Podcasting Business School

Hey Pod Pals! It's time for another Podcast Audit episode! Check out episode 133 of Podcasting Business School as I'm joined by Robert Crandall from the Short Storiess podcast, Jacob Andreae from the Mind Your Body Podcast, and Janet Gourand from the Goodbye to Alcohol podcast. In these Podcast Audit sessions we discuss: Strategies on how to get to 1,000 downloads per episode. How to monetize your show with a "Patreon Model" with bonus access for listeners. How to build a coaching business around a health podcast.   *********************************************************** Ready to stop hearing crickets when you release new episodes? Check out my brand new Download Growth Club www.DownloadGrowthClub.com

One of the biggest holes in my podcast marketing skill set has to do with using Facebook and Instagram ads to grow my show. I've "donated" a LOT of my hard earned money testing things out and trying to decode this strategy on my own and today I'm FINALLY tagging in a FB and IG ads expert to show us how it's done! Salome Schillack is an Online Marketing and Facebook Ads Strategist. She helps online course creators launch, scale and grow their courses and membership programs faster with clever Facebook and Instagram ads strategies that work. Check out episode 132 of Podcasting Business School as Salome and I discuss: The ad strategy that NO ONE ELSE is talking about that is helping her clients engage with their ideal audience and pay a lot less when they run conversion ads. Specific ad strategies to use when we are just starting out with a very small warm audience. What metrics we should watch to know if our ads are getting a good response. How much we should invest daily on specific types of ads with different objectives. She also breaks down her specific recommendations on how to run ads to promote our podcast or a podcast episode. The content we cover in this episode has already been a huge game changer for me and I think you are going to absolutely love it too! Connect with Salome: https://shineandsucceed.com/ *********************************************************** Ready to stop hearing crickets when you release new episodes? Check out my brand new Download Growth Club www.DownloadGrowthClub.com  

Are you a podcaster that is interested in things like ramping up your downloads and your audience engagement with IDEAL podcast listeners? Check out episode 131 of Podcasting Business School as I dive DEEP on a download growth technique I call The Zoom Party. In this episode I will discuss: Who this technique is best suited for. Why this technique is so effective right now. The exact process on how to pull this off with your audience. My pro tips to make sure you take your Zoom Party to the next level.   Ready to stop hearing crickets when you release new episodes? Check out my brand new Download Growth Club www.DownloadGrowthClub.com    

One of the things that many podcasters crave (myself included) is having a connected relationship with our podcasting audience. It's always SO NICE to get that email or DM that says "You are making a difference for me!"......but many of us are hearing crickets from our podcast audience. With this episode I'm bringing in Jessica Kupferman from She Podcasts to help us build a legion of raving podcast audience members. She is also going to deliver some amazing podcasting tips! Jessica Kupferman is the co-host and co-founder of the She Podcasts brand, which currently supports over 18,000 female podcasters and has a digital marketing reach of over 55,000 content creators. Check out episode 130 of Podcasting Business School as Jessica and I discuss:  Tips for creating and nurturing a massive Facebook community. How she developed a paid membership option that she could market to her free community. The ONE huge mistake she wishes podcasters would quit making. Her biggest podcasting business epic fail moment. How she would make her first $1,000 if she had to start all over again from scratch with her show. Connect with Jessica: https://www.shepodcasts.com/   Ready for some Podcasting Business Coaching? My Podcasting Business Coaching Starter Pack is on sale this week. Use the promo code PODPAL at checkout to save $50 www.PodcastingBusiness.School        

I think that one of the areas of business and marketing that podcasters struggle with is building and using lead magnets to grow their email list. Check out episode 129 of Podcasting Business School as I discuss: Why podcasters need to start using lead magnets. When we should use lead magnets and which platforms we should be promoting them on. SIX ideas for highly effective lead magnets that I've used. The HUGE mistake that I see my Pod Pals making that I want you to avoid. A new free tool that I have created to help you build your next lead magnet in 5 days or less so that you can get in the game and start building your email list!   Download the FREE 5-Day Podcasting Lead Magnet Bootcamp mini course here: https://www.transformationcoach.me/podcasting-business-builders

Ok....you've launched your show.....the next step is to ramp up your show quality and level up your podcasting skills so you can grow your audience! Today I'm bringing in Rock and Zach from SquadCast to deliver some tips on how to be better podcasters and host an amazing show. Check out episode 128 of Podcasting Business School as we discuss: The major issues they set out to solve around recording high quality podcast interviews. The difference between recording a podcast on SquadCast vs Zoom. Some simple tips to help podcasters instantly improve their audio quality. Connect with Rock & Zach: https://squadcast.fm/ You're invited to my next Pod Pals Zoom Party where you can connect and share podcast growth strategies with podcasters from all over the world with all experience levels:   Join the next session for FREE at: www.PodcastingBusiness.School

Since the pandemic hit we've all been spending a LOT more time on virtual stages like Zoom and with today's episode I'm going to show you how to ROCK this virtual stage and use it to build your podcasting platform and ramp up your downloads. Check out episode 127 of Podcasting Business School as I deliver tips around how you can rock the Zoom stage both as a presenter and an audience member. In this episode I will teach you: The simple adjustment I make at the beginning of each zoom chat that helps me promote my podcast. How to use the chat feature to get more downloads. How to stand out in the crowd as a virtual stage speaker. What I'm calling "The Great Advantage" that a virtual stage provides over a live stage and how you can use this strategy to grow your community like crazy! You're invited to my next Pod Pals Zoom Party where you can connect and share podcast growth strategies with podcasters from all over the world with all experience levels: Join the next session for FREE at: www.PodcastingBusiness.School    

Do you ever get frustrated because you are putting in the work to grow your show and you still aren't seeing your download numbers increase? Maybe it's time to consider using paid ads to ramp up your downloads? Check out episode 126 of Podcasting Business School as my friend Katie Krimitsos gives us some amazing strategies for exploding your download growth with paid ads. In this episode Katie and I discuss: The specific platforms she is using for paid ads and what is working the best on each platform. How you can get FREE advertising on certain podcast player platforms. Who should NOT be using paid ads right now. If she were starting from scratch with a brand new show, how she would invest $1,000 on ads. Katie Krimitsos is a mom, wife, adventurer, podcaster, seeker and change maker.  She's committed to brightening the light of women around the world through the Women’s Meditation Network podcast and Sleep Meditations for Women podcast, both of which provide guided meditations created with the special journey of women in mind.  Connect with Katie: https://womensmeditationnetwork.com/   Ready to come on the show and do a FREE Podcast Audit Interview? www.PodcastingBusiness.School

With this episode of Podcasting Business School I'm delivering my best podcasting tips to three of my Pod Pals. If you are curious about how to use Instagram to get more downloads, how to build a sponsorship pipeline, or the steps needed to go full time as a podcaster then this episode will be your JAM! Check out episode 125 of Podcasting Business School as I do three Podcast Audit sessions with: Susmitha Veganosaurus from The Feel Good Factor podcast. We chat about some tips on how to use Instagram to get more downloads and audience engagement.  Tamar Medford from The Road To Health podcast. We discuss strategy around being able to go full time as a podcaster. Rachel Gregory from the Metflex and Chill podcast. We talked about how to form a sponsorship pipeline. Here's how you can connect with my Podcast Audit guests from this episode: Susmitha Veganosaurus: https://www.veganosaurus.com/category/the-feel-good-factor-podcast Tamar Medford: https://www.theroadforward.ca/ Rachel Gregory: https://www.metflexlife.com/   Ready to come on the show and do a FREE Podcast Audit? www.PodcastingBusiness.School  

One of the mindset shifts that has been a major game changer for me on my podcasting journey was when I realized that I was a member of the media.....and I essentially was the owner of a media company. There are many ways to leverage our status as media members once we have made this mindset shift and today I'm chatting someone who has mastered the process: Laura Powers from the Powers Hour Podcast. Check out episode 124 of Podcasting Business School as Laura gives us her best podcasting tips on the topics of: How she leverages her media status to get access to special events and high level interviews. What is was like being interviewed by Will Ferrell as Ron Burgundy.  How we can monetize our show by selling our own products and services. A quick tip for podcast growth. Connect with Laura: www.PowersHour.biz   Ready to network, share ideas, and connect with a community of amazing podcasters?   Join our FREE Podcasting Business School community: www.PodcastingBusiness.School