Brian Long's Entrepreneurial Journey and Problem Hunting Book

Brian Long, a serial entrepreneur, shares insights into his founding story and key learnings from his book, Problem Hunting. His focus on identifying problems, testing hypotheses, and navigating the entrepreneurial journey through the 'idea maze' forms the core discussion. He emphasizes the importance of bringing a positive perspective to interactions, illustrated through his experience of bringing cupcakes to their pitch meetings at Next View, reflecting Attentive's core value of 'bringing sugar.'