The Influential Personal Brand Podcast

What are you focused on that is truly unique? And what can you do so deeply in your subject matter that no one else can compete with you? Today we recap our interview with David Horsager, a thought leader who is so cemented in his niche that his brand is synonymous with his specialty: building trust in businesses. Our first takeaway relates to how you can create brand clout and credibility by being research-driven. We then dive into how David uses gratitude to differentiate himself. After talking about the benefits of providing unique perspectives and of being the first in your space, we unpack David’s advice on getting speaking engagements. Later, we discuss how you can use your existing content to generate different revenue streams. As David has shown, it pays to be trustworthy. Tune in for our recap where we show you the how and the why of being a trusted leader. 

Most of us are trying to solve the wrong problem. As David Horsager explains in today’s episode, trust is at the root of every business challenge. David should know. As the foremost expert on trust and CEO of the Trust Edge Leadership Institute, he’s helped companies increase their revenue by improving their reputation. We open our conversation with David by exploring how he went from humble beginnings to becoming a world-renowned thought leader. He shares how he discovered his niche and why most issues in business relate to a lack of trust. After discussing why data-driven research is the backbone of trustworthy leadership, we look at the many benefits of being a reputable leader. David then chats about what he does to differentiate his brand before unpacking his business model. Later, we talk about his book and the bonuses that David is offering to the Influential Personal Brand Podcast community. This episode shows that without trust, people and businesses fail. Tune in to hear what you can do to build your trustworthiness.  

To find success, you don’t always have to be the best in your niche. Sometimes all it takes is being the first in your niche. In this recap episode, we reflect on our top takeaways from our conversation with podcast grandmaster John Lee Dumas, someone who has built his brand by having the first-mover advantage. After chatting about the advantages of being the first person in your niche, we highlight John’s lesson that consistently creating and putting yourself out there will lead to excellence. Or in his words, “focusing on quantity will guarantee quality.” Later, we discuss how John’s direct, honest, and personal marketing approach so effortlessly wins over his audiences. Join us to hear us unpack more of John’s recipe for success.  

Discovering your one big idea and then making it a reality is the key to unlocking financial freedom and fulfillment. Today we speak with John Lee Dumas, the creator and host of Entrepreneurs on Fire, a podcast that’s enjoyed over 100 million downloads. In our conversation with John, we explore what he did to find uncommon success while also unpacking his best lessons from interviewing over 3,000 of the world’s top entrepreneurs. Early in this episode, John talks about the most important elements to building a thriving brand. After chatting about how he discovered his niche, he dives into why being the first in your niche is such an advantage. We then discuss when and why you should focus on quantity over quality and why excellence is often achieved from consistent work. Later, we talk about John’s book and how it provides 17 core principles that are the foundations for entrepreneurial success. As John explains, there’s a common path that anyone can follow to achieve their dreams. Tune in and learn how you can take your first step.  

Take creative risks. Often it’s the only way to differentiate yourself and build a memorable brand. This simple message is a top takeaway from our interview with eminent speaker and business expert Victoria Labalme. Today we share our chief learnings from our conversation with her. After chatting about her book, Risk Forward, we unpack what it means to take creative risks. Reflecting on how artfulness entrepreneurship is, we explore why you need to balance having business processes and structure with a creative approach to your brand. Later, we look at why uncertainty is a good thing and how feeling comfortable at unclear points is key to innovating your brand. Join us to hear more about the profound impact of taking creative risks.

What can only you do? And how can you do it in your own way? Answering these questions is the key to building a brand that stands out from the crowd. Today we welcome presentation strategist Victoria Labalme onto the show to help listeners discover the value that only their brand can provide. We also speak with Victoria about how her book, Risk Forward, can help you find success when the future seems uncertain. Early in our conversation, we chat with Victoria about how critical creative risks are to forming strong brands. She then shares her insights on how you can find your unique value proposition, and how you can then refine your proposition before taking large risks. After talking about the emotional side of dealing with risk, we discuss how the biggest business leaders are pulled toward creative risk-taking. While reflecting on the power of listening to our intuitions, Victoria unpacks how listeners can move forward at times when their path seems unclear. As Victoria explains, “the extraordinary lie at the edge of not knowing.” Join us to hear more about the incredible benefits of taking a risk forward.

The golden path to effective SEO doesn’t require any technical expertise. Instead, it requires that you consistently publish content that relates to your market. This critical insight comes from our interview with the Godfather of SEO and marketing thought leader, Neil Patel. Today we recap more of our top takeaways from that conversation. For our next highlight, we talk about how you can use content to drive your business growth, adding tips on how you can best do this. Reflecting the view that SEO is a long-term strategy, we then unpack Neil’s advice to start your SEO project by going after niche terms within broad topical areas. After exploring why this is such an effective strategy, we look at how you can use heat maps to create highly optimized web pages. Throughout this episode, we also share SEO best practices to draw in traffic and build your website authority and subscriber list. Tune in to hear the next step of your SEO journey.  

Building an SEO strategy may seem like a daunting task. But in reality, the most effective SEO is built on strong foundations and consistent work that requires little to no technical skill. Today we welcome SEO and marketing king Neil Patel onto the show to talk about the core SEO fundamentals that personal brands need to cover. Neil’s first lesson highlights that SEO is a long-game that requires you to consistently post content. After chatting about the hit and miss nature of content, we dive into the role that keyword research plays in your SEO strategy. Neil then opens up his keyword playbook, sharing insights into the kinds of keywords that you should target. Linked to this, we discuss how tools like Ubersuggest can help you find keywords to target, along with how Schema markup can help you create a faster-loading website. Later, we look at how you can optimize your website for a near-perfect web experience. Throughout our conversation, Neil offers clear and actionable advice that will up your SEO game. Join us to begin your journey to SEO mastery.

The deepest satisfaction in life can only come from serving others. And to do that you need to be bold enough to be your authentic self. This idea is one of the top takeaways from our episode with Luvvie Ajayi Jones, viral TED Talk speaker and author of Professional Troublemaker. In this episode, we recap our phenomenal interview with her, with our first highlight touching on how courage is contagious. As Luvvie explains, you can strengthen your audience by being a source of emotional fortitude. We then dive into what it means to be a purpose-driven personal brand and why being authentic is linked to serving your community. Later, we explore the value of yourself and others, and permission to be yourself. Fortune favors the bold. Tune in for more on living fearlessly. 

This is the second time we’re welcoming charismatic New York Times best-selling author and speaker Luvvie Ajayi Jones onto the show. Today we speak with Luvvie about the key message of her new book; that to truly, meaningfully change our lives, we have to become professional troublemakers. Early in our conversation, we discuss the importance that boldness can have when building your personal brand. Luvvie then shares how she developed her boldness. As she explains, being a person of impact means that you’ll both repel and attract people no matter what your intentions are. We explore why being judged shouldn’t be seen as a worst-case scenario, with Luvvie adding insight into how she uses her boldness to empower people. We ask Luvvie about her courage to post online about her beliefs. In her answer, she highlights the strict criteria that inform each of her posts and the role of thinking about a topic before posting. Later, she reflects on the responsibility that comes with being a public figure, how she overcomes her fear of success, why she wrote her book for the person she once was, and why the risk of offending people shouldn’t prevent you from doing your work. Luvvie’s mission is to give people permission to be themselves. Tune in to learn about the benefits of conquering fear, being yourself, and living audaciously.