The Influential Personal Brand Podcast

Building a side hustle takes plenty of planning, innovation, and motivation. And the same is doubly true for making your side hustle your main hustle. In today’s episode, AJ revisits her conversation with Nick Loper, Founder of Side Hustle Nation, and shares her top three takeaways from their conversation. Tuning in you’ll hear AJ reflect on Nick’s most insightful advice, like how to use your podcast as an income stream, even if you don’t have sponsorships or advertising, as well as the many ways podcasts can support your business. For a concise and informative recap of AJ’s fascinating conversation with Nick Loper, make sure you tune in today!  

You may have noticed a substantial increase in ‘side hustles’ over the past few years. And as this trend has increased, so has the desire for many people to make their side hustle their main hustle. In today’s episode, we sit down with Nick Loper, Founder of Side Hustle Nation, to talk about the concept of a side hustle, how to build one, and what it takes to make your side hustle your main hustle. We kick things off by delving into Nick’s past side hustles and how he founded Side Hustle Nation. Learn about his early adoption of opportunities in the e-commerce sector and how he applied the lessons he learned to subsequent side hustles. We also discuss the role that SaaS (Software as a Service) can play in your side hustle, how to make money with affiliate marketing, and what you can do to monetize a small, but mighty, podcast. To hear all of Nick’s practical tips and insights on how to make your side hustle your main hustle, and achieve the financial freedom you deserve, make sure you tune in today! 

If you’re a mission-driven messenger, then you undoubtedly want to spend your time helping people and impacting lives, not mired in technical details about websites, video editing, or marketing strategies. But once you reframe marketing as a form of artistry necessary for sharing your message, you will be able to gain a new level of appreciation for the skill it takes to market your brand, even if you have a team who does it all for you. In today’s special recap episode, Rory reflects on the role of marketing before revisiting his conversation with Eric Solomon, a video producer, editor, and storyteller who helps personal brands grow with powerful, authentic video content. Tuning in you’ll hear Rory share how his opinions of marketing have changed over the years as well as his top takeaways from his conversation with Eric. For a comprehensive summary of this important conversation, make sure you tune in today! 

Making promotional videos for your personal brand can feel intimidating and striking the right tone can be tricky. But if you have a good team behind you, you can create seamless video content that authentically demonstrates who you are, and what you do, without it ever feeling like a sales pitch. That is the message of today’s guest Eric Solomon, a video producer, editor, and storyteller who helps personal brands grow with powerful, authentic videos. In our conversation, Eric breaks down four key ways that individuals can create persuasive promotional videos, along with his personal philosophies on how to ensure that your content is always authentic. Tuning in you’ll hear us unpack the power of interviews, the work Eric has done for Brand Builders Group, and why he prefers to film without a script. Eric also breaks down the types of video content he deems essential for anyone with a personal brand and how to go about producing them. To learn more about Eric’s approach and how you can create authentic and persuasive promotional videos, make sure you tune in today! 

In today’s special recap episode, AJ revisits her powerful conversation with keynote speaker, consultant, and author Matt Mayberry. Tuning in, listeners will hear AJ share her top three takeaways from their conversation as well as her unique thoughts and insights on the topics they talked about. One of the biggest lessons from their conversation is the concept of company culture and why it can be defined as behavior at scale. But how does this apply to the individual? There are countless resources on how to create company culture, but where are the resources that teach people how to create their reputation, especially when it comes to their personal brand? If you want to find out the answer to these and other questions, while also learning more about how you can intentionally create your reputation and personal brand, then make sure you tune in today! 

We have all had to face and overcome some type of hardship in our lives, whether big or small, but it can often be difficult or painful to talk about. And yet, finding the courage to be open, vulnerable, and honest, is one of the only ways to truly build trust and is a key part of any meaningful relationship. When it comes to building a personal brand, it can be tempting to focus solely on your successes. But it’s your struggles that truly make you relatable and can really build a sense of connection with your audience. No one knows this better than our guest today, Matt Mayberry, who overcame immense personal struggles to build the brand he has today, and found the strength to share the most despairing details of his story in order to best serve his audience. Tuning in you’ll hear Matt break down how he made the pivot from his NFL career to public speaking and consulting, as well as details of how he found the courage to share the darkest parts of his story. He explains what he has learned about the art of storytelling, like what to include or emphasize based on the message he wants to impart. We also delve into the extensive research Matt does on his audience for each event, the topics he covers as a speaker, and how he helps companies make lasting improvements to the culture of their organization. Our conversation today covered a range of topics. Not only is Matt hugely inspiring, but he is also deeply knowledgeable about how to transform organizational leadership and culture. You won’t want to miss this profoundly informative episode on speaking, consulting, and storytelling! 

Many of us have found ourselves needing to pivot in our careers. And after the COVID-19 pandemic, the need for flexibility and adaptability has become more necessary than ever. In today’s episode, AJ revisits her conversation with former NFL Player Clay Harbor on how to pivot and shift your identity to ensure longevity and success in your career. In addition to sharing her top takeaways from their conversation, AJ also reflects on key lessons like how comparison can hold you back, why comparing yourself does nothing but hurt you, and what you can do to break the cycle of comparison. For special insight into how Brand Builders Group got started and why you should let go of comparison, make sure you tune in today! 

If you’ve ever found yourself at a pivotal point in your career where you needed to reinvent yourself or shift your identity, then today’s episode is for you! Our guest today is an incredible individual who has consistently used discipline, routine, and hard work to achieve great things. Many of our listeners will already be familiar with Clay Harbor from the nine years he spent playing for the NFL, his memorable appearances on The Bachelorette, or his health and fitness brand; which includes an impressive social media presence that boasts more than 240 thousand followers on Instagram alone. After a series of injuries left Clay unable to continue his football career, he decided to ask himself what else he was passionate about and what he wanted to be known for going forward. In our conversation, Clay shares what this transitional time was like for him, how he hoped to use his appearance on The Bachelorette as a stepping stone to a larger goal, and how a disciplined routine has been integral to his success in life and business. We also discuss how Clay and his brother transcended their challenging circumstances, why Clay is passionate about dedicating his life to helping others, and how Brand Builders Group helped Clay further establish his personal brand. Tune in today for a fascinating conversation with a truly inspirational and humble individual on how to find success and build your brand, one small step at a time! 

One of the key components to building your personal brand is understanding your audience, and one of the best ways to get to know your audience is by really listening to them. No one knows this better than Amberly Lago, an incredible speaker, podcast host, and best-selling author, who has formed profound relationships with her followers on social media. Tuning in you’ll hear AJ’s top takeaways from her conversations with Amberly like how to be an effective communicator, what it means to curate your audience, and how you can get to know them better. She also reflects on Amberly’s love of people and her gift for treating her audience like family, as well as how Amberly’s desire for meaningful connections has shaped her personal brand. For an insightful recap of this wonderful conversation with a phenomenal human being, make sure you tune in today! 

Building a personal brand can feel overwhelming. There are so many examples of how you can go about it and a seemingly endless list of things that you could choose to focus on. Today’s guest has done an incredible job of cutting through the noise and building her brand by staying true to who she is, listening to her audience, and trusting her gut. Amberly Lago is a TED speaker, fitness addict, and host of the True Grit and Grace Podcast. She is also the bestselling author of True Grit and Grace: Turning Tragedy into Triumph, a book that chronicles how a devastating motorcycle accident shattered her right leg and permanently altered the course of her fitness career. In it, she is deeply vulnerable and shares how she overcame her darkest moments of despair by learning to love herself again and finding meaning in what happened to her by helping others. Tuning in you’ll hear Amberly talk about her journey from being a fitness coach with virtually zero technical expertise to purchasing a laptop in her forties and building an impressive social media following in the run-up to her book launch. Learn how Amberly created her personal brand from a place of authenticity and why she was so passionate about forming real, lasting relationships through social media. We also delve into the self-doubt that tends to plague us when we evaluate the worth of our personal stories, and how Amberly found belief in the power of her story when she recognized the impact it could have on the lives of others. Amberly is not only a truly inspiring individual, but she is also deeply compassionate and her love of people is infectious. Join us today for a profound conversation on overcoming pain, finding your authenticity, and the power of connection!