The Influential Personal Brand Podcast

Approaching your personal brand with a servant leadership mindset is tremendously powerful. In today’s special recap episode, AJ revisits her conversation with Lethia Owens, a servant leader who is building an incredible legacy for her children and grandchildren. Tuning in you’ll hear AJ’s top three takeaways, along with her own thoughts and insights. Learn about the concept of being a game-changer, what it means to have a servant mindset, and how to be a legacy creator. For all this and more, make sure you tune in today! 

Many people are hesitant to pursue building a personal brand because of the misguided notion that it’s a selfish endeavor. In reality building, a successful personal brand is much more closely aligned with having a servant mindset and asking yourself how you can help others. No one knows this better than today’s incredible guest, Lethia Owens. Lethia serves as an expert Market and Personal Branding Speaker and Strategist. She is also a tech CEO and author of the book Your Brand Influence: The Art and Science of Building an Influential Personal Brand. Tuning in you’ll learn about Lethia’s work as a speaker and strategist, how she persevered through adverse circumstances to get where she is today, and why her superpower is being true to herself, no matter what. We delve into what it means to be a game-changer, how to find your lane as a speaker, and how Lethia is building a legacy for her grandchildren. You’ll also learn about her program Certify Your Brilliance, how it empowers clients to certify their skills, and its ability to open up new revenue streams. It was such an honor having Lethia on the show, and we’re sure you’ll find this conversation as eye-opening and inspiring as we did! 

When you have an exceptional service but are afraid to market it, you are actually depriving your potential clients of the help they need. No one knows this better than Dean Graziosi, an expert information marketer, author, investor, entrepreneur, and co-founder of Mastermind.com alongside legendary Tony Robbins. Tuning in you’ll Rory share his top three takeaways from their conversation, including why the person with the broadest reach is not necessarily the best at what they do but is undoubtedly the best at marketing. We also discuss how to overcome your sales reluctance by being so passionate about your product that you feel guilty if you don’t make people aware of it and the conviction Rory feels when it comes to the services they offer at Brand Builders Group. To learn more about our eye-opening conversation with Dean Graziosi and how to take advantage of his free training with Tony Robbins, make sure you tune in today! 

Many of our clients here at Brand Builders Group are what we call Mission Driven Messengers. They have dedicated their lives to making an impact, and are committed to helping people by serving their followers and clients to the best of their abilities. Yet time and again we see them struggle to reconcile their humility with the sales element of their personal brand. Our guest today is no stranger to this predicament and is a firm believer that sales and marketing have formed the backbone of some of the most important movements in history. Dean Graziosi is a giant in his field and has excelled as an author, investor, entrepreneur, & trainer. In 2019 he partnered with Tony Robbins to create Mastermind.com, a platform that allows you to thrive in the virtual economy by empowering you to share your knowledge using unmatched success strategies along with their worldwide directory. Tuning in you’ll hear Dean break down the partnership between purpose and marketing, how to approach paid advertising, and why you are doing your potential clients a huge disservice when you don’t market yourself well. We also cover the concept of a value ladder, how to cater to a range of client needs, and how you can get in on Tony Robbins’ and Dean’s exclusive free training offer. It was such an honor having Dean on the show, and we’re sure you’ll find our conversation as thought-provoking and inspiring as we did. Make sure you tune in for tons of great insights and learn why you need to love what you do so much that you feel bad if people don't use it! 

It takes a lot of courage to make yourself vulnerable, but what exactly does that mean, and how does one do it? According to Kathryn Gordon, the practical answer is: to share what you are feeling. This may sound like simple advice, but it can be tough to follow. After all, when you share your innermost thoughts, you run the risk of being ridiculed, rejected, or even causing harm. And in no relationship is vulnerability more important than in your marriage. Today on the show, Rory revisits his conversation with Kathryn to talk about vulnerability, intimacy, and why acknowledging the hardship someone is facing is so important. When it comes to this podcast we may focus a lot on personal branding strategies, but we are also deeply aware of the monumental role those personal relationships play in all our lives. Tune in for a humbling recap on marriage, communication, and what it means to be a supportive spouse. 

Despite our focus on personal brands and business here on this podcast, we know that relationships, family, and marriages are a huge part of a healthy life, and deserve just as much attention as anything else. On the show today, to share some of her wisdom about building and maintaining healthier bonds with a spouse, is the amazing Kathryn Gordon! Kathryn is a good friend of ours and is truly inspiring as a person and personal brand. She is a mother, businesswoman, movie producer, best-selling author, and host of the Kathryn For Real Podcast! She published the inspiring and informative book Relationship Grit together with her husband Jon, and we hear all about her journey, the process of bringing her lessons to the world, and what her experiences through the last few years have given her. Kathryn talks about when to look outside for help, how husbands can approach supporting their wives through tough times, and the types of communication pitfalls that so many of us fall into. So to hear it all from this powerful woman, make sure to catch the show! 

You may think that giving presentations is reserved for a select set of career choices, such as keynote speakers or press secretaries. But in fact, there are a wide range of scenarios that require us to call upon our presentation skills. Whether you’re giving a speech at a wedding, or you need to lead training at work, you’ll need to draw on your public speaking skills to share information and keep your audience engaged. Today on the show, AJ reflects on her conversation with Stephanie Szostak, a model and actress who you may recognize from her memorable roles in film and television. Tuning in, you’ll hear AJ recount her top takeaways from their conversation, including her presentation tips and why it’s never too late to find your calling. We loved having Stephanie on the show and we can’t wait to share her wonderful insights with you. Make sure you tune in for a quick and informative recap on how to overcome your fear of public speaking and bring your best self to any presentation! 

Your career does not define you and there are countless facets to your life that make you who you are. Our guest today is an incredible, multi-talented individual, who is dedicated to helping people find their truth. Stephanie Szostak is an accomplished Hollywood actress, activist, creator, and so much more. She is the founder of Our Boobs Stories, a project that gives women the opportunity to share their feelings about their breasts, including milestones like puberty, reconstructive surgery, and cancer. Tuning in you’ll hear Stephanie’s unconventional entry into the world of acting and modeling, what initially drew her to the craft, and the steps she took to pursue her interest in performance. She also shares her tips as an actress on how to give powerful, emotionally connected, presentations, and how to bring authenticity to your content. Stephanie didn’t always want to be an actress, but by following her inner voice she was able to uncover the truth of what she was most passionate about and achieve alignment between the many facets of her life. Tune in to learn about the steps you can take to uncover your purpose, how to elevate your presentations, and much more! 

Almost all of us can benefit from reading people better, especially their body language. In today’s episode, Rory revisits his conversation with Vanessa Edwards, a celebrated author, keynote speaker, and an expert in the science of people who has helped thousands of individuals learn crucial interpersonal skills and become charismatic speakers. Rory shares his top takeaways from the conversation including how to build a following by being aggressively helpful and how to use SEO to optimize your book sales long term. You’ll also learn about a game-changing technique that Brand Builders Group teaches their students and how you can incorporate it into your personal branding strategy. Join us for an illuminating recap along with exclusive insights into the Brand Builders Group curriculum! 

Being an entrepreneur and launching a new business is a daunting task and having a brilliant idea is only the beginning. Your soft skills and leadership qualities play a huge role in the future success of your business, especially since you need to build meaningful connections and a robust network if you want your business to grow and thrive. Here today to help us make sense of this essential topic is Vanessa Van Edwards. She is a celebrated author, keynote speaker, and recovering awkward person, who has helped thousands of individuals learn crucial interpersonal skills and become charismatic speakers. In our conversation, we delve into her new book Cues: Master the Secret Language of Charismatic Communication, why she wrote it, and the years of scientific research behind its ideas. Vanessa breaks down the four key ways that we broadcast our cues and explains why charisma is the perfect combination of warmth and competence. We also discuss how understanding these cues can help you interact with people, why it’s important, and how you can utilize your charisma to better represent your product and yourself, both in your content and in person. Make sure you tune in to gain crucial insight into what charisma truly means, in life and business!