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The Influential Personal Brand Podcast

Latest episodes

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Sep 2, 2022 • 14min

Vinney Chopra Recap: Highlights from the Interview

In today’s special recap episode, we revisit our conversation with Vinney Chopra, an incredible individual with an infectious positivity who has dramatically scaled his real estate investments over the past seven years. Tuning in you’ll hear AJ share her top three takeaways from her conversation, as well as her reflections on why they are so significant. Discover why teaching is just choice learning, the power of syndication through pooling your resources, what to expect from the three metaphorical tsunamis that are currently taking place in the US, and how to invest accordingly. For all this and much more, make sure you tune in today! 
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Aug 30, 2022 • 57min

How to Grow a Personal Brand and Build a Real Estate Empire with Vinney Chopra

Our guest today, Vinney Chopra, has had a fascinating career, from studying engineering to decades of work as a prolific fundraiser to building a real estate empire in his sixties. When Vinney first came to the US he only had seven dollars in his bank account. Since then he has acquired over $650 million in assets, an achievement that is nothing short of incredible! Tuning in you’ll learn about Vinney’s entrepreneurial journey, how he learned to be an exceptional salesperson, and what it has taught him about resilience and building wealth. Learn about Vinney’s real estate career later in life as we break down why syndication is such a powerful tool, how to leverage your email list, and how Vinney managed to raise over $4 million while on vacation. We also discuss Vinney’s personal brand, his passion for teaching, and his goal to impart his knowledge and create 1 million millionaires. Vinney's positive attitude is both infectious and inspiring. Tune in to learn more about his incredible career, how to scale through investing, and much more! 
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Aug 26, 2022 • 16min

Evan Carmichael Recap: Highlights from the Interview

Whenever you make a sale, it is essential that you first educate your customer and earn their trust. One of the best ways to earn that trust is by sharing your expertise for free, thereby demonstrating your integrity and your worth. Today on the show Rory revisits his conversation with Evan Carmichael of Brandlytics on how to dominate on YouTube and why you should give away your expertise for free. Tuning in, you’ll hear Rory share his top three takeaways, including how to make data-driven decisions for your online content, and why YouTube videos should be longer than you think. For more on why YouTube is considered education at scale, and how you can use it to grow your brand on multiple platforms, make sure you check out this recap! 
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Aug 23, 2022 • 27min

How to Dominate on YouTube With Evan Carmichael

One of the key things that sets YouTube apart from other social media platforms is that it's primarily used as an education platform which makes it the ideal home for long-form content. Today on the show we talk with Evan Carmichael, an incredible speaker and author who has built a following of over three million YouTube subscribers, about how to make compelling content and dominate on YouTube. Tuning in you’ll learn what attracts users to educational content, what you should be sharing in your videos, and how to use YouTube’s native analytics to improve and repurpose your content. Evan also unpacks the audience retention curve, how you can use it to become a better speaker, and why quality of thought is more important than production quality. Tune in for a great conversation full of practical tips, and profound insights on how to take your YouTube content to the next level! 
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Aug 19, 2022 • 10min

Matt White Recap: Highlights from the Interview

The great resignation has put more pressure than ever on leaders to find and retain great talent. In today’s recap episode, AJ revisits her conversation with Matt White, Executive Advisor at Culture Index, a company that uses unique psychometric assessments to help businesses hire and retain the right talent for the right job. Tuning in, you’ll hear AJ share her top three takeaways from their conversation, as well as her own thoughts and insights. Learn about the Culture Index Assessment, why the great resignation should be called the great re-evaluation, and how visionary leadership can help you retain great talent. Make sure you tune in for a brief and insightful recap of this incredible conversation! 
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Aug 16, 2022 • 42min

What You Need To Know To Hire The Right Talent with Matt White

The great resignation is one of the most interesting phenomena to come about as a result of the COVD-19 pandemic. Many people are realizing that they aren’t well suited to their jobs and that it’s time to find something that matches their passion, talent, and skill sets. Today on the show, we talk with Matt White, Executive Advisor at Culture Index, a company that uses its unique psychometric assessment to help businesses hire the right talent and put them in a position where they can perform at their very best. Tuning in, you’ll learn more about the Culture Index Assessment, what it does (and does not) measure, and how it equips companies to find the best fit for their roles. We discuss how the Culture Index Assessment differs from other popular personality tests, like the Enneagram, and how they structure their profiles. Matt also sheds light on the importance of defining what you need from a role, how to communicate your vision, and the characteristics that make for a great leader. Today’s episode is full of incredible takeaways for business leaders, entrepreneurs, and anyone looking to match their passion with their job, so make sure you tune in to hear it all! 
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Aug 12, 2022 • 20min

Morgan Cron Recap: Highlights from the Interview

All of us have an internal narrative about our lives, but we can never know the full picture of why we are the way we are. And yet, the stories we tell ourselves about our past are incredibly powerful and have the ability to determine our identity as well as our future — a stirring example of why it is so important to discard confining beliefs that no longer serve you. This important insight comes from Rory’s recent interview with Ian Morgan Cron, a leading expert on the Enneagram and its many applications. Tuning in you’ll hear Rory share his top takeaways from that interview, including why your biggest strength is also your biggest weakness, what it means to have a false origin story, and why what is true to us is what we tell ourselves most often. If you’re interested in the Enneagram or the psychology of influence, then join us for an insightful recap on our meeting with Ian Morgan Cron! 
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Aug 9, 2022 • 37min

Understanding Enneagram With Ian Morgan Cron

Whether you’ve never heard of Enneagrams before, or you’re a die-hard fan, today’s episode is for you! We talk with Enneagram Teacher, Author, Speaker, Psychotherapist, and Consultant, Ian Morgan Cron, about the Enneagram and why it’s such a powerful personality tool. In our conversation, Ian gives an overview of how the Enneagram works, the nine personality types it is made up of, and how it differs from other personality tools. He explains why he’s a fan of any tool that helps its users gain self-knowledge, why information can only lead to growth if you are empowered with the tools for transformation, and how you can rewrite your story. We also   discuss his book The Story of You: An Enneagram Journey to Becoming Your True Self, as well as his podcast Typology, a podcast that explores the mystery of the human personality and how we can use the Enneagram typing system as a tool to become our most authentic selves. Today’s conversation offers key insights into the invisible forces that govern our lives, how we can rewrite our stories, and why self-knowledge is integral to a happy life. We hope you’ll join us for this life-changing conversation! 
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Aug 5, 2022 • 12min

Lethia Owens Recap: Highlights from the Interview

Approaching your personal brand with a servant leadership mindset is tremendously powerful. In today’s special recap episode, AJ revisits her conversation with Lethia Owens, a servant leader who is building an incredible legacy for her children and grandchildren. Tuning in you’ll hear AJ’s top three takeaways, along with her own thoughts and insights. Learn about the concept of being a game-changer, what it means to have a servant mindset, and how to be a legacy creator. For all this and more, make sure you tune in today! 
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Aug 2, 2022 • 41min

Turning Your Expertise Into a Certification Program with Lethia Owens

Many people are hesitant to pursue building a personal brand because of the misguided notion that it’s a selfish endeavor. In reality building, a successful personal brand is much more closely aligned with having a servant mindset and asking yourself how you can help others. No one knows this better than today’s incredible guest, Lethia Owens. Lethia serves as an expert Market and Personal Branding Speaker and Strategist. She is also a tech CEO and author of the book Your Brand Influence: The Art and Science of Building an Influential Personal Brand. Tuning in you’ll learn about Lethia’s work as a speaker and strategist, how she persevered through adverse circumstances to get where she is today, and why her superpower is being true to herself, no matter what. We delve into what it means to be a game-changer, how to find your lane as a speaker, and how Lethia is building a legacy for her grandchildren. You’ll also learn about her program Certify Your Brilliance, how it empowers clients to certify their skills, and its ability to open up new revenue streams. It was such an honor having Lethia on the show, and we’re sure you’ll find this conversation as eye-opening and inspiring as we did! 

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