The Influential Personal Brand Podcast

In the context of so many recent changes in technology and business, entrepreneurs and brand leaders need to stay abreast of what keeps their companies and ideas safe. In this recap episode, AJ goes over the biggest lessons that Heather Pearce Campbell shared during our recent chat with her. The focus of the conversation with Heather was the legal steps that are vital for any business to take, and here, AJ covers a few of these that stood out. You can expect to hear some insight into intellectual property considerations, the different types of agreements and their legal requirements, and all about legal entity structure. So make sure to tune in and also listen to our full episode with Heather if you have not already! 

Some of our episodes are so foundational and important that they can apply to all of our listeners, no matter what niche of online business and personal brand building you occupy. Today's conversation about legal protection with the amazing Heather Pearce Campbell is one of these! Heather is a powerhouse attorney, legal coach, mother, and a whole lot more, and in this chat, we get to cover some of the most pressing issues that entrepreneurs need to be aware of. We talk about copyrights and trademarks, different types of agreements and contracts, and everything in between. As Heather points out, this is such a vital part of a business but is often neglected, which happens for a variety of reasons. So if you want to put your concerns to rest, or just brush up on where you should be focusing your energy, join us to hear Heather simplify the often complex legal side of your business. 

All of the most successful people in the world have cracked the ‘mental toughness code’ and today, we are recapping our chat with Todd Durkin, entrepreneur, speaker, and trainer, discussing the three elements of mental toughness. First, we delve into the three elements and explain how they lead to success. We then discuss how you can increase your discipline, why negative thoughts are dangerous, the place grief has and how it serves you, and so much more! To hear all this and even be introduced to Rory’s brand-new concept, tune in now! 

Do you want to recapture the mojo you have lost? We want you to do the work to get your mind right and today on the Influential Personal Brand Podcast, we are joined by the incredible personal trainer and high-performance expert Todd Durkin. Following a back injury and some life-changing realizations, Todd began working as a trainer, inspiring athletes to get their minds right. Tuning in, you’ll hear about how Todd has overcome struggles, why you need to take time and listen to ‘whispers’, the importance of positive talk, and so much more! Todd even shares the secret to getting your mind right before explaining why you need someone to hold you accountable and support your goals. If you want to change your life and fix your mindset, this is the episode for you! 

Success is difficult to define because it is a subjective and evolving concept influenced by individual values, changing circumstances, external factors, and the multifaceted nature of human life. It requires introspection, self-awareness, and an understanding of one's own priorities and values to arrive at a meaningful definition of success. In this recap episode, we review our interview with entrepreneur and best-selling author Ryan Blair and unpack what success looks like. AJ shares her definition of success and how it relates to time, confidence, and serving others. We discuss the power of being able to walk away, the freedom of time, and why continually paying it forward is vital. To discover the true definition of success, tune in now! 

Turning your job into your calling is a process that takes time and effort. By focusing on your values, building positive relationships, and taking ownership of your work, you can find greater fulfillment and purpose in your job. In this episode, we talk to Ryan Blair, a bestselling author and successful entrepreneur about the secrets to success. Despite growing up in a tough environment and being involved in gang activity as a teenager, Ryan turned his life around and became a thriving entrepreneur, author, and thought leader. In our conversation, Ryan shares his incredible journey from gang member to multimillionaire entrepreneur and discusses the key strategies he used to build an influential personal brand. We delve into how he has been able to turn the personal aspects of his life into a business, crafting the hero in his story, the role of mentors, keeping a healthy balance between your personal and professional lives, embracing your faith, and how God uses clues to guide you. We also dive into his fascination with technology, the ways technology is impacting business, why AI might replace your job but not your calling, AI-powered coaching, and building your business based on purpose instead of profit. Whether you're an entrepreneur, business leader, or aspiring thought leader, you won't want to miss this insightful conversation. 

Marketing automation is an exciting endeavor because it empowers marketers to optimize their processes, deliver personalized experiences, nurture leads, and drive revenue growth. It combines technology, data, and creativity to create efficient, targeted, and impactful marketing campaigns that yield measurable results. In this recap episode, we highlight the key takeaways from our conversation with Lauren Cannon about funnels and marketing automation tools. We dive deep into the fundamental principles and strategies that will help you optimize every stage of your funnel and achieve exceptional business growth. Join us as we uncover the secrets to driving conversions, captivating your audience, and taking your online marketing to new heights. Tune in now and discover the secrets to unlocking unstoppable growth with Rory Vaden! 

Funnels are a powerful concept in marketing and sales that can help drive revenue and growth. A funnel represents the customer journey from initial awareness to making a purchase or taking a desired action. By optimizing each stage of the funnel, businesses can increase conversion rates and ultimately generate more revenue. In this episode, we are joined by the CEO and Founder of Make It Pretty, Lauren Cannon, to help unpack using marketing automation and funnels to drive revenue growth. In our conversation, we discuss leveraging marketing automation to reach and serve more people, how to incentivize customers, and her approach to closing a deal. We talk about how lead magnets act as a sliding scale of perceived value, building an audience with free coaching, and the best approach for high-value items and services. We also unpack the sweet spot for a product or service launch, the value of email marketing, why you should not rely on evergreen webinars, and more! Join us as we unlock the secrets of using marketing automation and funnels to supercharge your revenue growth with Lauren Cannon! 

Vinnie Fisher is a businessman, entrepreneur, author, husband, father, and the co-founder and CEO of Fully Accountable, a full-service accounting firm that goes beyond basic bookkeeping and offers outsourced finance and accounting services for eCommerce and technology companies. In our recent conversation with Vinnie, we learned about some of the differences between growth and scale, the mindset that comes with growing your business and setting good profitability goals, and whether or not you should even be thinking about scaling right now. In this recap episode, we share our highlights, key takeaways, and reflections on how you can grow your business by changing the way you think, plan for healthy growth while keeping an eye on profits, and so much more! Tune in today. 

Many entrepreneurs and business owners struggle with proper growth and scaling strategies for their companies. While there are a few critical areas that usually hold a business back from scaling effectively, today’s guest believes that it starts with the mindset of the CEO at the helm. Vinnie Fisher is a businessman, entrepreneur, author, husband, father, and the co-founder and CEO of Fully Accountable, our bookkeeping, fractional CFO, tax strategy, and all-things-accounting firm. You could even say that Fully Accountable serves as the financial department for the Brand Builders Group! A lawyer by training, Vinnie practiced tax and business law for a decade before leaving the field in 2007 to pursue entrepreneurship full-time. Tuning into today’s episode, you’ll gain some insight into Vinnie’s career journey and learn about the difference between growth and scale, the mindset that comes with growing your business and setting good profitability goals, and whether or not you should be thinking about scaling right now. If you’re in a season of your life where you want to grow but you’re not sure where to start, this is the episode for you! Join us as Vinnie shares tips and practical advice that will help you build a profits- and people-first mindset and skyrocket in all areas of your life, leadership, and business.