Understanding the Four Types of Email Marketing

There are four main types of email marketing: broadcast emails, long-term nurture sequences, RSS emails, and short-term nurture sequences. Broadcast emails are used for timely announcements or big announcements. Long-term nurture sequences involve pre-scheduled emails that are tailored to each individual's journey. RSS emails automatically notify subscribers about new blog posts or podcast episodes. Short-term nurture sequences are targeted emails based on specific behaviors or actions taken by subscribers.