The Influential Personal Brand Podcast

The art of motivation can be tricky. And what drives us can change over time as we grow and our priorities shift. In today’s episode, Rory revisits his conversation with Micheal Burt, founder and leading authority on the Prey Drive principle, Supercoach, and author of the new book Flip the Switch: Activate Your Drive to Achieve a Freakish Level of Success. Tuning in you’ll hear Rory reflect on his conversation with Burt and how the source of his motivational drive has evolved throughout his life and career. He examines the role that family and faith have played in his evolution, and how he has come to be motivated by a sense of service. Rory also takes the time to unpack the misconceptions many of us have about happiness and how living a life of service can provide you with perpetual meaning. There is nothing quite as powerful as helping others. We hope you’ll join us for this powerful rumination on motivation, meaning, and the immense joy of helping others! 

One of the key factors in whether or not you achieve success is your level of motivational drive. But what makes that drive so powerful in some people while others struggle to access it? Our guest today, Micheal Burt, is an expert in the art of motivation and has spent the better part of his career cultivating his unique approach to what he describes as competitive intelligence. His new book Flip the Switch: Activate Your Drive to Achieve a Freakish Level of Success is a comprehensive guide to finding your motivation and unlocking your inner potential. We talk with Micheal about how he got his start coaching basketball and what it taught him about fostering motivation within a team. He goes on to share the story of how he transitioned into becoming a speaker and coach while developing his trademark Prey Drive philosophy. Next, Micheal offers a fascinating breakdown of his Prey Drive philosophy and how anyone can access it by harnessing innate human emotions. He also explains how it can help any of us overcome complacency, one of the biggest obstacles to motivation. When it comes to the art of cultivating motivation, there are few people as knowledgeable as Micheal. If you want to flip the switch and achieve your most aspirational goals in 2023, then make sure you tune in to this episode filled with top-level insights from one of the best in the business! 

If you have the desire to write a book or have written a book, there’s a good chance that you are hoping to share a message that will help people. And while the first step to writing a successful book is creating a quality product, that is just one component of reaching your intended audience. If you want to reach the people who will benefit most from your message, then you need to have a plan in place. Today on the show, AJ revisits her conversation with Bob Wheatley and unpacks the three key things that you need to consider if you want to write a book. Whether you’re an aspiring author or are about to publish your first book, today’s episode is bound to give you fresh insight into the key elements that will determine the success of your book. Make sure you tune in to hear it all!  

Writing your first book is a huge undertaking, and getting the right support on your journey can be the deciding factor in whether you achieve your goal, or not. Our guest today, Bob Wheatley, knows this better than anyone and after two and a half years of hard work and dedication is set to release his first book Our Hearts' Desire: How Our Stories Reveal the Thing We Want Most. In our conversation with Bob, we discuss how he first realized that he wanted to write a book and the key lesson he learned from the process. He provides a detailed breakdown of the publishing routes that aspiring authors can choose to pursue, the financial implications, and why he chose to use the hybrid publishing model. He goes on to explain how having a mentor helped him, and why he is so grateful to have learned from the mistakes of others. He also expands on how the skills he learned as a professional athlete helped him pitch up every day, and how to embrace the fact that your first draft won’t be very good. Writing a book takes a tremendous amount of commitment, and while it requires many hours of working in solitude, the only way you’ll deliver the best product possible is by enlisting the help of trusted friends, family, and mentors. If you feel like you have a message in you that you need to share with the world but don’t know where to begin, then this episode is here to give you the tools you need to start your journey! 

Welcome to the second half of Rory’s conversation on how he stopped drinking, and why he decided to make such a big change. In our previous episode, Rory broke down the seven reasons why he decided to quit alcohol and gave an overview of the strategies that helped him break old habits and take on new ones. During part two you’ll hear Rory go into detail on how to rewrite your programming and replace your choices, and why this applies to anyone looking to make a change or create better habits. He breaks down how to implement these strategies and how each of them helped him successfully quit drinking. If you enjoyed part one and want to gain a deeper understanding of how to go about forming new habits, then make sure you tune in for part two! 

Today’s episode is a deviation from our regular format and gets a little bit more personal. Traditionally, we interview exceptional individuals from any number of fields to discuss not just personal branding, but also their journey to success and the challenges they faced along the way. In today’s special episode, however, we hear from our very own Rory Vaden about how he strengthened his personal character and transformed his habits when he decided to give up alcohol. This is the first in a two-part series where Rory shares the strategies he used to break his habit of drinking and how he formed new habits that were in service of the life he wanted to live. Rory takes the time to unpack why he doesn’t believe everyone needs to give up alcohol to make this type of change, and why he felt it was the right choice for him. He also explains why you need a strong personal character to build a strong personal brand, and why your influence will never grow wider than your character runs deep. If you’re interested in making a change in your life but are feeling intimidated by the immensity of the challenge, then stick around for Rory’s story of personal growth and transformation! 

In today’s special recap episode, AJ revisits her illuminating conversation with Megan Roudebush, Founder of Keepwith, on the power of networking and being authentic. Tuning in, you’ll hear AJ’s top takeaways from her conversation with Megan, like the importance of implementing a networking strategy and how to determine who you want to have in your sphere. She also reflects on the ways you can network outside of your business and how to make the perfect introduction. For a quick overview of our conversation with Megan on how to be a better networker, make sure you tune in today!  

If you consider yourself to be someone who struggles with networking, then this episode is for you! Whether you’re an introvert who feels overwhelmed by big business conferences, or an extrovert who needs clarity on who they want to meet, there is a networking solution for you. Our guest today, Megan Roudebush, is the Founder of Keepwith, a new platform that facilitates authentic networking and solves the networking issues you didn’t even know you had. We talk with Megan about how she first saw a need for a platform like Keepwith, how they spent years developing it, and some of the incredible features it offers users. Megan shares her extensive knowledge about networking, from how to network in different spaces to understanding the responsibility of making introductions. She also unpacks the importance of having a networking strategy, how to identify who you want to meet, and why she encourages everyone to become a superconnector. Today’s conversation is a welcome reminder of the power of relationships and why networking does not need to be nearly as intimidating as we make it out to be. Be sure to tune in to hear all of Megan’s incredible insights on how to build meaningful relationships and how you can become a more authentic networker! 

Rory’s conversation with Todd Herman was one of the most profound interviews that has been done on this show because it provided insights into a topic that most people know very little about: trademarks. It may come as a surprise to you, but if you are ever planning on selling your coaching business, be prepared to answer questions relating to the trademarks that you own. If you don’t have any, start registering some. And if you do have them, don’t hold back on protecting them! Todd’s interview is going to have a transformative impact on Brand Builders Group, and if you’re serious about scaling, don’t delay listening because it could do the same for your business.  

“How many trademarks do you own?” If you’re planning on selling your coaching business, expect this to be one of the first questions you are asked by potential buyers. During this episode, our guest, Todd Herman, shares the stories of how he successfully founded, scaled, and sold three different coaching companies. Todd has been in the coaching game since before most people even knew what coaching was, and because of his experience, his passion for the industry, and his desire to continuously improve, he has made a name for himself all around the world! Todd explains the value of trademarks to your personal brand (and why he doesn’t ever hold back when it comes to protecting his own), why traction trumps content in the coaching world, and why you shouldn’t let your ego control your business decisions. Tune in for an interview that is unlike any other we’ve ever had on this show!