Today’s episode is a deviation from our regular format and gets a little bit more personal. Traditionally, we interview exceptional individuals from any number of fields to discuss not just personal branding, but also their journey to success and the challenges they faced along the way. In today’s special episode, however, we hear from our very own Rory Vaden about how he strengthened his personal character and transformed his habits when he decided to give up alcohol. This is the first in a two-part series where Rory shares the strategies he used to break his habit of drinking and how he formed new habits that were in service of the life he wanted to live. Rory takes the time to unpack why he doesn’t believe everyone needs to give up alcohol to make this type of change, and why he felt it was the right choice for him. He also explains why you need a strong personal character to build a strong personal brand, and why your influence will never grow wider than your character runs deep. If you’re interested in making a change in your life but are feeling intimidated by the immensity of the challenge, then stick around for Rory’s story of personal growth and transformation!