
The Idea Maze
The Idea Maze is a podcast that asks the question: where do great entrepreneurial ideas really come from? Many of us have heard the origin stories of larger-than-life successes, but by the time a company becomes a household name, these stories have been revised to sound more like legend than history. In this podcast, we will be speaking with founders who are still very much in the Idea Maze, and are willing to share the mistakes, false starts, u-turns, and reboots that led from having zero idea to where they are today. Hosted and created by Rob Go, founding partner of NextView
Latest episodes

Nov 18, 2024 • 48min
Episode 14: The Indie Path: Bryce Roberts and his alternative to the VC Industrial Complex
Bryce Roberts, Founder of Indie.vc, shares his transformative journey from corporate life to championing alternative investment strategies. He critiques the traditional venture capital model, advocating for an approach focused on customer needs and sustainable cash flows. Bryce emphasizes the importance of starting small and maintaining independence as keys to success. Through personal anecdotes and insights, he highlights the significance of storytelling and adapting to life's unpredictability, offering a fresh perspective for aspiring entrepreneurs.

Oct 1, 2024 • 37min
Episode 13: Following Your Curiosity with Didero's Tom Petit
In this episode of "The Idea Maze," Rob Go sits down with Tom Petit, one of the co-founders of Didero, an AI company focused on automating supply chain management. Born in Belgium and spending early years in Texas, Tom's unique childhood has shaped his entrepreneurial spirit. He opens up about the introspective journey of exiting a venture-backed business and rediscovering the curiosity that led him to be a founder in the first place. He also dives into the inception of Didero and the profound impact of finding true meaning in work and life. Show link: The 7 Principles of Making Marriage Work

Aug 1, 2024 • 45min
Episode 12: Social Entrepreneur Gabor Cselle on Building in Public
On this episode of "The Idea Maze," we're joined by Gabor Cselle, a serial social entrepreneur known for founding companies like reMail, Namo Media, and T2. Gabor discusses the inspirations, challenges, and key lessons from his ventures, emphasizing the importance of risk-taking and the dynamics of building in public. He reflects on his time at Google, founding reMail and Namo Media, and the process of building Pebble (fka T2). He also shares insights from his current phase of exploring new ideas for his next big project and how he'll know what direction to go in next. Show link:7 Powers: The Foundations of Business Strategy

Jul 1, 2024 • 43min
Episode 11: Wendy Tsu on Innovating Fertility Care with Branch Care
On this episode of The Idea Maze, we're joined by Wendy Tsu, CEO of Branch Care. Wendy leads us through her journey from a tech-savvy upbringing in the Bay Area to founding a company aiming to democratize fertility care across the US. Wendy shares her learnings from observing one of the best serial entrepreneurs launch multiple businesses within Alleycorp as well as her own personal mantras that guide her journey today.

Jun 3, 2024 • 28min
Episode 10: Michael Karnjanaprakorn on Skillshare, Otis, and The Psyche of a Founder
On this episode of The Idea Maze, we are joined by serial founder, Michael Karnjanaprakorn. He shares his honest and challenging experiences founding both the popular learning community, Skillshare and Otis Wealth, a company pioneering fractionalized ownership of collectibles. He also gives an insight into how he's worked to balance his ego, founder identity, and passion as he reimagines this next stage of work. Show Links:Michael Karnjanaprakorn

May 1, 2024 • 43min
Episode 9: Appy People's Aaron White on Building with Confidence
This episode of The Idea Maze, we're joined by Aaron White, co-founding CTO of multiple venture-backed startups and now CEO of Appy People. He's also spent time as the VP of VC firm Venrock and as the co-founder of Boundless. Rob and Aaron discuss everything from the role of a CTO in the idea maze, what working in VC taught him, and how he is thinking through this era of AI.

Mar 11, 2024 • 42min
Episode 8: Ariel Diaz: 4x Founder on the Artistic Approach to Business
Ariel Diaz, 4x Founder, discusses taking an artistic approach to entrepreneurship, exploring spreading ideas, leading with a right-brain mindset, building creative ventures, trademark value in language, resonating with a specific group, drawing inspiration from artistic concepts, balancing independence and collaboration, and the power of curiosity for personal growth.

Feb 26, 2024 • 4min
The Idea Maze: Five Key Takeaways from Year 1
After our first year of The Idea Maze, we wanted to share five key takeaways that we have distilled from these conversations. Listen to host Rob Go break down the most significant lessons he learned from past episodes.

Feb 1, 2024 • 43min
Episode 7: General Assembly and Common Living's Brad Hargreaves
Welcome back! These next several episodes will feature terrific founders that are still in the midst of the idea maze themselves. We'll explore how their prior founder experiences have shaped their approach and the things they are looking to repeat and avoid as they traverse the idea maze for the 2nd, 3rd, or 4th time.In this episode we're joined by Brad Hargreaves, co-founder of the popular professional education company, General Assembly. He also started Common Living, a community driven residential real estate company, and most recently launched Thesis Driven, a newsletter diving into the intersection of real estate and innovation. As he navigates the idea maze for the fourth time, Brad gives us a glimpse into his own thought process and mindset as he begins this new journey. Show Link: Chesterton's Defense Parable

12 snips
Nov 1, 2023 • 47min
Episode 6: Brian Long, Author of Problem Hunting: The Tech Startup Textbook
Serial entrepreneur Brian Long discusses his journey founding successful companies and shares insights from his book 'Problem Hunting.' They delve into strategies for identifying and solving business challenges, shifting focus to customer communication tools, the importance of market selection, effective feedback seeking, hiring salespeople for startup success, and rethinking problem hunting for long-term success.
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