
The Influential Personal Brand Podcast
Build and monetize your personal brand. This show is full of some of the best marketing tips for (aspiring) influencers, entrepreneurs, speakers, authors, coaches, executives, and anyone who wants to get their message out to more people. You’ll learn the strategies and tactics that any service-minded messenger can use to find their uniqueness and separate from all the noise to create more impact, influence, and income. Each episode is hosted by New York Times bestselling author and Hall of Fame Speaker Rory Vaden, and his wife, business partner and CEO of Brand Builders Group, AJ Vaden. Brand Builders Group is trusted by people like Lewis Howes (School of Greatness Podcast), Julie Solomon (The Influencer Podcast), and Chalene Johnson (Build Your Tribe Podcast) to provide personal branding expertise for themselves and/or their audiences.
Latest episodes

5 snips
May 12, 2023 • 31min
My 3 Favorite Email Marketing Tips
Discover the power of email marketing and how to monetize an audience. Learn practical tips on broadcast, long-term nurture sequences, and RSS email. Control email opt-outs and engage with your audience through marketing automation. Connect with the podcast team for more business resources.

5 snips
May 9, 2023 • 44min
Advanced Email Marketing Strategies with Nathan Barry
Nathan Barry, Founder of ConvertKit, discusses advanced email marketing strategies including warming up an email list, engaging different mailing list segments, nurturing customers, and building a referral system. He also explores the convenience and speed of building automated marketing campaigns with ConvertKit, as well as turning content into a flywheel for creators.

May 5, 2023 • 13min
How To Keep The Money You Make
This episode is a quick overview of our recent episode with CPA, Fractional CFA, and podcast host, Shannon Weinstein. Join us to hear some highlights from our enriching conversation about money, taxes, and financial literacy. We unpack what it means to learn financial literacy as an entrepreneur, what causes small businesses to fail, and what you can do to make sure that you stay in business. Hear about account dispersion and how it can be of value to your business, and dive in with us as we discuss the mindset shifts that can pay off for you and your business. Join us today to hear all this and more!

May 2, 2023 • 50min
4 Financial Facts That Will Help You Keep More Of The Money You Earn with Shannon Weinstein
Today’s episode is for everyone, no matter how much or how little you make! How do you keep more of the money you’re making? That’s a question relevant to everyone who earns an income. It’s not for millionaires or billionaires; it’s for everyone! You need to have these skills, tools, and mindsets when it comes to money. During today’s episode, we welcome CPA, Fractional CFO, and Keep What You Earn podcast host, Shannon Weinstein. She is here to share her insights on financial management that will transform the way you think about cash flow and making your money work for you. Join us as we discuss goal-setting, cash flow forecasting, and why knowing your tax strategy is just as important as having a good one. We explore how to think outside of the box to create tax-free cash flow, and how to get the most out of conducting your business from home. This episode also touches on hiring your kids, the difference between a deduction and a rebait, and much more. Join us to learn more from today’s inspiring guest!

Apr 28, 2023 • 20min
3 Sources of Inspiration to Help You Outlast Difficulty
We recently hosted Dr. Mariel Buqué for an enriching conversation about her rise from private practitioner to household name. She is a Columbia-trained psychologist and author who has been featured across television and media platforms and has over 700 000 followers online. To kick off our recap, we consider the impact of the consistent flow of information that Dr. Buqué has been publishing over a seven-year period. Next, we talk about prioritizing and taking responsibility for what falls within your control. We invite you to check in with yourself and offer three strategic actions you can take today to invest in your dream, get committed, and stay inspired. Join us to hear our key takeaways from the conversation and insights from our own experience today!

Apr 25, 2023 • 31min
How to Build a Credible Personal Brand with Dr. Mariel Buqué
Today’s guest is a true expert in mental health and trauma recovery. Dr. Mariel Buqué is a Columbia-trained psychologist and author who has been featured across television and media platforms. She joins us today to tell the story of her rise from private practice to a personal brand with over 700 000 followers. Despite her concerns that building a social media presence would detract from her credibility as an expert, these platforms have helped Dr. Buqué to create visibility, leading to real-life opportunities in academic spaces. Join us to hear how she structures her content, the strategy behind growing her team, and plenty of tips to enhance your social media journey. Thanks for tuning in!

Apr 21, 2023 • 16min
What Is Imposter Syndrome and Do I Have It
After our incredible conversation with therapist and entrepreneur, Michelle Chalfant, we wanted to take a closer look at imposter syndrome and how it affects our lives. To start, we define what imposter syndrome is, how you can find out if you have it, where it comes from, and how it disrupts our lives. Then, we tackle some solutions for overcoming limiting beliefs including slowing down and taking control of your emotional health, adopting positive affirmations, and moving through life with desire and intention. If you feel like you are living as a fraud, then please tune in, this one is for you!

Apr 18, 2023 • 53min
How Believing In Yourself Can Grow Your Business with Michelle Chalfant
It is very easy to tell ourselves that we are not good enough, that we are not worthy, and that we don’t deserve to have it all. And in business, self-doubt sticks out like a sore thumb and can deter would-be business partners from working with you. To help us rediscover our worth and to show us that we are indeed valuable, is therapist and entrepreneur, Michelle Chalfant. In our conversation, we get a sense of Michelle’s professional background and how she became ingrained in multiple industries. Michelle explains what The Adult Chair podcast is all about, why she launched her coaching certification program, and what her timeline of success looks like. We also discuss the need for hard work, dedication, and persistence, what you can do to navigate low seasons, and how to foster self-worth and beat imposter syndrome. As we explore the recent explosion of the coaching industry, we encourage you to invest in yourself by taking part in Michelle’s free Self-Worth Bundle course! We end this informative conversation with examples of how to find your why, how to always put your best foot forward, how to outsource correctly, and Michelle’s five tenets for how to be an emotionally healthy adult. Enjoy!

Apr 14, 2023 • 27min
3 Hidden Traits of Successful People
Successful people usually have a mix of traits that are easy to spot and others that are not as evident but are just as important. What are those hidden traits of success? Welcome to the recap edition of the Influential Personal Brand Podcast as we debrief, recap, and summarize our insightful interview with Carey Nieuwhof to unpack the character traits of successful people. Hear why achieving success in your current circumstances paves the way for even more success, the crucial role that trust, collaboration, and building relationships play, and the power of not giving up on your dreams. Discover what you need to commit to, why existential aspects should not dictate your achievements, enduring short-term pain to acquire long-term success, and much more. To uncover the price of admission for ultimate success, tune in now!

Apr 11, 2023 • 40min
How Pastors Can Build Their Personal Brand with Carey Nieuwhof
What began as a hobby ended up turning Carey Nieuwhof into one of the most influential leadership speakers and authors in the world! Between 2012 and 2014, while Carey was pastoring at Connexus (the church he founded), he began blogging and podcasting casually. Today, his online content gets over 1.5 billion views a month and his podcast episodes have been downloaded over 27 million times. In this episode, Carey talks about the providential meeting that kick-started his speaking career, how he has gradually developed his personal brand over the years, and his approach to fulfilling his personal mission of serving leaders. From law school to seminary to the global stage, Carey’s story exemplifies what life can look like when you listen to your calling!