Episode 6: Brian Long, Author of Problem Hunting: The Tech Startup Textbook
The Idea Maze
Startup Traction and Market Selection
The chapter explores the challenges of deciding to persist or pivot in a startup venture based on the traction achieved and stresses the importance of solving a real problem in the market. It also discusses the significance of market selection for startups, debating between big established markets and smaller emerging ones, and the importance of correctly defining a market when starting a tech business.
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