, 2021 • 20min

Mark Divine: Highlights from the Interview

On today’s special recap episode, Rory revisits his interview with Mark Divine, a Navy SEALs commander, and New York Times and Wall Street Journal bestselling author. Rory shares his top three takeaways from speaking with Mark about his lessons on cultivating an Unbeatable Mind. Rory dives right into box breathing, a method that Mark uses with his operatives before going into battle as a way to center themselves and calm their nervous systems. Rory reflects on the fact that this can be applied to many situations, including giving a presentation or media interview. Other takeaways include the phrase, "No plan survives contact with the enemy,” and how to incorporate that attitude into your mindset, as well as how to have a productive relationship with your thoughts. Join us today for this reflective recap on how to cultivate an Unbeatable Mind! 
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Jun 8, 2021 • 41min

How Personal Brands can Create an Unbeatable Mind

No plan survives contact with the enemy, which is why you need to be ready for anything. In today’s episode of the Influential Personal Brand Podcast, we speak with Mark Divine. Mark is an exceptional individual who has achieved excellence in an astonishingly diverse range of areas. He holds an MBA from NYU, is a New York Times and Wall Street Journal bestselling author, while also having a long and established career as a Navy SEALs commander. He is also a high-profile public speaker and was recently part of a Tony Robbins event. In addition, Mark has an enduring relationship with martial arts, meditation, mindfulness, and ancient yoga practices, which are integral to his leadership style and having what he calls an Unbeatable Mind. In our conversation, Mark almost immediately dives into the intricacies of his zen training and how he has utilized it over the years to train and lead his Navy SEALs teams to incredible effect. He repeatedly emphasizes the importance of an inner meditative practice for leaders in a world that is facing ever-increasing environmental damage due to self-serving human interests and how one can go about fostering a mindfulness practice. Listeners will hear Mark share his insights on the conflict of flow and why the ego isn’t something to be feared, as well as how to apply these lessons as a leader. Join us today for deep dive into mindful leadership, the nature of fear, and how it all comes together. You won’t want to miss this! 
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Jun 4, 2021 • 18min

Todd Henry: Highlights from the Interview

We had such an amazing conversation with Todd Henry in our last episode, and today we will be looking at the biggest takeaways from it! Todd's work is all about accessing creativity and using our energy and strengths to make an impact. Todd talked about how creativity is more about problem-solving than anything else, and this can be applied to so many different areas of our lives. Wherever you look, in your personal, professional, and family life, there are problems to solve, and creativity can be applied to these situations! The next big takeaway from Todd was how he defines art: for Todd, art's central component is its expression of value. This means that no matter what you are creating if you are expressing your values through it, you can consider it your art! We believe that starting a business or brand is nothing other than an expression of values and the realization of your internal value system into the external world. Todd's point on where to start with building a personal brand and service is such a great piece of advice; he believes that our greatest strengths are most often the things that seem most obvious and negligible to us. So think about what seems almost too simple and straightforward to you and consider how it might just be your gift to the world! The last takeaway we wanted to underline was Todd's beautiful point about pursuing mastery of a craft instead of chasing stardom. This is a message we wholeheartedly believe in and can be the key to success, longevity, and lasting impact! 
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Jun 1, 2021 • 35min

Accessing Your Creativity

The ocean of creative work is not limited to processes that create art. Creativity is in so much of what we do as humans, and as our guest for today's show, Todd Henry explains, creativity is essentially problem-solving. Todd is the host of the Accidental Creative Podcast, which has over 10 million downloads! He is a leading thinker on the topics of creativity, leadership, passion, and bringing out your everyday brilliance. He has written five books, with the most recent being The Motivation Code, and we get to hear a bit about some of the ideas that his amazing books contain. We also get to see why Todd sees himself as an arms dealer for the creative revolution, and his particular set of gifts for helping people access deeper parts of their creativity. In our conversation, we cover demystifying the journey of success, why we are the worst judges of our own work, and how leaders can foster more successfully creative spaces for their teams. So for all this and a whole lot more from Rory and Todd, be sure to join in today!
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May 28, 2021 • 16min

Tom Ziglar: Highlights from the Interview

On today's special recap episode, Rory and AJ get together to discuss his interview with Tom Ziglar, son of the legendary Zig Ziglar. Rory and AJ each share their top three takeaways from the interview and unpack the nuances of each point.  AJ reflects on an old Zig Ziglar quote that Tom brought up, namely “If you pursue a standard of living you will likely never have a better quality of life, but if you pursue a better quality of life the standard of living will always go up”. They discuss how the words still ring true today and how it has made them evaluate their motivations. Both AJ and Rory were moved by Tom’s wise insight that his skills are very different from those of his father and how that acceptance was able to allow him to embrace his own unique skills and strengths. Join us for a meditative recap on lessons from Tom Ziglar on what gives life meaning, how to be true to yourself, and much more! 
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May 25, 2021 • 24min

Lessons in Personal Branding from the Ziglar Family

“You can have everything in life if you help enough other people get what they want,” these are the famous words of Zig Ziglar that the Ziglar Inc brand continues to live by. In today’s episode, we get together with Tom Ziglar, CEO of Ziglar Inc, Author, Speaker, and proud son of Zig. His most recent book is titled Choose to Win: Transform Your Life, One Simple Choice at a Time. In our conversation, Tom speaks about the challenges he faced in continuing the family brand and legacy. Tom explains how once he changed his mindset and stopped trying to emulate his father, he was able to fully tap into his skills and understand how best to serve the company and its clients. Later in our conversation, Tom addresses the pandemic, the changing nature of work, and why employees should expect more from their company leadership. Tom introduces the concept of asynchronous vulnerability to illustrate how to nurture the human spirit in a digital environment. Join us for an honest conversation about understanding yourself, helping others, and prioritizing a high quality of life while achieving your work goals! 
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May 21, 2021 • 14min

Allison Fallon: Highlights from the Interview

On today’s special recap episode, Rory and AJ revisit their interview with Allison Fallon, author of The Power of Writing It Down: A Simple Habit to Unlock Your Brain and Reimagine Your Life. Rory and AJ each share their top three takeaways and share what they found most valuable from their conversation. They each emphatically agree on the notion that great writing comes from great thinking, which forms a key point in Allison’s book, and they note that the biggest obstacle to great writing is writer's block. AJ remarks on Allison’s advice to get past your writer’s block by prioritizing the reader and asking yourself how you can provide value to them and Rory shares his enthusiasm for Allison’s assertion that, if you have a valuable idea, it means you have a responsibility to share it and put it out into the world. Join us for an informative recap with lots of special comments and insights! 
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May 18, 2021 • 28min

How to Write a Good Book with Allison Fallon

What transformation do you want the reader to undergo after reading your book and how do you achieve that? Sometimes, the surest way to overcome mental obstacles is to take a new approach and ask different questions. Today’s guest is an expert in helping writers process their self-doubt and put their ideas into motion. Allison Fallon has a distinguished reputation for writing and ghostwriting and has helped countless clients become published authors. She is the author of over 12 books, including her latest release, The Power of Writing It Down: A Simple Habit to Unlock Your Brain and Reimagine Your Life. In today’s episode, she shares the most common mental roadblocks that new authors encounter and her practical advice for how to overcome them. Hear Allison’s thoughts on why getting on the New York Times bestseller list shouldn’t necessarily be a priority and why self-doubt puts you in very good company. She also explains the difference between content-driven and story-driven books and the middle ground that exists in between. Tune in for more key insights and a fascinating discussion on the writing process and the world of publishing! 
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May 14, 2021 • 21min

Eric Siu Recap: Highlights from the Interview

In today’s special recap episode, Rory revisits his conversation with Eric Siu, where they discussed methods for leveling up your paid acquisitions strategy. Rory dives straight into how to create scalable growth for your personal brand by sharing his top three takeaways from his conversation with Eric, and he breaks down the different types of advertising traffic and why they are important, namely paid traffic, unpaid traffic, and get-paid traffic. He notes that paid traffic’s unique attribute is predictability and expands on this by breaking down how to utilize this quality and why a new iOS update will drastically change what type of paid advertising gets results. Listening in, you will hear all about the implications of this update, how to adapt to the future landscape of digital advertising, and why influencer marketing could be particularly useful. You won’t want to miss this! Tune in today for all the highlights from Rory’s conversation with Eric, plus his personal insights!  
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May 11, 2021 • 30min

Leveling Up Your Paid Acquisition Strategy with Eric Siu

Internet marketing is the science of efficiently reaching audiences online, an essential skill set not just for SaaS companies but personal brand builders too. Today we are joined by internet marketing guru, podcast host, and recent author of Leveling Up, Eric Siu, to talk about his audience-building strategies and gamified approach to life and business. We hear about the dual method of influencer marketing and paid ads Eric is using to promote his book. He talks about why he has chosen to write a book about the game of life rather than his extensive marketing knowledge. For Eric, writing about his relationship with gaming is his way of appealing to an already extensive community. He explains how the notion of community fits into Naval Ravikant’s four forms of leverage and is one of the most powerful forces a brand builder can utilize. Tune in for countless golden nuggets and marketing secrets from Eric today! 

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