Podcasting Business School

Lately I've been doing a lot of research on various paid advertising platforms and methods that we can use to increase our downloads and this episode is going to be the first of many Paid Advertising Review episodes. Check out episode 137 of Podcasting Business School as I do a deep dive review of my experience and results from advertising on the Overcast.FM platform. In this episode I break down: A mini checklist to go through BEFORE you pay for advertising for your show. An overview of what advertising looks like on Overcast. The strategy I used to save $1,100 on my ad. The GIANT mistake I made on my first ad that hurt my performance. Four tips to help you have a very successful ad on the Overcast platform. My specific results from my Overcast ads including how many new subscribers I acquired. Here is the link to the Overcast.FM advertising page: https://overcast.fm/ads *********************************************************** Ready to stop hearing crickets when you release new episodes? Check out my brand new Download Growth Club www.DownloadGrowthClub.com

I know that many of us have felt some serious business strain and stress from the COVID 19 pandemic so I wanted to bring in someone that can share some ideas about how we can shift our mindset and our business during this challenging time in our lives. Brian Bogert is a human behavior and performance coach, speaker, business strategist and philanthropic leader who helps people make their best even better. Check out episode 136 of Podcasting Business School as Brian and I discuss: The tragic injury he had when he was a child and how that shaped his mindset moving forward. The reason we should all shift out mental conversation to asking ourselves "WHAT" based questions instead of "WHY" based questions right now. How he has pivoted his online brand and marketing strategies during the pandemic. His advice for someone that is wanting to continue to grow their brand right now and make their business "pandemic proof". Here is how you can connect with Brian: https://brianbogert.com/ *********************************************************** Ready to stop hearing crickets when you release new episodes? Check out my brand new Download Growth Club www.DownloadGrowthClub.com

If you are a podcaster that is interested in ramping up your downloads and connecting with ideal podcast listeners that may turn into customers.....this technique will be your JAM! Now, that being said, this is NOT a "quick and easy fix" type of a method. You are going to have to put in some work, plant some seeds, nurture relationships, and then the harvest comes! Check out episode 135 of Podcasting Business School as I dive through the details of my FB Group Expert Method where I will discuss: The key questions you need to understand about your ideal podcast listeners. How to figure out where your ideal listeners are hanging out on Facebook. Criteria for how to choose which FB groups you want to start adding value to as an expert. The EXACT participation methods that are working well for me while respecting the rules of each community I'm a part of. Some BONUS connection tips that will take your networking game to the next level! *********************************************************** Ready to stop hearing crickets when you release new episodes? Check out my brand new Download Growth Club www.DownloadGrowthClub.com

This episode is going to over deliver on two key aspects of podcasting business building: 1. How to quickly grow your email list with IDEAL audience members. 2. How to structure your offer pricing and how to introduce offers at various price levels. I'm bringing in my Pod Pal Michael Neeley from The PodQuest Show to deliver the goods on these topics! Michael is a veteran podcaster with several shows that are all monitized and growing rapidly. I recently spoke at his PodQuest virtual event and he blew my mind with his info on email list growth and sales structure and strategy so I knew I needed to have him on the show to deliver on these topics......and of course...he CRUSHED IT! Check out episode 134 of Podcasting Business School as we dive deep on the topics of: His lessons learned from converting his live event into a virtual event because of the pandemic. The specific details of his group giveaway technique that can literally add thousands of people to your email list. How to use the group giveaway technique as an income generation source. His best practices for creating pricing tiers for your offers. Specific advice on when and when not to deliver offers at various price points. There is a LOT of gold in this episode so take good notes Pod Pals! Connect with Michael: www.PodQuest.net/live Use the promo code PBS450 for a SWEET discount on his event! *********************************************************** Ready to stop hearing crickets when you release new episodes? Check out my brand new Download Growth Club www.DownloadGrowthClub.com

Hey Pod Pals! It's time for another Podcast Audit episode! Check out episode 133 of Podcasting Business School as I'm joined by Robert Crandall from the Short Storiess podcast, Jacob Andreae from the Mind Your Body Podcast, and Janet Gourand from the Goodbye to Alcohol podcast. In these Podcast Audit sessions we discuss: Strategies on how to get to 1,000 downloads per episode. How to monetize your show with a "Patreon Model" with bonus access for listeners. How to build a coaching business around a health podcast. *********************************************************** Ready to stop hearing crickets when you release new episodes? Check out my brand new Download Growth Club www.DownloadGrowthClub.com

One of the biggest holes in my podcast marketing skill set has to do with using Facebook and Instagram ads to grow my show. I've "donated" a LOT of my hard earned money testing things out and trying to decode this strategy on my own and today I'm FINALLY tagging in a FB and IG ads expert to show us how it's done! Salome Schillack is an Online Marketing and Facebook Ads Strategist. She helps online course creators launch, scale and grow their courses and membership programs faster with clever Facebook and Instagram ads strategies that work. Check out episode 132 of Podcasting Business School as Salome and I discuss: The ad strategy that NO ONE ELSE is talking about that is helping her clients engage with their ideal audience and pay a lot less when they run conversion ads. Specific ad strategies to use when we are just starting out with a very small warm audience. What metrics we should watch to know if our ads are getting a good response. How much we should invest daily on specific types of ads with different objectives. She also breaks down her specific recommendations on how to run ads to promote our podcast or a podcast episode. The content we cover in this episode has already been a huge game changer for me and I think you are going to absolutely love it too! Connect with Salome: https://shineandsucceed.com/ *********************************************************** Ready to stop hearing crickets when you release new episodes? Check out my brand new Download Growth Club www.DownloadGrowthClub.com

Are you a podcaster that is interested in things like ramping up your downloads and your audience engagement with IDEAL podcast listeners? Check out episode 131 of Podcasting Business School as I dive DEEP on a download growth technique I call The Zoom Party. In this episode I will discuss: Who this technique is best suited for. Why this technique is so effective right now. The exact process on how to pull this off with your audience. My pro tips to make sure you take your Zoom Party to the next level. Ready to stop hearing crickets when you release new episodes? Check out my brand new Download Growth Club www.DownloadGrowthClub.com

One of the things that many podcasters crave (myself included) is having a connected relationship with our podcasting audience. It's always SO NICE to get that email or DM that says "You are making a difference for me!"......but many of us are hearing crickets from our podcast audience. With this episode I'm bringing in Jessica Kupferman from She Podcasts to help us build a legion of raving podcast audience members. She is also going to deliver some amazing podcasting tips! Jessica Kupferman is the co-host and co-founder of the She Podcasts brand, which currently supports over 18,000 female podcasters and has a digital marketing reach of over 55,000 content creators. Check out episode 130 of Podcasting Business School as Jessica and I discuss: Tips for creating and nurturing a massive Facebook community. How she developed a paid membership option that she could market to her free community. The ONE huge mistake she wishes podcasters would quit making. Her biggest podcasting business epic fail moment. How she would make her first $1,000 if she had to start all over again from scratch with her show. Connect with Jessica: https://www.shepodcasts.com/ Ready for some Podcasting Business Coaching? My Podcasting Business Coaching Starter Pack is on sale this week. Use the promo code PODPAL at checkout to save $50 www.PodcastingBusiness.School

I think that one of the areas of business and marketing that podcasters struggle with is building and using lead magnets to grow their email list. Check out episode 129 of Podcasting Business School as I discuss: Why podcasters need to start using lead magnets. When we should use lead magnets and which platforms we should be promoting them on. SIX ideas for highly effective lead magnets that I've used. The HUGE mistake that I see my Pod Pals making that I want you to avoid. A new free tool that I have created to help you build your next lead magnet in 5 days or less so that you can get in the game and start building your email list! Download the FREE 5-Day Podcasting Lead Magnet Bootcamp mini course here: https://www.transformationcoach.me/podcasting-business-builders

Ok....you've launched your show.....the next step is to ramp up your show quality and level up your podcasting skills so you can grow your audience! Today I'm bringing in Rock and Zach from SquadCast to deliver some tips on how to be better podcasters and host an amazing show. Check out episode 128 of Podcasting Business School as we discuss: The major issues they set out to solve around recording high quality podcast interviews. The difference between recording a podcast on SquadCast vs Zoom. Some simple tips to help podcasters instantly improve their audio quality. Connect with Rock & Zach: https://squadcast.fm/ You're invited to my next Pod Pals Zoom Party where you can connect and share podcast growth strategies with podcasters from all over the world with all experience levels: Join the next session for FREE at: www.PodcastingBusiness.School