
The Idea Maze
The Idea Maze is a podcast that asks the question: where do great entrepreneurial ideas really come from? Many of us have heard the origin stories of larger-than-life successes, but by the time a company becomes a household name, these stories have been revised to sound more like legend than history. In this podcast, we will be speaking with founders who are still very much in the Idea Maze, and are willing to share the mistakes, false starts, u-turns, and reboots that led from having zero idea to where they are today. Hosted and created by Rob Go, founding partner of NextView
Latest episodes

Oct 2, 2023 • 41min
Episode 5: Jesse Pujji, Gateway X
On this episode of The Idea Maze, Rob is joined by Jesse Pujji, co-founder of Ampush and founder of Gateway X - focused on launching startups that can become self-sustaining businesses without the need of venture capital. They dive into Jesse's criteria for launching companies, his best advice for second-time founders, and the two types of entrepreneurs. Show link: Zone of Genius

Sep 5, 2023 • 41min
Episode 4: Mike Salguero, ButcherBox
On this episode of The Idea Maze, Rob sits down with Mike Salguero, CEO and founder of ButcherBox. It's unlike any other story we've heard so far, a bootstrapped business that all started from a side project. With over $600 million in revenue already, it's a story of wild, surprising success. Show link: The Lean Canvas Tool

Aug 1, 2023 • 37min
Episode 3: Zach Shefska, CarEdge
In this episode, Rob is joined by Zach Shefska, the founder of CarEdge. This is a story of a "distribution first" startup created by a father-son team. Zach set out to reshape the consumer experience in the auto industry but started first with building an audience in this highly competitive category. CarEdge has quickly become a top 50 automotive website and developed a media arm that generates millions of monthly views, even as its core product is still taking shape.

Jul 1, 2023 • 41min
Episode 2: Jessica Kim, ianacare
On our second episode, Rob Go is joined by ianacare Co-Founder, Jessica Kim. Jessica shares her experience as an EIR (Entrepreneur in Residence) before pivoting to care for her mom. Jessica's grief and frustration inspired her to tackle the inadequate system of support for caregivers together with her co-founder, Steve Lee.

Jun 1, 2023 • 32min
Episode 1: Stu Wall, Setpoint
Welcome to the first episode of the Idea Maze, where our host Rob Go sits down with Stu Wall. Stu is the CEO and cofounder of Setpoint.io, a residential fintech platform. A repeat founder, he walks us through starting Setpoint, grappling with finding the right idea, and the stress of holding on to your founder identity.

May 15, 2023 • 2min
Welcome to The Idea Maze
Welcome to The Idea Maze. Stay tuned for our first episode, dropping on June 1. The Idea Maze is a podcast that asks the question: where do great entrepreneurial ideas really come from? Many of us have heard the origin stories of larger-than-life successes, but by the time a company becomes a household name, these stories have been revised to sound more like legend than history. In this podcast, we will be speaking with founders who are still very much in the Idea Maze, and are willing to share the mistakes, false starts, u-turns, and reboots that led from having zero idea to where they are today. Hosted and created by Rob Go, founding partner of NextView
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.