Entrepreneurs United

What if the fastest path to growth is not adding more, but cutting the clutter?In this episode, John St.Pierre and Rich Hoffmann sit down with Liz Chism, a coach who helps contractors scale without the chaos. Liz shares her unlikely path from growing up in a third-generation construction family to running a craft brewery that taught her the hard lesson of being trapped in a business. That experience led her to build a framework that helps owners create businesses that run with strong teams, clear accountability, and habits that actually stick.You will hear Liz’s “business is like a house” model, built on a strong foundation and four pillars, along with her Five S framework: Simplify, Strategize, Systems, Sustaining, and Scaling. The conversation dives into why SOPs so often fail, how leadership makes them work, and why every SOP should tie to a measurable outcome so it stays alive instead of collecting dust.If you want to stop owning a job and start building a self-sustaining business, this episode delivers practical insight you can apply immediately.Learn more about Liz Chism at lizchism.comConnect with her on Instagram or Facebook via DMs

This episode is a tribute to Rich Wilson, President and CEO of Paul Davis Restoration, and a leader whose impact reached far beyond the companies he led.Originally recorded as a candid conversation on leadership and entrepreneurship, this re-released episode captures Rich’s philosophy on accountability, culture, mentorship, and what it truly means to lead without excuses.Rich believed leadership was a skill that could be developed, that results must be owned, and that people matter as much as performance. His lessons will surely continue to guide entrepreneurs, executives, and emerging leaders who strive to build strong teams and meaningful organizations.🎙 You will hear insights on:Taking full responsibility as a leaderHiring the right people and holding high standardsBalancing assertiveness with active listeningThe power of mentorship and learning through failureLeading with clarity, integrity, and purposeWe invite you to listen again or for the first time, and to reflect on the leadership lessons Rich Wilson so generously shared.

52 episodes. One year. The lessons that actually mattered.In this special Entrepreneurs United year-in-review episode, John St. Pierre and Rich Hoffmann break down the most impactful insights they pulled from a full year of conversations with leading entrepreneurs, operators, and thinkers.This isn’t a highlight reel. It’s a reflection on what stuck, what changed how they lead, and what they’re carrying forward into the next year.You’ll hear takeaways on reading people without judgment, why fun belongs in serious businesses, how to think differently about profit and cash flow, the role of intentional health in performance, and how long-term thinking shapes real generational wealth.If you’re an entrepreneur closing one chapter and preparing for what’s next, this episode will help you slow down, zoom out, and move forward with clarity.Listen in, take what resonates, and bring it with you into the year ahead. Subscribe to Entrepreneurs United for weekly conversations built for founders who want more than surface-level growth.

You’re closing deals. Revenue looks strong.So why does your business still feel broke?In this episode, Austin McMillian delivers a hard truth most entrepreneurs avoid: sales do not equal success. If you’re not tracking the right numbers, you’re working harder than a W2 job for less freedom, more stress, and thinner margins.We unpack why service-based business owners get stuck chasing growth while profits disappear, how messy financials quietly sabotage great businesses, and the simple metrics that actually determine whether your company survives or fails.If you’ve ever thought:“We’re busy, but the bank account never reflects it”“Sales will fix this eventually”“I don’t really understand my P&L, but I should”This episode is for you.Austin breaks down labor efficiency, simplified financial buckets, and why profit has to come first, not last. No fluff. No finance jargon. Just clarity for entrepreneurs who are tired of grinding without winning.👉 Want to connect with Austin?Find him on LinkedIn: https://www.linkedin.com/in/austin-mcmillan-62a13181/If your business feels heavier than it should, press play.

Most entrepreneurs are stuck in a sales cycle that feels exhausting, awkward, and ineffective. Endless follow-ups. Discount pressure. Conversations that stall instead of close.In this episode, John St. Pierre and Rich Hoffmann sit down with award-winning sales strategist and coach Justine Beauregard to challenge everything entrepreneurs have been taught about selling. Justine explains why follow-up is often a symptom of a broken sales process, how aligned sales create urgency without manipulation, and what needs to change if you want to close deals faster and with more confidence.You’ll hear why promoting top sellers into leadership roles can damage teams, how founder-led sales should evolve as companies scale, and why refining your sales framework delivers one of the fastest and most measurable ROI opportunities in any business. Justine also breaks down her BUILD and MAKE frameworks, showing how sales can feel human, intentional, and effective while still driving same-day decisions.If sales feels heavy, pushy, or inconsistent in your business, this conversation will reframe how you approach every sales conversation.To connect with Justine and learn more about her work, visit whyyouhatesales.com or connect with her on LinkedIn at linkedin.com/in/sellwithjustine.

Most entrepreneurs are using AI to save time. But what if it's costing you your edge?In this episode, we’re joined by Jim Edwards, the OG of copywriting and content strategy, to unpack one of the most overlooked dangers in modern business: the rise of "pretty good" AI content. Jim breaks down why relying on AI for sales copy, blogs, and social media is creating a flood of mediocrity and how to escape it.He introduces two powerful acronyms:DATA: Default Answers to Anything (aka your AI-generated “meh” content)SOUL: Stories, Opinions, Unique perspectives, and Lessons learned (aka your secret weapon)Whether you're a founder, marketer, coach, or creator, this episode will help you rethink how you use AI—not as a replacement, but as a multiplier of your authentic voice.🚀 Ready to curate, not just create? Start with soul.🔗 Watch & listen now: https://entrepreneursunited.us/links/About Jim EdwardsJim is a best-selling author, speaker, and founder of CopyandContent.ai, empowering entrepreneurs to write books, craft killer sales messages, and build authority through authentic content. He was one of the first to publish an ebook online (yes, that early) and has helped hundreds of thousands elevate their message since 1997.📘 Explore his tools & training: https://copyandcontent.ai/📚 Connect on LinkedIn: https://www.linkedin.com/in/thejimedwardsmethod/📸 IG: @thejimedwards

Mark Zuckerberg says you should only hire someone if you'd be happy to work for them in an alternate universe. But John and Rich push back: could that mindset quietly lead to building a team of “lookalikes”? In this episode, they unpack the risks of hiring for comfort over complement, how values alignment trumps personality match, and why culture-fit hiring often misses the mark.Whether you're scaling a team or making your next leadership hire, this episode will challenge the way you think about recruitment, trust, and what makes a team truly effective.🎧 Send this one to any founder who's about to make a key hire - https://entrepreneursunited.us/links/

Are your marketing reports showing high ROAS and CTR, but your profits are flat? You are not alone.In this episode of the Entrepreneurs United Podcast, John St. Pierre and Rich Hoffmann sit down with John Moran, co-founder of Solutions 8 and strategist behind over $150 million in ad spend.John breaks down why traditional platform metrics—like likes, clicks, and conversions—are no longer reliable. Instead, he explains how to measure real marketing performance through your P&L, gross profit, and customer acquisition cost (CAC).You will learn:How to calculate what you can really afford to spend to acquire a customerWhy most agencies are optimizing the wrong thingsHow to simplify your strategy using old-school business mathWhat questions to ask your marketing team todayThis episode is packed with real-world examples and powerful insights to help you scale smarter, not just spend more.Tune in to transform how you measure growth and start making marketing decisions that actually move your business forward - https://entrepreneursunited.us/links/

What if you focused on keeping your customers (and employees) instead of just finding new ones? Join us with retention expert Joey Coleman to get the 8‑phase playbook every founder needs.

What would you do if your business faced a crisis tomorrow?In this episode, we sit down with PR strategist and crisis expert Mike Swenson, founder of CrisisTrak, to break down the 5-step system every entrepreneur needs to be ready for their worst day in business.From social media slip-ups to legal issues, wire fraud, and brand-threatening headlines — Mike explains how to prepare, respond, and communicate effectively under pressure.Whether you’re a solo founder or leading a team of 50+, this episode gives you the blueprint to protect your brand, your people, and your bottom line.We cover: ✔️ What to say and who to say it to when crisis hits ✔️ How to map out risks before they take you down ✔️ The #1 mistake entrepreneurs make under pressure ✔️ Why crisis planning impresses investors and retains top talent ✔️ Real-life examples from political offices to global brandsLearn more about Mike: 🔗 https://crisistrak.com 🔗 https://linkedin.com/in/mikeswenson1