Podcasting Business School

If one of your goals for your podcast is to be able to earn income by promoting your own products, programs, and services this episode is for YOU. What if you were able to create a virtually endless pipeline of your ideal potential customers that are excited to connect with you? Check out episode 147 of Podcasting Business School as I discuss: How to create a new podcast or a new podcast episode for your current show that attracts and serves your ideal potential clients. Examples to help you decide whether you should launch a completely new show or not. The MOST IMPORTANT step in this system that will make a huge difference in your relationship building (and business building) efforts. How to create "stepping stones" to bring potential clients closer to your center of influence. Check out my new show: Let's Talk About Your Podcast https://podcasts.apple.com/us/podcast/lets-talk-about-your-podcast/id1544448944 ************************************************************ Join our next Pod Pals Zoom Party. These are totally FREE and it's the most fun you could possibly have with a group of podcasters on a Tuesday night: www.PodcastingBusiness.School

It's pretty easy to get caught up in the "marketing" of our podcast with a constant obsession around show promotion and sales. Today my guest Chris Ross is going to challenge us to switch from thinking about promotion and sales and instead focus on creating Win Win scenarios for our audience members. Chris is the host of The Win Win Effect and Winject Radio and he's the man that has powered marketing and sales behind some of the largest brands in the world. Check out episode 146 of Podcasting Business School as Chris and I discuss: Why he is going ALL IN on podcasting. The promotion strategies that he's implementing for his own shows. What podcasters are doing WRONG when it comes to building their audience. How to create WIN WIN scenarios for our audience members and potential clients. Connect with Chris: https://winject.com/ ************************************************************ Want to know the EXACT steps I took in 2020 that helped me 6X my monthly download numbers? Check out my Download Growth Club and allow me to help you build your Download Growth Pipeline! www.DownloadGrowthClub.com

I was able to 6X my monthly downloads from January 2020 to December 2020 and in this episode I'm going to give you FOUR simple steps that will help you massively grow your show in 2021. Check out episode 145 of Podcasting Business School as I discuss: How I can be a Podcast interview match maker for you for FREE. The exact number of shows I want you to be a guest on in 2021 and how to pull it off. The single most effective social media strategy for download growth. The paid advertising platform I want you to start off with. Podcast episode links mentioned in this episode: EP 137: Paid Advertising Review of Overcast https://podcasts.apple.com/us/podcast/137-paid-advertising-review-overcast/id1439327697?i=1000501695547 EP 132: Using FB and IG ads to grow your podcast w/ Salome Schillack https://podcasts.apple.com/us/podcast/132-using-fb-and-ig-ads-to-grow-your-podcast/id1439327697?i=1000499333326 Want to know the EXACT steps I took in 2020 that helped me 6X my monthly download numbers? Check out my Download Growth Club and allow me to help you build your Download Growth Pipeline! www.DownloadGrowthClub.com

I'm going to keep it real with you Pod Pals.....email marketing isn't the sexiest of podcasting topics BUT if you can level up this important skill set you are going to level up your ability to properly connect with your audience and potentially convert more of those people into paying customers.....sound good?? Check out episode 144 of Podcasting Business School as I chat with email marketing wizard Kimberly Weitkamp from the Audience Converter Podcast. In this episode we cover: How she defines a successful email campaign. What email marketing strategies are working well right now? Email titles: what you should do and what you should NOT do. Making that 1st email really count. Are lots of links and images OK or are they hurting our open rate? Ideas for "value add" weekly emails. Connect with Kimberly: https://theaudienceconverter.com/ ************************************************************ Join our next Pod Pals Zoom Party. These are totally FREE and it's the most fun you could possibly have with a group of podcasters on a Tuesday night: www.PodcastingBusiness.School

This year has been FULL of twists and turns Pod Pals! As we wrap up 2020 I wanted to share some of my top lessons learned as a podcaster. Check out episode 143 of Podcasting Business School as I discuss: The difference that "niching down" will make for your show. The business model that everyone needs to consider implementing. What you should STOP spending money on and where you should reinvest those funds. One strategy that I've completely reversed course with. Why developing your community connection points is more important than ever. ************************************************************ Join our next Pod Pals Zoom Party. These are totally FREE and it's the most fun you could possibly have with a group of podcasters on a Tuesday night: www.PodcastingBusiness.School

I'm bringing a different type of conversation to the table this week Pod Pals! We are all out there putting in major work to grow our podcasting brands and our businesses but it is also super important to not let all of this time, effort, and energy destroy our marriage. To tackle this tough topic I've brought in Monica Tanner the host of the podcast On The Brighter Side: Marriage for Entrepreneurs. Monica is a highly successful podcaster, mom, wife, and relationship and intimacy expert. Check out episode 142 of Podcasting Business School as Monica and I discuss: The most common struggle zone entrepreneurs have in their marriage. Her marriage tips for the entrepreneur in the relationship. Her marriage tips for the non-entrepreneur in the relationship. How we can find balance between the time and effort we invest in our business and in our relationships. Connect with Monica: www.onthebrightersideofmarriage.com ************************************************************ Ready for a FREE 30 min business coaching session with Adam? Get signed up for a Podcast Audit Interview: www.PodcastingBusiness.School

Today I'm doing three Podcast Audit sessions with some of my favorite new Pod Pals: Connie Whitman from The Heart Centered Sales Leader Alexa Schirm from The Weekly Fill Jay Chinn from The Grill Coach Check out episode 141 of Podcasting Business School as I deliver tips on: How to grow your show by getting booked to be on more shows. A quarterly launch sales strategy to help you sell your programs and services. How to create relationships that will eventually lead to sponsorships for your show. ************************************************************ Want a FREE 30 min business coaching session with Adam? Get signed up for a Podcast Audit Interview: www.PodcastingBusiness.School

If you have been feeling like your podcast growth has been stalled out this episode is going to help you get moving in the right direction again! Today I'm chatting with Luis Diaz from Podcast Domination Show and author of How To Get Your First 100,000 Downloads in 100 Days. Luis has launched and consulted for 50+ podcasts and helped his clients generate over 5.5 Million Downloads. He's helped some of the most well-known entrepreneurs and personal brands online build their podcast from NFL athletes, Olympic medalists, nine-figure entrepreneurs, venture capitalists, and many more thought leaders across a dozen or more industries. Check out episode 140 of Podcasting Business School as Luis and I discuss: The BIG mistakes he sees podcasters making that are hurting their growth or wasting their time. A strategy about how you can actually BUY your ideal audience. The three levels of podcast marketing that we need to be aware of and using. Paid podcast advertising strategies that are working. How to book bigger name guests and get booked on bigger podcasts. Some things to try if our podcast growth is stalled out. Connect with Luis: https://www.podcastdomination.co/ *********************************************************** Join our next Pod Pals Zoom Party so you can network, share ideas, and do interview swaps with other podcasters! www.PodcastingBusiness.School

If you are wanting to build an engaged audience and monetize your podcast then you MUST become skilled in the art of networking. One of the biggest mistakes I see podcasters making is that they are making awesome connections but they are not effectively tracking and nurturing those relationships. Check out episode 139 of Podcasting Business School as I discuss: My weekly networking schedule. The one KEY thing I do when I send out follow up emails. How I track all of my key connections. How I nurture the relationships with my key connections. *********************************************************** Join our next Pod Pals Zoom Party so you can network, share ideas, and do interview swaps with other podcasters! www.PodcastingBusiness.School

It is important that we set up our podcasting brands for success by making them stand out among the crowd so this week I'm bringing in Nancy Juetten to help us with that! Since 2009, Bye-Bye Boring Bio 2020 Workbook Author and Get Known Get Paid Mentor Nancy Juetten has upgraded bios for speakers, experts, and authors who once struggled to broadcast their brilliance on paper or online. With her workbook, Broadcast Your Brilliance Boot Camp and Get Known Get Paid Private Mentoring Programs, she created a multiple six figure business that serves clients around the world, while earning loyal fans and followers who value her "all of the help and none of the hype" advice. Check out episode 138 of Podcasting Business School as Nancy and I discuss: How to make the most of every opportunity we have to speak live or virtually. What we need to be doing when we get interviewed on other podcasts to ensure our branding stands out. The huge advantages of being "niched down" Connect with Nancy: https://getknowngetpaid.com/ *********************************************************** Ready to stop hearing crickets when you release new episodes? Check out my brand new Download Growth Club www.DownloadGrowthClub.com